{"id":23338,"date":"2016-02-19T10:00:36","date_gmt":"2016-02-19T09:00:36","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=23338"},"modified":"2021-06-14T09:48:05","modified_gmt":"2021-06-14T07:48:05","slug":"la-influencia-del-consumidor-digital","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/la-influencia-del-consumidor-digital\/","title":{"rendered":"La influencia del consumidor digital"},"content":{"rendered":"<p>En la actualidad, las empresas deben enfrentarse a un nuevo consumidor, un&nbsp;<strong>consumidor digital exigente<\/strong>, insatisfecho y desconfiado con respecto a los mensajes que reciben de los marcas.<!--more--><\/p>\n<p>En la era de Internet y de las redes sociales los consumidores no tienen reparos ni remordimientos en cambiar de marca o de producto si lo consideran oportuno. <strong>Los internautas no toleran los fallos<\/strong>, abusos o equivocaciones y tampoco aceptan los mensajes enga\u00f1osos que muchas compa\u00f1\u00edas difunden a trav\u00e9s de las redes. Por ese motivo no tienen ning\u00fan problema en irse a la competencia si no conf\u00edan en sus marcas tradicionales o si \u00e9stas ya no pueden satisfacerlos.<\/p>\n<p>El problema de este nuevo panorama es que<strong> las empresas tienen m\u00e1s dificultades para controlar los mensajes<\/strong> que se difunden sobre sus marcas. El consumidor se ha convertido en un importante <em>influencer<\/em> capaz de predisponer a otros a consumir o dejar de consumir determinados productos. &nbsp;Esta capacidad de influenciar con sus opiniones y comentarios al resto de consumidores se acent\u00faa en las redes sociales donde los usuarios tienden a dar m\u00e1s credibilidad a estas cr\u00edticas que a los mensajes difundidos por las propias marcas.<\/p>\n<p>Sin embargo, una empresa capaz de gestionar correctamente los mensajes que se divulgan en las redes puede aprovechar todo el potencial que tienen las nuevas tecnolog\u00edas para construir una marca fuerte que sobresalga sobre la de sus competidores. Para ello <strong>el marketing digital es esencial<\/strong> en la estrategia para alcanzar a los consumidores y solo aquellas empresas que sepan adaptarse a los nuevos m\u00e9todos podr\u00e1n desmarcarse de la competencia. Prep\u00e1rate, porque tocar\u00e1 apagar incendios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad, las empresas deben enfrentarse a un nuevo consumidor, un&nbsp;consumidor digital exigente, insatisfecho y desconfiado con respecto a &#8230; <a title=\"La influencia del consumidor digital\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/la-influencia-del-consumidor-digital\/\" aria-label=\"M\u00e1s en La influencia del consumidor digital\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":158,"featured_media":23339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[759,785],"tags":[34,503,2832,2929,2999,10141],"class_list":["post-23338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-profesionales","category-nuestros-clientes","tag-redes-sociales","tag-marketing-digital","tag-noticias-de-centros-de-formacion","tag-2929","tag-consumidor-digital","tag-noticiaselpais","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no"},"yoast_head":"<!-- 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