{"id":23878,"date":"2016-04-06T16:54:01","date_gmt":"2016-04-06T14:54:01","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=23878"},"modified":"2016-11-08T16:40:21","modified_gmt":"2016-11-08T15:40:21","slug":"el-color-una-herramienta-de-comunicacion-muy-poderosa","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/el-color-una-herramienta-de-comunicacion-muy-poderosa\/","title":{"rendered":"El color, una herramienta de comunicaci\u00f3n muy poderosa"},"content":{"rendered":"<p style=\"text-align: justify;\">Reconocer lo que representan los colores, qu\u00e9 nos hacen sentir y c\u00f3mo los interpretamos es un proceso por el que pasa nuestra mente constantemente de manera inconsciente. Tanto es, que el 85% de los consumidores reconoce que el color es lo primero que tienen en cuenta a la hora de comprar. Se ha demostrado que a la hora de consumir un producto, el 93% es atracci\u00f3n visual.<!--more--><\/p>\n<p style=\"text-align: justify;\">La psicolog\u00eda del color es la estrategia\u00a0de oro para el marketing. Hay que tener en cuenta que el color es uno de los factores m\u00e1s influyentes para que <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23880 alignleft\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/04\/8e37e29f-2c6d-4f66-b7d7-82b8bc2fecda-300x200.jpg\" alt=\"8e37e29f-2c6d-4f66-b7d7-82b8bc2fecda\" width=\"234\" height=\"156\" \/>un producto o una marca gane confianza ante el cliente. El color es el sello de identificaci\u00f3n para cualquier compa\u00f1\u00eda. Sin duda, una de las herramientas m\u00e1s \u00fatiles\u00a0y multidisciplinarias en el mundo de la comunicaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\"><strong><br \/>\nLa mente, el color y\u00a0su\u00a0estrecha relaci\u00f3n<\/strong><\/p>\n<p style=\"text-align: justify;\">Los hombres se sienten m\u00e1s favorecidos con un color de camisa determinado y las mujeres m\u00e1s seguras con el color de pintalabios que resalt\u00e9 su personalidad. De la misma forma, las marcas luchan a diario e invierten grandes cantidades de dinero en lo que todo el mundo quiere: un color \u00fanico, que le pertenezca, que le d\u00e9 una identidad; conseguir que los dem\u00e1s, solo con ver ese color, lo relacionen con la marca.<\/p>\n<p style=\"text-align: justify;\">Vivimos la vida en color y no en blanco y negro. Nos pasamos el d\u00eda explorando nuestro entorno y asimilando sus colores. Sin darnos cuenta, nuestro cuerpo recibe millones de est\u00edmulos y respuestas a trav\u00e9s de los colores, afectando a nuestro estado de \u00e1nimo y nuestras decisiones.<\/p>\n<p style=\"text-align: justify;\"><strong>El poder de los colores en la persona<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23407 alignright\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/02\/logo_artidi_blanc_192x82.png\" alt=\"logo_artidi_blanc_192x82\" width=\"258\" height=\"110\" srcset=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/02\/logo_artidi_blanc_192x82.png 192w, https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/02\/logo_artidi_blanc_192x82-80x34.png 80w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/> <\/strong><\/p>\n<p style=\"text-align: justify;\">Dependiendo de nuestra tipolog\u00eda de piel, el color de cabello, la forma de los ojos y lo que queramos transmitir, deberemos escoger un color u otro. Por ejemplo, la mayor\u00eda de la gente opta por el colores oscuros en invierno\u00a0y claros en verano \u00bfQuieres saber por qu\u00e9?<\/p>\n<p style=\"text-align: justify;\">En <strong>invierno <\/strong>hay menos luz, el tiempo empeora, nos sentimos m\u00e1s desanimados y nuestra piel pierde pigmentaci\u00f3n. Al ser una piel m\u00e1s blanquecina, se vuelve m\u00e1s luminosa e inconscientemente escogemos el negro para contrastar esa luminosidad. Tambi\u00e9n nos vestimos de oscuro, acorde con nuestro estado de \u00e1nimo y nuestro estilo de vida; m\u00e1s rutinario, pesado y deca\u00eddo. Todo lo<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23881 alignleft\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/04\/8087dc86-2e0a-4fd2-9f7c-9cbd8a73bb21-300x224.jpg\" alt=\"8087dc86-2e0a-4fd2-9f7c-9cbd8a73bb21\" width=\"225\" height=\"168\" \/> contrario ocurre en <strong>verano<\/strong>. Cuando los rayos de sol se reflejan en todas partes, se nos broncea la piel y el d\u00eda dura m\u00e1s, nos apetece ponernos amarillos, blancos, naranjas; colores brillantes para sacarle el m\u00e1ximo partido a nuestra piel.<\/p>\n<p style=\"text-align: justify;\"><strong>En branding, el color importa y mucho<\/strong><\/p>\n<p style=\"text-align: justify;\">Igual que las personas, las <strong>marcas<\/strong> tambi\u00e9n aprovechan los colores para transmitir sensaciones e influir en la reacci\u00f3n del cliente. La elecci\u00f3n de color es una parte muy importante en su estrategia de marketing e identificaci\u00f3n de l<img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-23882 alignright\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/04\/color1-150x150.jpg\" alt=\"color1\" width=\"150\" height=\"150\" \/>a marca.\u00a0 Hace ya tiempo que los colores son toda una regla de comunicaci\u00f3n \u00bfC\u00f3mo? A trav\u00e9s de experiencias, recuerdos, valores o aprendizajes personales, el consumidor recibe el color de una manera u otra. Por ello, las marcas escogen colores que vayan acorde al mensaje que se quiere transmitir, influyendo as\u00ed, en la compra o no del producto.<\/p>\n<p style=\"text-align: justify;\">En la misma l\u00ednea, en <strong><a href=\"https:\/\/www.emagister.com\/artidi-escuela-superior-cursos-18671-centrodetalles.htm\" target=\"_blank\">\u00c1rtidi Escuela Superior<\/a>,<\/strong>\u00a0saben lo importante que es la imagen de marca, por ello, su <a href=\"https:\/\/www.emagister.com\/asesoria-imagen-profesional-cursos-2781173.htm\" target=\"_blank\">curso\u00a0de Experto Europeo en Asesor\u00eda de Imagen Profesional<\/a>\u00a0, acoge todas estas reglas de comunicaci\u00f3n visual y las incorpora en estas dos vertientes, la persona y la empresa.<\/p>\n<p style=\"text-align: justify;\">Fuente: \u00c1rtidi Escuela Superior<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reconocer lo que representan los colores, qu\u00e9 nos hacen sentir y c\u00f3mo los interpretamos es un proceso por el que &#8230; <a title=\"El color, una herramienta de comunicaci\u00f3n muy poderosa\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/el-color-una-herramienta-de-comunicacion-muy-poderosa\/\" aria-label=\"M\u00e1s en El color, una herramienta de comunicaci\u00f3n muy poderosa\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":23879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[10141,594,833,834,877,2617,2618,2832,3029,3178,3503,3504,3505],"class_list":["post-23878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-noticiaselpais","tag-branding","tag-imagen-personal","tag-estetica","tag-personal-shopper","tag-interiorismo","tag-decoracion","tag-noticias-de-centros-de-formacion","tag-3029","tag-asesoria-de-imagen","tag-artidi-escuela-superior","tag-gama-cromatica","tag-combinacion-de-colores","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"bannerid1":null,"bannerid2":null,"hreflang":null,"estilo_titulo":null,"fecha":null,"mostrar_faldon":null,"texto_faldon":null,"link_faldon":null,"link_texto_faldon":null,"link_button_faldon":null,"noticiasElPais":null,"noticiasLaVanguardia":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El color, una herramienta de comunicaci\u00f3n muy poderosa - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/el-color-una-herramienta-de-comunicacion-muy-poderosa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El color, una herramienta de comunicaci\u00f3n muy poderosa\" \/>\n<meta property=\"og:description\" content=\"Reconocer lo que representan los colores, qu\u00e9 nos hacen sentir y c\u00f3mo los interpretamos es un proceso por el que ... 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