{"id":22746,"date":"2015-12-14T12:16:53","date_gmt":"2015-12-14T11:16:53","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=22746"},"modified":"2021-04-27T10:15:28","modified_gmt":"2021-04-27T08:15:28","slug":"como-lograr-una-estrategia-de-ventas-exitosa","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/","title":{"rendered":"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa?"},"content":{"rendered":"<p>Un director de ventas\u00a0debe saber liderar\u00a0su equipo de ventas, siendo el m\u00e1ximo referente para obtener lo mejor de cada uno de los integrantes del equipo y as\u00ed lograr los objetivos de la empresa.\u00a0Sin embargo, un error habitual en las grandes empresas es asignar como director de ventas al mejor vendedor de la empresa. El resultado puede ser catastr\u00f3fico, ya que las ventas suelen disminuir y el director del \u00e1rea acaba siendo despedido. Las habilidades para <strong>alcanzar el \u00e9xito como director de ventas<\/strong> no son las mismas que las requeridas para ser un buen vendedor.<!--more--><\/p>\n<p>\u00bfLa soluci\u00f3n? Hay que buscar un <strong>l\u00edder<\/strong>, no un s\u00faper vendedor: una persona capacitada para construir un gran equipo, y no a corto plazo. La venta es un arte que hay que cultivar.\u00a0Una vez elegido el director de ventas, el siguiente paso es diagnosticar lo que el cliente est\u00e1 buscando -una tarea que requiere mucho conocimiento-, para poder <strong>satisfacer sus necesidades<\/strong>.<\/p>\n<p>Est\u00e1 claro que sin ventas, no hay negocio que perdure. Es algo sencillo\u00a0y obvio pero que muchas empresas no tienen en cuenta a la hora de realizar de analizar el mercado. Dar respuesta a las <strong>necesidades<\/strong> de los clientes es fundamental para hacer crecer la empresa u organizaci\u00f3n, incrementando las ventas y atrayendo a posibles compradores potenciales.<\/p>\n<p>En definitiva, el\u00a0\u00e9xito\u00a0de una organizaci\u00f3n depende, en gran parte, del trabajo realizado por su equipo comercial. Por este motivo, es imprescindible <strong>elegir un buen director de ventas<\/strong> para as\u00ed conseguir una direcci\u00f3n estrat\u00e9gica y estructurada del equipo de ventas. S\u00f3lo de esta manera se lograr\u00e1 mejorar la motivaci\u00f3n en el trabajo y, consecuentemente, la productividad de la empresa, es decir, una\u00a0mejora en los \u00edndices de ventas.<\/p>\n<p>Las grandes empresas coinciden en que los\u00a0especialistas relacionados con el \u00e1rea comercial\u00a0ser\u00e1n de\u00a0los m\u00e1s solicitados durante el pr\u00f3ximo 2016. Por ello, desde <a href=\"https:\/\/www.emagister.com\/eneb-escuela-negocios-europea-barcelona-cursos-140290-centrodetalles.htm\" target=\"_blank\" rel=\"noopener\">ENEB<\/a>, apostamos por el <a href=\"https:\/\/www.emagister.com\/master-direccion-comercial-marketing-cursos-3195782.htm\" target=\"_blank\" rel=\"noopener\">M\u00e1ster en Direcci\u00f3n Comercial y Marketing<\/a> para consolidar y potenciar su carrera en el \u00e1rea de ventas y prepararle para su futuro directivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un director de ventas\u00a0debe saber liderar\u00a0su equipo de ventas, siendo el m\u00e1ximo referente para obtener lo mejor de cada uno &#8230; <a title=\"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa?\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/\" aria-label=\"M\u00e1s en \u00bfC\u00f3mo lograr una estrategia de ventas exitosa?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":145,"featured_media":22747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[759,785],"tags":[523,2005,2832,2928,2929,2930,10141],"class_list":["post-22746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-profesionales","category-nuestros-clientes","tag-ventas","tag-liderazgo","tag-noticias-de-centros-de-formacion","tag-direccion-de-ventas","tag-2929","tag-estrategia-de-ventas","tag-noticiaselpais","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"estilo_titulo":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo lograr una estrategia de ventas exitosa? - Blog Emagister<\/title>\n<meta name=\"description\" content=\"Un director de ventas necesita unas competencias diferentes a la de un vendedor, ya que sus funciones se dirigir\u00e1n al liderazgo y la motivaci\u00f3n del equipo.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa?\" \/>\n<meta property=\"og:description\" content=\"Un director de ventas necesita unas competencias diferentes a la de un vendedor, ya que sus funciones se dirigir\u00e1n al liderazgo y la motivaci\u00f3n del equipo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Emagister\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Emagister\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-14T11:16:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-27T08:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2092\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Margarita Mu\u00f1oz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emagister\" \/>\n<meta name=\"twitter:site\" content=\"@emagister\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Margarita Mu\u00f1oz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/\"},\"author\":{\"name\":\"Margarita Mu\u00f1oz\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9bdcb91c79c2a20a924fd04e9162b501\"},\"headline\":\"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa?\",\"datePublished\":\"2015-12-14T11:16:53+00:00\",\"dateModified\":\"2021-04-27T08:15:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/\"},\"wordCount\":361,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg\",\"keywords\":[\"ventas\",\"liderazgo\",\"Noticias de centros de formaci\u00f3n\",\"direcci\u00f3n de ventas\",\"99997192958079401036578245525952\",\"estrategia de ventas\",\"noticiasElPais\"],\"articleSection\":[\"Competencias profesionales\",\"Nuestros clientes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/\",\"name\":\"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa? - Blog Emagister\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg\",\"datePublished\":\"2015-12-14T11:16:53+00:00\",\"dateModified\":\"2021-04-27T08:15:28+00:00\",\"description\":\"Un director de ventas necesita unas competencias diferentes a la de un vendedor, ya que sus funciones se dirigir\u00e1n al liderazgo y la motivaci\u00f3n del equipo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#primaryimage\",\"url\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg\",\"contentUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg\",\"width\":2560,\"height\":2092},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Emagister\",\"item\":\"https:\/\/www.emagister.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuestros clientes\",\"item\":\"https:\/\/www.emagister.com\/blog\/nuestros-clientes\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#website\",\"url\":\"https:\/\/www.emagister.com\/blog\/\",\"name\":\"Blog Emagister\",\"description\":\"Gu\u00eda de orientaci\u00f3n sobre estudios y tendencias de formaci\u00f3n\",\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emagister.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\",\"name\":\"Emagister\",\"url\":\"https:\/\/www.emagister.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png\",\"contentUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png\",\"width\":120,\"height\":120,\"caption\":\"Emagister\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Emagister\/\",\"https:\/\/x.com\/emagister\",\"https:\/\/www.instagram.com\/emagister\/\",\"https:\/\/www.linkedin.com\/company\/emagister-com\/\",\"https:\/\/www.pinterest.es\/emagister\/\",\"https:\/\/www.youtube.com\/user\/emagister\/\",\"https:\/\/es.wikipedia.org\/wiki\/Emagister\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9bdcb91c79c2a20a924fd04e9162b501\",\"name\":\"Margarita Mu\u00f1oz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4b2bf551abe09baeeb79374b39124f5a838adafb2e256f8b54928d3ab6e15b1d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4b2bf551abe09baeeb79374b39124f5a838adafb2e256f8b54928d3ab6e15b1d?s=96&r=g\",\"caption\":\"Margarita Mu\u00f1oz\"},\"url\":\"https:\/\/www.emagister.com\/blog\/author\/marga\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa? - Blog Emagister","description":"Un director de ventas necesita unas competencias diferentes a la de un vendedor, ya que sus funciones se dirigir\u00e1n al liderazgo y la motivaci\u00f3n del equipo.","robots":{"index":"index","follow":"follow"},"canonical":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa?","og_description":"Un director de ventas necesita unas competencias diferentes a la de un vendedor, ya que sus funciones se dirigir\u00e1n al liderazgo y la motivaci\u00f3n del equipo.","og_url":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/","og_site_name":"Blog Emagister","article_publisher":"https:\/\/www.facebook.com\/Emagister\/","article_published_time":"2015-12-14T11:16:53+00:00","article_modified_time":"2021-04-27T08:15:28+00:00","og_image":[{"width":2560,"height":2092,"url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg","type":"image\/jpeg"}],"author":"Margarita Mu\u00f1oz","twitter_card":"summary_large_image","twitter_creator":"@emagister","twitter_site":"@emagister","twitter_misc":{"Escrito por":"Margarita Mu\u00f1oz","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#article","isPartOf":{"@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/"},"author":{"name":"Margarita Mu\u00f1oz","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9bdcb91c79c2a20a924fd04e9162b501"},"headline":"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa?","datePublished":"2015-12-14T11:16:53+00:00","dateModified":"2021-04-27T08:15:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/"},"wordCount":361,"commentCount":0,"publisher":{"@id":"https:\/\/www.emagister.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg","keywords":["ventas","liderazgo","Noticias de centros de formaci\u00f3n","direcci\u00f3n de ventas","99997192958079401036578245525952","estrategia de ventas","noticiasElPais"],"articleSection":["Competencias profesionales","Nuestros clientes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/","url":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/","name":"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa? - Blog Emagister","isPartOf":{"@id":"https:\/\/www.emagister.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#primaryimage"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg","datePublished":"2015-12-14T11:16:53+00:00","dateModified":"2021-04-27T08:15:28+00:00","description":"Un director de ventas necesita unas competencias diferentes a la de un vendedor, ya que sus funciones se dirigir\u00e1n al liderazgo y la motivaci\u00f3n del equipo.","breadcrumb":{"@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#primaryimage","url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg","contentUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2015\/12\/sales-scaled.jpg","width":2560,"height":2092},{"@type":"BreadcrumbList","@id":"https:\/\/www.emagister.com\/blog\/como-lograr-una-estrategia-de-ventas-exitosa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Emagister","item":"https:\/\/www.emagister.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nuestros clientes","item":"https:\/\/www.emagister.com\/blog\/nuestros-clientes\/"},{"@type":"ListItem","position":3,"name":"\u00bfC\u00f3mo lograr una estrategia de ventas exitosa?"}]},{"@type":"WebSite","@id":"https:\/\/www.emagister.com\/blog\/#website","url":"https:\/\/www.emagister.com\/blog\/","name":"Blog Emagister","description":"Gu\u00eda de orientaci\u00f3n sobre estudios y tendencias de formaci\u00f3n","publisher":{"@id":"https:\/\/www.emagister.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emagister.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.emagister.com\/blog\/#organization","name":"Emagister","url":"https:\/\/www.emagister.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png","contentUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png","width":120,"height":120,"caption":"Emagister"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Emagister\/","https:\/\/x.com\/emagister","https:\/\/www.instagram.com\/emagister\/","https:\/\/www.linkedin.com\/company\/emagister-com\/","https:\/\/www.pinterest.es\/emagister\/","https:\/\/www.youtube.com\/user\/emagister\/","https:\/\/es.wikipedia.org\/wiki\/Emagister"]},{"@type":"Person","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9bdcb91c79c2a20a924fd04e9162b501","name":"Margarita Mu\u00f1oz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4b2bf551abe09baeeb79374b39124f5a838adafb2e256f8b54928d3ab6e15b1d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b2bf551abe09baeeb79374b39124f5a838adafb2e256f8b54928d3ab6e15b1d?s=96&r=g","caption":"Margarita Mu\u00f1oz"},"url":"https:\/\/www.emagister.com\/blog\/author\/marga\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts\/22746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/comments?post=22746"}],"version-history":[{"count":1,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts\/22746\/revisions"}],"predecessor-version":[{"id":118840,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts\/22746\/revisions\/118840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/media\/22747"}],"wp:attachment":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/media?parent=22746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/categories?post=22746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/tags?post=22746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}