{"id":37813,"date":"2017-03-29T10:22:36","date_gmt":"2017-03-29T08:22:36","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=37813"},"modified":"2021-05-21T13:42:19","modified_gmt":"2021-05-21T11:42:19","slug":"modelo-las-4-p","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/","title":{"rendered":"El modelo de las 4 P"},"content":{"rendered":"<p style=\"text-align: justify;\">Continuamente el marketing mide y analiza el comportamiento de los mercados y de los consumidores, ya que su principal objetivo consiste en fidelizar y mantener a los consumidores de un producto o servicio, mediante la satisfacci\u00f3n de sus necesidades.<!--more--><\/p>\n<p style=\"text-align: justify;\">En los a\u00f1os 60, Jerome McCarthy, describ\u00eda el marketing mix como la utilizaci\u00f3n de 4 variables fundamentales para operar en el mercado: Product, Place, Price y Promotion.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Producto \u2013 concierne el an\u00e1lisis de todas las variables sobre qu\u00e9 es lo que el cliente demanda para poder ofrecerles un producto que aporte valor y que nos genere m\u00e1s ventas que a la competencia. Factores como dise\u00f1o, embalaje, calidad, caracter\u00edsticas, etc.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Place o Lugar \u2013 hace referencia al lugar d\u00f3nde voy a distribuir mi producto: en qu\u00e9 tipo de tiendas, si ser\u00e1n m\u00edas o por el contrario ser\u00e1 un canal de distribuci\u00f3n existente.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Precio \u2013 Hablamos del precio que le pondr\u00e9 a mi producto. Para ello, necesitamos tener en cuenta varios factores, como por ejemplo a qu\u00e9 precio est\u00e1 vendiendo la competencia o qu\u00e9 pol\u00edtica de descuentos tendr\u00e9.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Promoci\u00f3n \u2013 Necesitamos saber c\u00f3mo voy a dar a conocer mi producto a los posibles clientes. Por ejemplo, \u00bflo promocionar\u00e9 en las tiendas o mejor hago una campa\u00f1a de publicidad en medios?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Sin embargo, con la aparici\u00f3n de Internet, los puntos a tener en cuenta y las reflexiones que nos tenemos que plantear son completamente distintos, ya que tanto la forma de pensar como la de actuar son diferentes a la hace una d\u00e9cada.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Comenzando por el Producto, puedes comprobar que ha cambiado con infinidad de ellos, mismamente con la formaci\u00f3n online, en la que ya no es necesario que se realice un desplazamiento f\u00edsico y ni siquiera la presencia del profesor mientras se toma la clase.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Precio \u2013 Con Internet los usuarios tienen acceso inmediato a los precios de los productos. Esto provoca que nuestro enfoque sea completamente diferente que cuando no hab\u00eda esta transparencia.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Place o lugar y promoci\u00f3n\u2013 Es, con la trayectoria de Internet, cuando empieza a cobrar importancia todas las t\u00e9cnicas de desarrollo de la p\u00e1gina web y de la promoci\u00f3n en los distintos lugares para que finalmente pueda vender mi producto. Ahora nos planteamos \u00bfse va a distribuir el producto en internet? \u00bfc\u00f3mo lo voy a comunicar para que mis posibles clientes lo conozcan en el infinito universo online?&#8230; Es lo que se denomina performance marketing o marketing dirigido a la consecuci\u00f3n de resultados.<a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-24747 size-full\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS.png\" alt=\"SBS\" width=\"220\" height=\"147\" srcset=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS.png 220w, https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS-80x53.png 80w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Lo normal es que las compa\u00f1\u00edas convivan entre los dos mundos: el offline y el online, existiendo combinaciones de las 4 P en ambos mundos. Ser\u00eda el caso de aquellas compa\u00f1\u00edas que venden en tiendas f\u00edsicas, pero que utilizan Internet como canal para promocionar sus productos. O de aquellas que el 100% de su negocio es digital, por lo que la sofisticaci\u00f3n de sus operaciones ser\u00e1 mucho m\u00e1s necesaria.<\/p>\n<p style=\"text-align: justify;\">Las t\u00e9cnicas a aplicar son las mismas, pero el grado de profundidad ser\u00e1 mucho mayor en el segundo caso que en el primero. Puedes aprender m\u00e1s t\u00e9cnicas y sus adaptaciones, del marketing tradicional y del digital con el m\u00e1ster en <strong><a href=\"https:\/\/www.emagister.com\/master-marketing-digital-especialidades-cursos-3375078.htm\" target=\"_blank\" rel=\"noopener\">Marketing digital + especializaci\u00f3n<\/a> (Estrategia Online, e-Commerce, Publicidad, Community Manager y Social Media, o Anal\u00edtica Web y Big Data) <\/strong>de <strong><a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" target=\"_blank\" rel=\"noopener\">Spain Business School<\/a>.<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<h4 style=\"text-align: justify;\">Fuente:&nbsp;<strong><a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" target=\"_blank\" rel=\"noopener\">Spain Business School<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Continuamente el marketing mide y analiza el comportamiento de los mercados y de los consumidores, ya que su principal objetivo &#8230; <a title=\"El modelo de las 4 P\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/\" aria-label=\"M\u00e1s en El modelo de las 4 P\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":37815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[2832,3265,3750,4104,6930,7966,10141,1416,1417],"class_list":["post-37813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-noticias-de-centros-de-formacion","tag-centros-de-formacion","tag-estrategias-de-marketing","tag-4104","tag-fidelizacion-de-clientes","tag-4p","tag-noticiaselpais","tag-sbs","tag-spain-business-school","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El modelo de las 4 P - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El modelo de las 4 P\" \/>\n<meta property=\"og:description\" content=\"Continuamente el marketing mide y analiza el comportamiento de los mercados y de los consumidores, ya que su principal objetivo ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Emagister\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Emagister\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-29T08:22:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-21T11:42:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/03\/1-75.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emagister\" \/>\n<meta name=\"twitter:site\" content=\"@emagister\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/\"},\"author\":{\"name\":\"Carlos Gonz\u00e1lez\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3\"},\"headline\":\"El modelo de las 4 P\",\"datePublished\":\"2017-03-29T08:22:36+00:00\",\"dateModified\":\"2021-05-21T11:42:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/\"},\"wordCount\":575,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/03\/1-75.jpg\",\"keywords\":[\"Noticias de centros de formaci\u00f3n\",\"Centros de formaci\u00f3n\",\"estrategias de marketing\",\"53391816168932696252579313778818\",\"fidelizaci\u00f3n de clientes\",\"4P\",\"noticiasElPais\",\"SBS\",\"Spain Business School\"],\"articleSection\":[\"Nuestros clientes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/modelo-las-4-p\/\",\"name\":\"El modelo de las 4 P - 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