{"id":22174,"date":"2017-10-03T13:00:31","date_gmt":"2017-10-03T11:00:31","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=22174"},"modified":"2021-05-03T12:03:11","modified_gmt":"2021-05-03T10:03:11","slug":"que-es-el-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Inbound Marketing?"},"content":{"rendered":"<p style=\"text-align: justify;\">El <strong>inbound marketing<\/strong><strong> o marketing de atracci\u00f3n<\/strong> es una metodolog\u00eda que combina diversas t\u00e9cnicas de <a href=\"https:\/\/www.emagister.com\/cursos-marketing-tematica-597.htm\" target=\"_blank\" rel=\"noopener\">marketing<\/a> para atraer al usuario hacia nuestra marca, productos o servicios sin ser intrusivo. La clave est\u00e1 en captar su inter\u00e9s, crear un v\u00ednculo de confianza con \u00e9l y fidelizarlo.<!--more--><\/p>\n<p style=\"text-align: justify;\">Si quieres hacer <a href=\"https:\/\/www.emagister.com\/cursos-branding-kwes-126.htm\" target=\"_blank\" rel=\"noopener\"><em>branding<\/em><\/a>, dar visibilidad a tu marca o mejorar su reputaci\u00f3n, atraer clientes potenciales sin tener que perseguirlos y sin usar t\u00e9cnicas agresivas como ha hecho hasta ahora la <a href=\"https:\/\/www.emagister.com\/cursos-publicidad-online-tonline-147.htm\" target=\"_blank\" rel=\"noopener\">publicidad<\/a> tradicional, mejor que vayas pensando en una estrategia de <strong>inbound marketing<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Pero, \u00bfpor d\u00f3nde empezar? Lo primero es tener un website. Recuerda que en el ecosistema digital todo gira alrededor del website de la empresa o marca y tus objetivos ser\u00e1n: generar tr\u00e1fico hacia ese website, generar <em>engagement<\/em>, es decir, interactuar y forjar una relaci\u00f3n de confianza y duradera con los usuarios, fidelizarlos y crear una intenci\u00f3n de compra.<\/p>\n<p style=\"text-align: justify;\">Para lograr estos objetivos, el <strong>inbound marketing o <\/strong><a href=\"https:\/\/www.emagister.com\/cursos-marketing-tematica-597.htm\" target=\"_blank\" rel=\"noopener\"><strong>marketing<\/strong><\/a><strong> de atracci\u00f3n<\/strong> basa su estrategia en:<\/p>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/www.emagister.com\/cursos-seo-kwes-1000000702.htm\" target=\"_blank\" rel=\"noopener\"><strong>SEO<\/strong><\/a><strong> y <\/strong><a href=\"https:\/\/www.emagister.com\/creacion-blogs-wordpress-cursos-2906361.htm\" target=\"_blank\" rel=\"noopener\"><strong>Blogging<\/strong><\/a>: el contenido es el rey. S\u00ed, lo has escuchado mil veces pero es as\u00ed. Un buen contenido, de calidad y original, marca la diferencia y te har\u00e1 destacar entre los m\u00e1s de 3.000 imputs diarios que cada usuario recibe en Internet. Hay que trabajar de manera conjunta las palabras clave y el marketing de contenidos que engloba posts, im\u00e1genes, infograf\u00edas, v\u00eddeos, gu\u00edas o tutoriales, newsletters, presentaciones, <a href=\"https:\/\/www.emagister.com\/desarrollo-aplicaciones-moviles-tps-5013971.htm\" target=\"_blank\" rel=\"noopener\">apps<\/a>, juegos, webinars, etc. Adem\u00e1s, estos contenidos deben ir orientados a tus clientes potenciales, lo cual implica un trabajo previo para determinar los distintos perfiles de nuestros clientes potenciales y saber as\u00ed c\u00f3mo debes enfocar tu comunicaci\u00f3n con ellos.<\/li>\n<li><strong>CRO (Convertion Rate Optimisation)<\/strong>: o lo que es lo mismo, el <strong>ratio o tasa de conversi\u00f3n<\/strong> de tu sitio web, es decir, qu\u00e9 porcentaje de visitantes han hecho lo que t\u00fa quer\u00edas que hicieran al llegar a tu sitio web, por ejemplo, subscribirse o comprar. Influyen la imagen vendedora, que el cliente potencial tenga claros los beneficios que le ofrece tu producto o servicio, el formulario con el que logras la conversi\u00f3n.<\/li>\n<li><a href=\"https:\/\/www.emagister.com\/cursos-social-media-barcelona-kwprov-1000004359-9.htm\" target=\"_blank\" rel=\"noopener\"><strong>Social Media<\/strong><\/a>: esenciales a la hora de difundir contenidos y crear prescriptores. Estamos hablando de blogs, Twitter, Facebook, Youtube, LinkedIn, Instagram, etc.<\/li>\n<li><a href=\"https:\/\/www.emagister.com\/master\/master-email-marketing-torrellano-kwpob-36403-16765.htm\" target=\"_blank\" rel=\"noopener\"><strong>Email marketing<\/strong><\/a>: poderosa herramienta para impactar y fidelizar a tus clientes de manera directa y segmentada y que adem\u00e1s te permite llegar a aquellos que todav\u00eda se resisten a entrar en las redes sociales o que no se manejan demasiado bien en ellas.<\/li>\n<li><strong>Medici\u00f3n y an\u00e1lisis de resultados<\/strong>: las acciones de <a href=\"https:\/\/www.emagister.com\/cursos-marketing-online-tematica-150.htm\" target=\"_blank\" rel=\"noopener\">marketing online<\/a> permiten un gran nivel de medici\u00f3n con datos muy precisos y hay que aprovecharlo porque analizando los resultados de las acciones llevadas a cabo sabremos qu\u00e9 funciona mejor, podremos reorientar o mejorar nuestra estrategia y conocer el retorno de la inversi\u00f3n realizada.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Brian Halligan<\/strong>, quien concibi\u00f3 los principios del <strong>inbound marketing<\/strong> y cofundador de la empresa norteamericana de anal\u00edtica web y marketing online Hubspot, tiene claro que en un futuro pr\u00f3ximo, el \u00e9xito de muchas empresas online se basar\u00e1 en su capacidad de personalizar las experiencias de los usuarios y ofrecerles mensajes y ofertas que se ajusten a sus necesidades particulares. \u00bfEst\u00e1s dispuesto a ello?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El inbound marketing o marketing de atracci\u00f3n es una metodolog\u00eda que combina diversas t\u00e9cnicas de marketing para atraer al usuario &#8230; <a title=\"\u00bfQu\u00e9 es el Inbound Marketing?\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/\" aria-label=\"M\u00e1s en \u00bfQu\u00e9 es el Inbound Marketing?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":51163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[759,8422],"tags":[635,1236,2752,2753,2754,2755,33,262,302,334,503],"class_list":["post-22174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-profesionales","category-marketing-comunicacion","tag-seo","tag-branding-empresas","tag-inbound-marketing","tag-marketing-de-atraccion","tag-marketing-de-contenidos","tag-tendencias-en-marketing","tag-marketing-online","tag-social-media","tag-marketing","tag-email-marketing","tag-marketing-digital","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"estilo_titulo":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Inbound Marketing? - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Inbound Marketing?\" \/>\n<meta property=\"og:description\" content=\"El inbound marketing o marketing de atracci\u00f3n es una metodolog\u00eda que combina diversas t\u00e9cnicas de marketing para atraer al usuario ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Emagister\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Emagister\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-03T11:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-03T10:03:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"913\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emagister\" \/>\n<meta name=\"twitter:site\" content=\"@emagister\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/\"},\"author\":{\"name\":\"Carlos Gonz\u00e1lez\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3\"},\"headline\":\"\u00bfQu\u00e9 es el Inbound Marketing?\",\"datePublished\":\"2017-10-03T11:00:31+00:00\",\"dateModified\":\"2021-05-03T10:03:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/\"},\"wordCount\":558,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg\",\"keywords\":[\"SEO\",\"branding empresas\",\"inbound marketing\",\"marketing de atracci\u00f3n\",\"marketing de contenidos\",\"tendencias en marketing\",\"marketing online\",\"Social Media\",\"marketing\",\"email marketing\",\"marketing digital\"],\"articleSection\":[\"Competencias profesionales\",\"Profesiones de Marketing y Comunicaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/\",\"name\":\"\u00bfQu\u00e9 es el Inbound Marketing? - Blog Emagister\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg\",\"datePublished\":\"2017-10-03T11:00:31+00:00\",\"dateModified\":\"2021-05-03T10:03:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#primaryimage\",\"url\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg\",\"contentUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg\",\"width\":1250,\"height\":913},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Emagister\",\"item\":\"https:\/\/www.emagister.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formaci\u00f3n continua\",\"item\":\"https:\/\/www.emagister.com\/blog\/formacion-continua\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Competencias profesionales\",\"item\":\"https:\/\/www.emagister.com\/blog\/formacion-continua\/para-profesionales\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"\u00bfQu\u00e9 es el Inbound Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#website\",\"url\":\"https:\/\/www.emagister.com\/blog\/\",\"name\":\"Blog Emagister\",\"description\":\"Gu\u00eda de orientaci\u00f3n sobre estudios y tendencias de formaci\u00f3n\",\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emagister.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\",\"name\":\"Emagister\",\"url\":\"https:\/\/www.emagister.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png\",\"contentUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png\",\"width\":120,\"height\":120,\"caption\":\"Emagister\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Emagister\/\",\"https:\/\/x.com\/emagister\",\"https:\/\/www.instagram.com\/emagister\/\",\"https:\/\/www.linkedin.com\/company\/emagister-com\/\",\"https:\/\/www.pinterest.es\/emagister\/\",\"https:\/\/www.youtube.com\/user\/emagister\/\",\"https:\/\/es.wikipedia.org\/wiki\/Emagister\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3\",\"name\":\"Carlos Gonz\u00e1lez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c871c929d17d4969e1ce19e7f4e6f90f185d2976651045a8a8cd5eb86c1d5ef?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c871c929d17d4969e1ce19e7f4e6f90f185d2976651045a8a8cd5eb86c1d5ef?s=96&r=g\",\"caption\":\"Carlos Gonz\u00e1lez\"},\"sameAs\":[\"https:\/\/www.emagister.com\"],\"url\":\"https:\/\/www.emagister.com\/blog\/author\/cgonzalez\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el Inbound Marketing? - Blog Emagister","robots":{"index":"index","follow":"follow"},"canonical":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el Inbound Marketing?","og_description":"El inbound marketing o marketing de atracci\u00f3n es una metodolog\u00eda que combina diversas t\u00e9cnicas de marketing para atraer al usuario ... Leer m\u00e1s","og_url":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/","og_site_name":"Blog Emagister","article_publisher":"https:\/\/www.facebook.com\/Emagister\/","article_published_time":"2017-10-03T11:00:31+00:00","article_modified_time":"2021-05-03T10:03:11+00:00","og_image":[{"width":1250,"height":913,"url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg","type":"image\/jpeg"}],"author":"Carlos Gonz\u00e1lez","twitter_card":"summary_large_image","twitter_creator":"@emagister","twitter_site":"@emagister","twitter_misc":{"Escrito por":"Carlos Gonz\u00e1lez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#article","isPartOf":{"@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/"},"author":{"name":"Carlos Gonz\u00e1lez","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3"},"headline":"\u00bfQu\u00e9 es el Inbound Marketing?","datePublished":"2017-10-03T11:00:31+00:00","dateModified":"2021-05-03T10:03:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/"},"wordCount":558,"commentCount":0,"publisher":{"@id":"https:\/\/www.emagister.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg","keywords":["SEO","branding empresas","inbound marketing","marketing de atracci\u00f3n","marketing de contenidos","tendencias en marketing","marketing online","Social Media","marketing","email marketing","marketing digital"],"articleSection":["Competencias profesionales","Profesiones de Marketing y Comunicaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/","url":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/","name":"\u00bfQu\u00e9 es el Inbound Marketing? - Blog Emagister","isPartOf":{"@id":"https:\/\/www.emagister.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg","datePublished":"2017-10-03T11:00:31+00:00","dateModified":"2021-05-03T10:03:11+00:00","breadcrumb":{"@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#primaryimage","url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg","contentUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/09\/12.jpg","width":1250,"height":913},{"@type":"BreadcrumbList","@id":"https:\/\/www.emagister.com\/blog\/que-es-el-inbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Emagister","item":"https:\/\/www.emagister.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Formaci\u00f3n continua","item":"https:\/\/www.emagister.com\/blog\/formacion-continua\/"},{"@type":"ListItem","position":3,"name":"Competencias profesionales","item":"https:\/\/www.emagister.com\/blog\/formacion-continua\/para-profesionales\/"},{"@type":"ListItem","position":4,"name":"\u00bfQu\u00e9 es el Inbound Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.emagister.com\/blog\/#website","url":"https:\/\/www.emagister.com\/blog\/","name":"Blog Emagister","description":"Gu\u00eda de orientaci\u00f3n sobre estudios y tendencias de formaci\u00f3n","publisher":{"@id":"https:\/\/www.emagister.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emagister.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.emagister.com\/blog\/#organization","name":"Emagister","url":"https:\/\/www.emagister.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png","contentUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png","width":120,"height":120,"caption":"Emagister"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Emagister\/","https:\/\/x.com\/emagister","https:\/\/www.instagram.com\/emagister\/","https:\/\/www.linkedin.com\/company\/emagister-com\/","https:\/\/www.pinterest.es\/emagister\/","https:\/\/www.youtube.com\/user\/emagister\/","https:\/\/es.wikipedia.org\/wiki\/Emagister"]},{"@type":"Person","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3","name":"Carlos Gonz\u00e1lez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c871c929d17d4969e1ce19e7f4e6f90f185d2976651045a8a8cd5eb86c1d5ef?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c871c929d17d4969e1ce19e7f4e6f90f185d2976651045a8a8cd5eb86c1d5ef?s=96&r=g","caption":"Carlos Gonz\u00e1lez"},"sameAs":["https:\/\/www.emagister.com"],"url":"https:\/\/www.emagister.com\/blog\/author\/cgonzalez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts\/22174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/comments?post=22174"}],"version-history":[{"count":1,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts\/22174\/revisions"}],"predecessor-version":[{"id":125592,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts\/22174\/revisions\/125592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/media\/51163"}],"wp:attachment":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/media?parent=22174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/categories?post=22174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/tags?post=22174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}