{"id":27676,"date":"2016-09-14T10:59:23","date_gmt":"2016-09-14T08:59:23","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=27676"},"modified":"2021-04-28T16:59:31","modified_gmt":"2021-04-28T14:59:31","slug":"5-razones-apostar-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/5-razones-apostar-marketing-digital\/","title":{"rendered":"5 razones para apostar por el Marketing Digital"},"content":{"rendered":"<p style=\"text-align: justify;\">El marketing digital es, a d\u00eda de hoy, la pieza angular de muchos negocios; podemos definirlo como la puesta en marcha de la estrategia de comercializaci\u00f3n enfocada en los medios digitales.<!--more--> A trav\u00e9s de diferentes t\u00e9cnicas de marketing digital logramos posicionar nuestra marca, crear preferencias en la mente de nuestro p\u00fablico, aumentar las ventas, etc.<\/p>\n<p style=\"text-align: justify;\">Al final, lo que nos permite el marketing digital&nbsp;es destacar entre la multitud y diferenciarnos del resto de competidores; pero no solo esto, a continuaci\u00f3n se destacan las principales ventajas del marketing digital:<\/p>\n<ol style=\"text-align: justify;\">\n<li><b><\/b><br \/>\n<h3><b>Informaci\u00f3n detallada e inmediata<\/b><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">El cliente tiene el poder, \u00e9l decide cu\u00e1ndo y c\u00f3mo se dirige hacia la informaci\u00f3n. As\u00ed que m\u00e1s vale no molestarle mucho y optar por t\u00e9cnicas persuasivas para captar su atenci\u00f3n. Se trata de un consumidor mucho m\u00e1s independiente que el tradicional: busca, compara, compra y si hay algo que no le gusta, no perdona. El marketing digital permite ofrecer al consumidor informaci\u00f3n detallada y de inmediato sobre productos o servicios.<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><b><\/b><br \/>\n<h3><b>Visibilidad permanente<\/b><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Gracias al marketing digital una organizaci\u00f3n est\u00e1 todo el tiempo on-line, lo que conlleva una serie de ventajas y alg\u00fan que otro inconveniente si no se pone en marcha una correcta estrategia. La informaci\u00f3n de nuestro negocio, productos, servicios, etc. est\u00e1 siempre al alcance de todos, sin necesidad de horarios ni esperas.<\/p>\n<p style=\"text-align: justify;\">No obstante, tener presencia en Internet tambi\u00e9n conlleva disponer de un sitio web actualizado, ofrecer contenido de valor y original, interactuar en redes sociales, lanzar campa\u00f1as de mailing&#8230; Todo esto depender\u00e1 de la estrategia que hayamos escogido seg\u00fan los objetivos de la empresa.<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li>\n<h3><b> Medici\u00f3n de resultados<\/b><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">El marketing digital permite medir resultados reales; el p\u00fablico interactuar\u00e1 en funci\u00f3n de lo que ofrezcamos. Podemos conocer el retorno de nuestra inversi\u00f3n gracias a la gran cantidad de datos que nos proporcionan algunas herramientas: visitas en la web, visualizaciones, retweets, shares, likes, ratios de apertura de mailing, etc.<\/p>\n<p style=\"text-align: justify;\">A d\u00eda de hoy se puede medir con mayor precisi\u00f3n el impacto de una campa\u00f1a en Internet que una en los medios tradicionales. A partir del an\u00e1lisis de resultados tomaremos las decisiones adecuadas para la pr\u00f3xima campa\u00f1a.<\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li><b><\/b><br \/>\n<h3><b>Costos reducidos<a href=\"https:\/\/www.emagister.com\/eneb-escuela-negocios-europea-barcelona-cursos-140290-centrodetalles.htm\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-26966 size-medium\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/08\/eneb-300x45.png\" alt=\"eneb\" width=\"300\" height=\"45\"><\/a><\/b><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">El marketing digital permite a las peque\u00f1as y medianas empresas poder competir de t\u00fa a t\u00fa con las grandes compa\u00f1\u00edas, pudiendo incluso llegar a conseguir mayor impacto y notoriedad. Las herramientas est\u00e1n al alcance de todos, la diferencia pasa por hacer uso de una estrategia efectiva, acorde con los objetivos de la organizaci\u00f3n y dirigida al p\u00fablico adecuado.<\/p>\n<p style=\"text-align: justify;\">Esto con el marketing digital es posible. Con una m\u00ednima inversi\u00f3n se pueden obtener grandes resultados.<\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li><b><\/b><br \/>\n<h3><b>Interacci\u00f3n<\/b><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">El marketing digital facilita la interacci\u00f3n con la audiencia, lo que permite conectar al consumidor con la empresa o marca. Un mayor engagement acabar\u00e1 transform\u00e1ndose en resultados tarde o temprano. Aqu\u00ed lo que cuenta es la satisfacci\u00f3n del cliente.<\/p>\n<p style=\"text-align: justify;\">Est\u00e1 claro que una estrategia adecuada en marketing digital aumenta los beneficios de la empresa, es m\u00e1s, puede convertirse en el salvavidas del negocio, puesto que permite expandir el mercado a un bajo coste y de forma inmediata. Algo que es imposible con el marketing tradicional debido a las limitaciones propias del \u00e1rea geogr\u00e1fica, por ejemplo.<\/p>\n<p style=\"text-align: justify;\">En definitiva, el marketing digital&nbsp;deber\u00eda incorporarse en la estrategia de todas las empresas y negocios;&nbsp;no olvidemos que, al fin y al cabo, no dejan de ser t\u00e9cnicas aplicadas en marketing tradicional, pero con las nuevas tecnolog\u00edas.<\/p>\n<h4 style=\"text-align: justify;\">Fuente:&nbsp;<strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;ENEB - Escuela de Negocios Europea de Barcelona&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">ENEB &#8211; Escuela de Negocios Europea de Barcelona<\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>El marketing digital es, a d\u00eda de hoy, la pieza angular de muchos negocios; podemos definirlo como la puesta en &#8230; <a title=\"5 razones para apostar por el Marketing Digital\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/5-razones-apostar-marketing-digital\/\" aria-label=\"M\u00e1s en 5 razones para apostar por el Marketing Digital\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":27677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[34,302,503,2832,2929,3000,3265,4004,5118,5499,5556,5782,5783,10141],"class_list":["post-27676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-redes-sociales","tag-marketing","tag-marketing-digital","tag-noticias-de-centros-de-formacion","tag-2929","tag-eneb","tag-centros-de-formacion","tag-tecnicas-de-marketing","tag-estrategia-de-marketing","tag-imagen-corporativa","tag-escuela-de-negocios-europea-de-barcelona","tag-estrategia-comercial","tag-engagement","tag-noticiaselpais","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"","link_faldon":"","link_texto_faldon":"","hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 razones para apostar por el Marketing Digital - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/5-razones-apostar-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 razones para apostar por el Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"El marketing digital es, a d\u00eda de hoy, la pieza angular de muchos negocios; podemos definirlo como la puesta en ... 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