{"id":25241,"date":"2016-06-17T14:57:51","date_gmt":"2016-06-17T12:57:51","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=25241"},"modified":"2016-10-18T15:51:05","modified_gmt":"2016-10-18T13:51:05","slug":"7-herramientas-para-la-analitica-de-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/","title":{"rendered":"7 herramientas para la anal\u00edtica de Redes Sociales"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00bfPor qu\u00e9 es tan importante saber si lo que compartes en redes sociales les gusta a tus seguidores? Hay personas que creen que con tener un perfil en cada red social es suficiente y con eso van a conseguir que los usuarios lleguen a su web, compren sus productos o les sigan, pero la realidad es muy diferente.<!--more--><\/p>\n<p>Si quieres tener presencia en redes sociales y lograr el engagement de tu audiencia es necesario que elabores un <strong>plan de social media <\/strong>en el que incluyas las redes en las que tienes presencia, los objetivos, KPIs que vas a utilizar de referentes, etc. En definitiva, todo aquello que creas que es importante medir para saber si tu estrategia va por el buen camino.<\/p>\n<p>Si eres Community Manager o llevas la presencia social de una empresa o marca, la anal\u00edtica es tu gran aliado. Tener presencia en redes sociales y no analizar el comportamiento de tus seguidores es ir dando palos de ciegos. A trav\u00e9s de la anal\u00edtica obtendr\u00e1s informaci\u00f3n que te ayudar\u00e1 a saber datos como las horas de publicaci\u00f3n que mejor funcionan, el sentimiento de tus seguidores o los temas que m\u00e1s interesan, entre otros datos.<\/p>\n<p>Para ayudarte en esta tarea, te ofrecemos una lista de 7 herramientas para la anal\u00edtica en redes sociales:<\/p>\n<p><strong>1) Facebook Insights.<\/strong> Herramienta de Facebook que sirve para medir y analizar todas las acciones de las p\u00e1ginas de las que seas administrador en esta red social. En el dashboard principal puedes ver el n\u00famero de me gustas, el alcance de las publicaciones y la participaci\u00f3n y, dentro de cada una de ellas, aparecen datos m\u00e1s detallados como las visitas, las personas alcanzadas en cada publicaci\u00f3n o el n\u00famero de veces que se ha compartido un contenido.<\/p>\n<p><strong>2) Twitter Analytics.<\/strong> Herramienta de la propia red social que nos ofrece informaci\u00f3n sobre nuestros tweets, seguidores y publicaciones. Twitter Analytics te muestra un resumen de lo que ha ocurrido cada mes en el que puedes ver el n\u00famero de tweets, visitas al perfil, total impresiones, menciones y n\u00famero de seguidores nuevos. Tambi\u00e9n puedes ver la actividad de tus tweets eligiendo un periodo concreto o las caracter\u00edsticas de tu audiencia.<\/p>\n<p><strong>3)\u00a0Klout.\u00a0<\/strong>Es una herramienta gratuita que mide la influencia social de una persona o marca. La aplicaci\u00f3n pondera m\u00e1s de 400 variables de la actividad de una cuenta en diferentes redes sociales y ofrece un porcentaje que indica tu influencia y relevancia.<a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-24747 size-full\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS.png\" alt=\"SBS\" width=\"220\" height=\"147\" srcset=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS.png 220w, https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS-80x53.png 80w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p><strong>4)\u00a0SocialBro<\/strong>. Herramienta dise\u00f1ada por tres ingenieros de C\u00f3rdoba que sirve para analizar comunidades en Twitter. Con SocialBro puedes saber datos como las mejores horas de publicaci\u00f3n, qui\u00e9nes nos siguen, qui\u00e9nes han dejado de seguirnos, encontrar influencers o segmentar seguidores por palabras clave. Es una buena herramienta para comparar nuestras acciones con las de la competencia.<\/p>\n<p><strong>5)\u00a0Iconosquare.\u00a0<\/strong>Herramienta para medir, analizar y gestionar cuentas de Instagram. Es una de las m\u00e1s utilizadas en esta red social y con ella puedes tener una vista general del n\u00famero total de likes, seguidores, personas que seguimos, comentarios y n\u00famero total de fotograf\u00edas subidas. Tambi\u00e9n te ofrece el porcentaje que nos indica nuestra influencia en nuestros seguidores o la cantidad de comentarios y likes de cada publicaci\u00f3n.<\/p>\n<p><strong>6)\u00a0Google Analytics.\u00a0<\/strong>Con esta conocida herramienta podr\u00e1s obtener ocho tipos de informes para social media que los puedes encontrar en informes-adquisici\u00f3n-social.Con Analytics podr\u00e1s tener una vision general del tr\u00e1fico a trav\u00e9s de redes sociales, qu\u00e9 red social lleva m\u00e1s tr\u00e1fico a tu web, las url m\u00e1s compartidas, las p\u00e1ginas de destino, las conversiones o los flujos de los usuarios.<\/p>\n<p><strong>7)\u00a0Social Mention<\/strong>. Herramienta gratuita para monitorizar lo que se dice de una marca o perfil personal en redes sociales. No es una herramienta para la anal\u00edtica en s\u00ed, pero nos permite saber lo que se dice de nuestra marca en m\u00e1s de 80 sitios diferentes, entre ellos, las redes sociales. Adem\u00e1s, nos indica las palabras clave m\u00e1s utilizadas para encontrar nuestra empresa\u00a0 o marca, qui\u00e9nes son los usuarios que nos mencionan y cu\u00e1les son las fuentes de las que proceden las menciones. Tambi\u00e9n permite monitorizar la influencia de nuestra competencia.<\/p>\n<p>\u00bfQu\u00e9 otras herramientas de anal\u00edtica en Redes Sociales utilizas t\u00fa?<\/p>\n<h4 style=\"text-align: justify;\">Fuente: <strong>Blog\u00a0<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Spain Business School&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:2,&quot;11&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">Spain Business School<\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 es tan importante saber si lo que compartes en redes sociales les gusta a tus seguidores? Hay personas &#8230; <a title=\"7 herramientas para la anal\u00edtica de Redes Sociales\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/\" aria-label=\"M\u00e1s en 7 herramientas para la anal\u00edtica de Redes Sociales\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":25242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[759,785],"tags":[34,260,262,302,405,503,699,1417,2832,3975,4104,4223,4465,10141],"class_list":["post-25241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-profesionales","category-nuestros-clientes","tag-redes-sociales","tag-facebook","tag-social-media","tag-marketing","tag-twitter","tag-marketing-digital","tag-nuevas-tecnologias","tag-spain-business-school","tag-noticias-de-centros-de-formacion","tag-reputacion-digital","tag-4104","tag-imagen-de-marca","tag-social-brand","tag-noticiaselpais","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"bannerid1":null,"bannerid2":null,"hreflang":null,"estilo_titulo":null,"fecha":null,"mostrar_faldon":null,"texto_faldon":null,"link_faldon":null,"link_texto_faldon":null,"link_button_faldon":null,"noticiasElPais":null,"noticiasLaVanguardia":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 herramientas para la anal\u00edtica de Redes Sociales - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 herramientas para la anal\u00edtica de Redes Sociales\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 es tan importante saber si lo que compartes en redes sociales les gusta a tus seguidores? 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Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Emagister\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Emagister\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-17T12:57:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-18T13:51:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/06\/SBS1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emagister\" \/>\n<meta name=\"twitter:site\" content=\"@emagister\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/\"},\"author\":{\"name\":\"Carlos Gonz\u00e1lez\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3\"},\"headline\":\"7 herramientas para la anal\u00edtica de Redes Sociales\",\"datePublished\":\"2016-06-17T12:57:51+00:00\",\"dateModified\":\"2016-10-18T13:51:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/\"},\"wordCount\":742,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/06\/SBS1-1.jpg\",\"keywords\":[\"redes sociales\",\"facebook\",\"Social Media\",\"marketing\",\"twitter\",\"marketing digital\",\"nuevas tecnolog\u00edas\",\"Spain Business School\",\"Noticias de centros de formaci\u00f3n\",\"reputaci\u00f3n digital\",\"53391816168932696252579313778818\",\"imagen de marca\",\"Social brand\",\"noticiasElPais\"],\"articleSection\":[\"Competencias profesionales\",\"Nuestros clientes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/7-herramientas-para-la-analitica-de-redes-sociales\/\",\"name\":\"7 herramientas para la anal\u00edtica de Redes Sociales - 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