{"id":28711,"date":"2017-12-26T19:54:06","date_gmt":"2017-12-26T18:54:06","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=28711"},"modified":"2017-12-29T14:53:43","modified_gmt":"2017-12-29T13:53:43","slug":"competencias-de-marketing","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/competencias-de-marketing\/","title":{"rendered":"Competencias de Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Las competencias que se le requieren al <strong>responsable de marketing <\/strong>en una empresa est\u00e1n cambiando al ritmo que avanzan las herramientas de comunicaci\u00f3n con el cliente, por un lado y por otro, las nuevas exigencias del mercado.<!--more--><\/p>\n<p style=\"text-align: justify;\">Uno de los blogs de referencia del <a href=\"https:\/\/www.emagister.com\/cursos-marketing-online-tematica-150.htm\" target=\"_blank\" rel=\"noopener\"><strong>marketing<\/strong><\/a>, puromarketing.com, anuncia que el perfil que se exige a este trabajador es el de aquella persona \u00abcapaz de optimizar los recursos online y offline y hacerlos complementarios dentro de una estrategia multicanal, utilizando las herramientas id\u00f3neas en cada ocasi\u00f3n y mejorando la experiencia del cliente\u00bb. A la larga, se requiere de alguien que sea capaz de <strong>dise\u00f1ar el futuro de la empresa<\/strong> y maneje los tiempos convenientemente en las acciones que se dise\u00f1en.<span style=\"font-family: Calibri;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\">Otra web referente del sector, iprofesional.com, explica que, junto a las competencias digitales, el nuevo <strong>responsable de marketing<\/strong> debe disponer de un fuerte componente humanista. que sea un profesional con un fuerte componente humanista. Y esto, \u00bfpor qu\u00e9? Por el nuevo tipo de consumidor surgido a partir del desarrollo de internet y del incremento del inter\u00e9s por la informaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Como consecuencia, el <strong>responsable del marketing <\/strong>de la empresa debe dar prioridad absoluta a las personas y debe tener conocimientos muy s\u00f3lidos de c\u00f3mo se comportan.<\/p>\n<p style=\"text-align: justify;\">Por ello es importante contar con un bagaje sociol\u00f3gico relevante, pero sobre todo psicol\u00f3gico. El rol de este directivo es aportar soluciones en formatos que desean los clientes, los cuales presentan una serie de condicionantes para obtener esas soluciones.<\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo, debe ser el responsable de generar la <strong>rentabilidad comercial <\/strong>de la empresa y la encargada de gestionar todo lo referente a recursos y comercializaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Por lo tanto, el encargado de organizar el marketing en una empresa tiene un perfil multidisciplinar y debe estar capacitado para el desempe\u00f1o de las siguientes competencias:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Dominio de las estrategias de <a href=\"https:\/\/www.emagister.com\/cursos-marketing-online-tematica-150.htm\" target=\"_blank\" rel=\"noopener\"><strong>Marketing Online<\/strong><\/a> (t\u00e1cticas, herramientas, generaci\u00f3n de contenidos de valor, posicionamiento, anal\u00edtica).<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>Gesti\u00f3n y optimizaci\u00f3n<\/strong> de tiempo y recursos humanos y materiales.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Dominio de la metodolog\u00eda del<strong> Inboud-marketing<\/strong>, lo que supone una obsesi\u00f3n positiva por el cliente (conocimientos de psicosociolog\u00eda y comportamiento del nuevo consumidor) para atraerlo sin perseguirlo.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Si estas interesado en enfocar tu vida profesional a convertirte en un <strong>Responsable de Marketing<\/strong>, no dudes en realizar alguno de los muchos cursos existentes en la materia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las competencias que se le requieren al responsable de marketing en una empresa est\u00e1n cambiando al ritmo que avanzan las &#8230; <a title=\"Competencias de Marketing\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/competencias-de-marketing\/\" aria-label=\"M\u00e1s en Competencias de Marketing\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":195,"featured_media":28745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8422],"tags":[302,503,3750,9515],"class_list":["post-28711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion","tag-marketing","tag-marketing-digital","tag-estrategias-de-marketing","tag-competencias-de-marketing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"estilo_titulo":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Competencias de Marketing - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/competencias-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competencias de Marketing\" \/>\n<meta property=\"og:description\" content=\"Las competencias que se le requieren al responsable de marketing en una empresa est\u00e1n cambiando al ritmo que avanzan las ... 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