{"id":28243,"date":"2016-09-14T18:52:35","date_gmt":"2016-09-14T16:52:35","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=28243"},"modified":"2023-12-05T22:25:19","modified_gmt":"2023-12-05T21:25:19","slug":"la-importancia-los-colores-packaging","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/la-importancia-los-colores-packaging\/","title":{"rendered":"La importancia de los colores en el packaging"},"content":{"rendered":"<p style=\"text-align: justify\">Para crear un <strong>packaging genial<\/strong>, que sea atractivo e invite al consumidor a adquirir ese producto i<strong>nfluyen<\/strong> muchos elementos, uno de ellos es <strong>el uso del color.<\/strong><!--more--><\/p>\n<p style=\"text-align: justify\">Diversos estudios han demostrado que la relaci\u00f3n entre el cliente y los productos que adquiere es mucho m\u00e1s compleja de lo que se pueda esperar a simple vista. Algunos de los impulsos que llevan a las personas a comprar un determinado art\u00edculo son irracionales, subjetivos y emocionales.<\/p>\n<p style=\"text-align: justify\">La neurociencia y la psicolog\u00eda ha puesto de relieve que <strong>los colores tienen una gran influencia a la hora de escoger y crear un v\u00ednculo con las marcas y productos.<\/strong> El poder de los colores para establecer relaciones con los objetos es muy fuerte, pudiendo incluso lograr que se cambie el modo en que se percibe determinada informaci\u00f3n consiguiendo que se vea de un modo completamente diferente.<\/p>\n<p style=\"text-align: justify\">En general los colores oscuros se asocian a datos negativos y los colores m\u00e1s alegres para informaciones m\u00e1s divertidas. Emplear un color adecuado en un packaging efectivo puede ayudar a las marcas a<strong> destacar algunos valores propios de la compa\u00f1\u00eda.<\/strong> Los colores potencian las caracter\u00edsticas destacadas del producto, aquellas que la marca quiere que se hable sin tener que utilizar palabras.<a href=\"https:\/\/www.emagister.com\/dsigno-cursos-124392-centrodetalles.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-24371 size-medium\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/04\/dsigno-300x86.png\" alt=\"dsigno\" width=\"300\" height=\"86\"><\/a><\/p>\n<p style=\"text-align: justify\">Los colores tienen una gran influencia en las emociones, as\u00ed como un importante poder en nuestro estado de \u00e1nimo impactando en nuestros sentimientos y haciendo que nos sintamos mejor.<\/p>\n<p style=\"text-align: justify\">El significado de los colores es muy variado y para realizar el packaging perfecto se tendr\u00e1 que escoger aquel que mejor represente los valores de la marca. Pero \u00bfqu\u00e9 sentimientos transmite cada color?<\/p>\n<p style=\"text-align: justify\"><strong>Rojo:<\/strong> se asocia a sentimientos que van desde la aventura hasta el peligro. A la hora de usarlo en dise\u00f1o gr\u00e1fico suele identificarse con la fuerza, el vigor o la pasi\u00f3n. Con este color es importante la gama crom\u00e1tica, ya que las tonalidades m\u00e1s claras se asocian con&nbsp;con valores de \u00e9xito, energ\u00eda y gozo; el rojo intermedio, con la fuerza y movimientos apasionados; el fuerte para mostrar calidez y eficiencia; el color cereza, en cambio, est\u00e1 m\u00e1s vinculado con la sensualidad.<\/p>\n<div id=\"gallery-1\" class=\"gallery galleryid-4657 gallery-columns-2 gallery-size-medium\" style=\"text-align: justify\">\n<dl class=\"gallery-item\">\n<dt class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-medium size-medium\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2023\/12\/packaging-deportivo-300x130.jpg\" alt=\"Curso Teor\u00eda y T\u00e9cnica del Color Curso Teor\u00eda y T\u00e9cnica del Color\" width=\"300\" height=\"130\"><\/dt>\n<\/dl>\n<dl class=\"gallery-item\">\n<dt class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-medium size-medium\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2023\/12\/influencia-del-color-en-el-packaging-300x141.png\" alt=\"Curso Teor\u00eda y T\u00e9cnica del Color Curso Teor\u00eda y T\u00e9cnica del Color\" width=\"300\" height=\"141\"><\/dt>\n<\/dl>\n<\/div>\n<p style=\"text-align: justify\"><strong>Rosa:<\/strong> Tradicionalmente se asocia a lo femenino. Transmite sentimientos como delicadeza, inocencia y el romanticismo. Es recomendable para packaging de productos femeninos, infantiles o golosinas.<\/p>\n<p style=\"text-align: justify\"><strong>Amarillo:<\/strong> Nos transporta a d\u00edas soleados, se relaciona con la alegr\u00eda y la felicidad. Aporta frescura a cualquier packaging.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4663 aligncenter\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2023\/12\/influencia-del-color-en-el-packaging-300x134.jpg\" alt=\"Curso Teor\u00eda y T\u00e9cnica del Color Curso Teor\u00eda y T\u00e9cnica del Color\" width=\"300\" height=\"134\"><\/p>\n<p style=\"text-align: justify\"><strong>Naranja:<\/strong> Energ\u00eda y vitalidad, va muy bien en productos destinados al p\u00fablico joven.<\/p>\n<p style=\"text-align: justify\"><strong>Blanco:<\/strong>&nbsp;Simboliza la paz, la simplicidad y la pureza. Transmite valores de honestidad, elegancia y estilo. Puede ser \u00fatil para packagings de cosm\u00e9tica.<\/p>\n<p style=\"text-align: justify\"><strong>Negro:<\/strong>&nbsp;Puede representar cualidades como el estilo&nbsp;o poder. Generalmente es utilizado para packagings que quieran destacar la elegancia y riqueza. Tradicionalmente no eran utilizados en productos alimenticios, pero esta tendencia est\u00e1 cambiando ya que muchos productos de alta gama han tomado prestada la etiqueta \u201cBlack Label\u201d &nbsp;m\u00e1s propia de bebidas o perfumes con fant\u00e1sticos resultados.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4662 alignleft\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2023\/12\/influencia-del-color-en-el-packaging-perfume-216x300.jpg\" alt=\"Curso Teor\u00eda y T\u00e9cnica del Color Curso Teor\u00eda y T\u00e9cnica del Color\" width=\"144\" height=\"200\"><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4661 aligncenter\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2023\/12\/influencia-del-color-en-el-packaging-negro-300x200.jpg\" alt=\"Curso Teor\u00eda y T\u00e9cnica del Color Curso Teor\u00eda y T\u00e9cnica del Color\" width=\"300\" height=\"200\"><\/p>\n<p style=\"text-align: justify\">Si te apasiona la psicolog\u00eda del color y c\u00f3mo utilizando uno u otro el resultado puede variar incre\u00edblemente, puedes aprender todos los secretos con el&nbsp;<a href=\"https:\/\/www.emagister.com\/curso-teoria-tecnica-del-color-cursos-3170149.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Curso Teor\u00eda y T\u00e9cnica del Color<\/a>&nbsp;del <a href=\"https:\/\/www.emagister.com\/dsigno-cursos-124392-centrodetalles.htm\" target=\"_blank\" rel=\"noopener noreferrer\">centro de formaci\u00f3n DSIGNO<\/a>,&nbsp;y aplicarlos a tus proyectos de&nbsp;dise\u00f1o&nbsp;gr\u00e1fico, dise\u00f1o web, publicidad, packaging y dise\u00f1o de interiores.<\/p>\n<h4 style=\"text-align: justify\">Fuente: <strong>Blog DSIGNO<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Para crear un packaging genial, que sea atractivo e invite al consumidor a adquirir ese producto influyen muchos elementos, uno &#8230; <a title=\"La importancia de los colores en el packaging\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/la-importancia-los-colores-packaging\/\" aria-label=\"M\u00e1s en La importancia de los colores en el packaging\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":192,"featured_media":115257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[2832,2935,3265,3861,4828,5209,10141],"class_list":["post-28243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-noticias-de-centros-de-formacion","tag-diseno-de-moda","tag-centros-de-formacion","tag-dsigno","tag-4828","tag-packaging","tag-noticiaselpais","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"estilo_titulo":"","mostrar_faldon":"-1","texto_faldon":"","link_faldon":"","link_texto_faldon":"","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La importancia de los colores en el packaging - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/la-importancia-los-colores-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de los colores en el packaging\" \/>\n<meta property=\"og:description\" content=\"Para crear un packaging genial, que sea atractivo e invite al consumidor a adquirir ese producto influyen muchos elementos, uno ... 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