{"id":23217,"date":"2016-02-02T09:00:37","date_gmt":"2016-02-02T08:00:37","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=23217"},"modified":"2016-02-01T17:40:11","modified_gmt":"2016-02-01T16:40:11","slug":"como-profesionalizar-la-gestion-deportiva","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/como-profesionalizar-la-gestion-deportiva\/","title":{"rendered":"\u00bfC\u00f3mo profesionalizar la gesti\u00f3n deportiva?"},"content":{"rendered":"<p style=\"text-align: justify;\">El mundo del deporte lleva a\u00f1os viviendo un aut\u00e9ntico boom que afecta a varias disciplinas. Cada a\u00f1o se suceden eventos deportivos que paralizan literalmente el planeta durante unas horas, ya que todo el mundo quiere ver y poder disfrutar de espect\u00e1culos extraordinarios. Esto significa tener a millones de personas pendientes de la televisi\u00f3n, centenares de patrocinadores, una cantidad ingente de inversi\u00f3n y de ganancias para los deportistas, los clubes y los organizadores y una competitividad extrema que convierte el deporte en algo m\u00e1s que en ocio: en un negocio en el que s\u00f3lo cabe una capacidad de gesti\u00f3n deportiva profesionalizada que, como en cualquier otra empresa, requiere formaci\u00f3n especializada.\u00a0<!--more--><\/p>\n<p style=\"text-align: justify;\">Los <strong>Juegos Ol\u00edmpicos<\/strong>, que este verano se celebrar\u00e1n en Rio de Janeiro, supondr\u00e1n la movilizaci\u00f3n de m\u00e1s de 10.000 atletas de\u00a0decenas de disciplinas deportivas diferentes, una asistencia a\u00a0los estadios y dem\u00e1s recintos deportivos de m\u00e1s de ocho millones de personas y una\u00a0representaci\u00f3n de m\u00e1s de 200 estados. Interesantes cifras para la\u00a0gesti\u00f3n deportiva profesionalizada.<\/p>\n<p style=\"text-align: justify;\">Otro evento que tiene la capacidad de generar millones y millones de d\u00f3lares de beneficio es el <strong>Mundial de F\u00fatbol<\/strong>. En el de 2014 (se celebra cada 4 a\u00f1os en sedes rotatorias) hubo una asistencia a los estadios de m\u00e1s de tres millones de espectadores, y estuvieron presentes un total de 736 futbolistas de 32 selecciones nacionales.<\/p>\n<p style=\"text-align: justify;\">En otra esfera, pero con una cantidad parecida de dinero en juego, est\u00e1n los <strong>mundiales de Rugby o los de Atletismo<\/strong>. Ambos se celebran tambi\u00e9n cada cuatro a\u00f1os en sedes distintas, y en ambos casos son centenares de deportistas los participantes. En el caso del Mundial de Rugby, \u00e9ste se considera como el tercer evento deportivo a nivel mundial gracias al gran impacto que tiene en los territorios de la Commonwealth. Se calcula que \u00e9ste genera una audiencia acumulada de 4.000 millones de telespectadores durante el mes largo que dura la competici\u00f3n.<\/p>\n<h2 style=\"text-align: justify;\">Gestionar 600 millones de euros de presupuesto<\/h2>\n<p style=\"text-align: justify;\">La gesti\u00f3n deportiva profesionalizada tiene su gran estandarte en el f\u00fatbol. En Espa\u00f1a el f\u00fatbol es el deporte rey y genera horas de programaci\u00f3n diaria alrededor de los principales clubes (Barcelona y Real Madrid), que manejan un presupuesto cercano a los 600 millones de euros. Esto los convierte en grandes empresas que precisan de una gesti\u00f3n deportiva y empresarial de \u00e9lite.<\/p>\n<p style=\"text-align: justify;\">Asimismo, <strong>el campeonato nacional de Liga anunci\u00f3 el pasado diciembre que ingresar\u00e1 aproximadamente 1.600 millones de euros<\/strong> por a\u00f1o en concepto de derechos de emisi\u00f3n en Espa\u00f1a de la liga espa\u00f1ola. Estas\u00a0cifras se repartir\u00e1n entre los diferentes clubes profesionales del pa\u00eds y demuestran que, entre otras cuestiones, el deporte ha llegado a ser\u00a0un negocio altamente rentable y que precisa de profesionales y gerentes altamente preparados como puedes ser t\u00fa gracias al <a href=\"https:\/\/www.emagister.com\/master-direccion-administracion-empresas-mba-marketing-deportivo-cursos-3215128.htm\" target=\"_blank\">M\u00e1ster MBA en Marketing Deportivo<\/a> que ofrece <a href=\"https:\/\/www.emagister.com\/imf-smart-education-cursos-125538-centrodetalles.htm\" target=\"_blank\">IMF Business School<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo del deporte lleva a\u00f1os viviendo un aut\u00e9ntico boom que afecta a varias disciplinas. Cada a\u00f1o se suceden eventos &#8230; <a title=\"\u00bfC\u00f3mo profesionalizar la gesti\u00f3n deportiva?\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/como-profesionalizar-la-gestion-deportiva\/\" aria-label=\"M\u00e1s en \u00bfC\u00f3mo profesionalizar la gesti\u00f3n deportiva?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":147,"featured_media":23223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[759,785],"tags":[869,1495,2118,2278,2832,3091,3095,3096,3097,10141],"class_list":["post-23217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-profesionales","category-nuestros-clientes","tag-mba","tag-juegos-olimpicos","tag-gestion-deportiva","tag-futbol","tag-noticias-de-centros-de-formacion","tag-3091","tag-rugby","tag-atletismo","tag-mundial-de-futbol","tag-noticiaselpais","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"bannerid1":null,"bannerid2":null,"hreflang":null,"estilo_titulo":null,"fecha":null,"mostrar_faldon":null,"texto_faldon":null,"link_faldon":null,"link_texto_faldon":null,"link_button_faldon":null,"noticiasElPais":null,"noticiasLaVanguardia":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo profesionalizar la gesti\u00f3n deportiva? - Blog Emagister<\/title>\n<meta name=\"description\" content=\"El deporte es algo m\u00e1s que deporte. 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