{"id":38932,"date":"2017-04-28T10:37:25","date_gmt":"2017-04-28T08:37:25","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=38932"},"modified":"2021-06-15T10:08:34","modified_gmt":"2021-06-15T08:08:34","slug":"que-hace-un-community-manager","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/que-hace-un-community-manager\/","title":{"rendered":"\u00bfQu\u00e9 hace un community manager?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">De todas las profesiones digitales que han ido apareciendo de un tiempo a esta parte, la que quiz\u00e1s est\u00e1 en boca de todos es la del <\/span><i><span style=\"font-weight: 400;\">community manager<\/span><\/i><span style=\"font-weight: 400;\">. Pero \u00bfqu\u00e9 es un <\/span><i><span style=\"font-weight: 400;\">community manager<\/span><\/i><span style=\"font-weight: 400;\">? \u00bfA qu\u00e9 se dedica exactamente?<\/span><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quiz\u00e1 si utilizamos el t\u00e9rmino en espa\u00f1ol \u00abresponsable de comunidad\u00bb o \u00abgestor de comunidad\u00bb nos pueden quedar m\u00e1s claras sus funciones, porque este tipo de profesionales se encargan de crear, mantener y hacer crecer la comunidad online alrededor de una marca. De esta manera,se encarga de las relaciones de la empresa con sus clientes en internet y se encarga de preservar su identidad digital. Es, por tanto, un portavoz de la empresa y a la vez un evangelizador de la misma.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Funciones<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mucha gente piensa, inclu\u00eddos algunos responsables de empresas, que el <\/span><i><span style=\"font-weight: 400;\">community manager<\/span><\/i><span style=\"font-weight: 400;\"> se pasa las 24 horas del d\u00eda publicando cosas en Twitter y contesta a comentarios, pero su labor va mucho m\u00e1s all\u00e1. Entre otras, sus funciones son:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitorizar lo que se dice de la marca y su competencia en las distintas redes sociales para as\u00ed detectar errores o nuevas oportunidades.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gestionar la reputaci\u00f3n online de la marca.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversar o incitar a la conversaci\u00f3n entre seguidores y clientes potenciales, escucharlos y aprender de ellos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Detectar cu\u00e1les son los seguidores y posibles embajadores de la marca en los medios sociales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generar contenido de calidad y relevante para los usuarios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Solucionar dudas o problemas de manera r\u00e1pida, sencilla y personalizada. Y, en ocasiones, gestionar las posibles crisis que se hayan podido generar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transmitir, mantener y reforzar los valores de la marca.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hacer crecer el SEO Social mediante t\u00e1cticas que influyan en el posicionamiento, como comentar en comunidades o foros, generar enlaces sociales o incentivar a que los usuarios compartan los contenidos de la marca en las redes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estar al d\u00eda de las herramientas m\u00e1s actuales para sacarles el m\u00e1ximo partido.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hacer un an\u00e1lisis y seguimiento de todo lo anterior para saber qu\u00e9 est\u00e1 funcionando y qu\u00e9 no.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>Diferencias entre<\/b><b><i> social media manager<\/i><\/b><b> y <\/b><b><i>community manager<\/i><\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A menudo se suelen confundir las funciones de estos dos profesionales porque ambos trabajan con las redes sociales de la empresa (y en algunos equipos reducidos, quiz\u00e1s incluso sean la misma persona), pero existen unas diferencias importantes.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A grandes rasgos, podemos decir que el <\/span><i><span style=\"font-weight: 400;\">social media manager<\/span><\/i><span style=\"font-weight: 400;\"> planifica y dise\u00f1a las estrategias a seguir en cuando las redes sociales y la comunidad online, y el <\/span><i><span style=\"font-weight: 400;\">community manager<\/span><\/i><span style=\"font-weight: 400;\"> se encarga de ejecutar esa estrategia y estar en contacto con la comunidad.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por tanto, el <\/span><b><i>Social media manager <\/i><\/b><span style=\"font-weight: 400;\">se encarga de lo siguiente: <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Elabora la estrategia en redes sociales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gestiona los presupuestos para las diferentes campa\u00f1as<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dise\u00f1a posibles planes de crisis<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establece los indicadores que dicen si una campa\u00f1a o acci\u00f3n rinde seg\u00fan lo esperado.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interpreta los datos que se desprenden de la estrategia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Investiga y controla la evoluci\u00f3n del mercado.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>\u00bfQu\u00e9 estudiar para ser <\/b><b><i>community manager<\/i><\/b><b>?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si quieres trabajar como responsable de comunidad no basta con tener trescientos seguidores en Twitter y conseguir un par de retuits de vez en cuando. Como en todas las profesiones, es imprescindible formarse y estar al d\u00eda de las \u00faltimas tendencias. La formaci\u00f3n cont\u00ednua es quiz\u00e1 m\u00e1s importante que en otro tipo de trabajos por lo r\u00e1pido que se van generando cambios.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si no quieres tener que pasar por la universidad o por una FP, tienes que saber que existen en el mercado muchos tipos de <\/span><a href=\"https:\/\/www.emagister.com\/cursos-community-manager-kwes-1000001429.htm\"><span style=\"font-weight: 400;\">cursos para ser gestor de comunidades<\/span><\/a><span style=\"font-weight: 400;\">, que puedes hacer tanto de manera presencial como <\/span><a href=\"https:\/\/www.emagister.com\/cursos-community-manager-online-kwonline-1000001429.htm\"><span style=\"font-weight: 400;\">online<\/span><\/a><span style=\"font-weight: 400;\">. Algunos de ellos incluso est\u00e1n <\/span><a href=\"https:\/\/www.emagister.com\/subvencionados\/cursos-gratis-de-community-manager-kwes-1000001429.htm\"><span style=\"font-weight: 400;\">subvencionados para profesionales en activo o desempleados<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si todav\u00eda no sabes qu\u00e9 estudiar y quieres optar por hacer una <\/span><b>Formaci\u00f3n Profesional<\/b><span style=\"font-weight: 400;\">, puedes optar por hacer un <\/span><a href=\"https:\/\/www.emagister.com\/formacion-profesional\/tecnico-actividades-comerciales-loe-tit-43.htm\"><span style=\"font-weight: 400;\">Grado Medio de Actividades Comerciales<\/span><\/a><span style=\"font-weight: 400;\"> para despu\u00e9s pasar a hacer un <\/span><a href=\"https:\/\/www.emagister.com\/formacion-profesional\/tecnico-superior-marketing-publicidad-loe-tit-160.htm\"><span style=\"font-weight: 400;\">Grado Superior de Marketing y Publicidad<\/span><\/a><span style=\"font-weight: 400;\">. Ambas formaciones te proporcionar\u00e1n muchos conocimientos que ir\u00e1n m\u00e1s all\u00e1 de las funciones del <\/span><i><span style=\"font-weight: 400;\">community manager<\/span><\/i><span style=\"font-weight: 400;\"> y que pueden ser esenciales para tu carrera laboral.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si quieres optar por la <\/span><b>universidad<\/b><span style=\"font-weight: 400;\">, puedes optar por dos v\u00edas que te pueden servir, como son el realizar un<\/span><a href=\"https:\/\/www.emagister.com\/universidades\/grado-marketing-tit-275.htm\"><span style=\"font-weight: 400;\"> Grado Universitario de Marketing<\/span><\/a><span style=\"font-weight: 400;\"> o un <\/span><a href=\"https:\/\/www.emagister.com\/universidades\/grado-publicidad-relaciones-publicas-tit-256.htm\"><span style=\"font-weight: 400;\">Grado Universitario de Publicidad y Relaciones P\u00fablicas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una vez has finalizado tus estudios universitarios, puedes optar por realizar un <\/span><a href=\"https:\/\/www.emagister.com\/master\/master-community-manager-kwes-1000001429.htm\"><span style=\"font-weight: 400;\">M\u00e1ster o Posgrado<\/span><\/a><span style=\"font-weight: 400;\"> de Marketing Digital.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pero no te olvides de que adem\u00e1s de todo esto, tienes que estar al d\u00eda de las \u00faltimas tendencias y seguir form\u00e1ndote, porque internet es un medio en constante cambio y, en ocasiones, es incluso muy dif\u00edcil prever cu\u00e1l va a ser su evoluci\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfY t\u00fa? \u00bfHas realizado alguna de estas formaciones? <\/span><a href=\"https:\/\/www.emagister.com\/reviews\/add\"><span style=\"font-weight: 400;\">No olvides compartir tu opini\u00f3n con los dem\u00e1s en Emagister<\/span><\/a><span style=\"font-weight: 400;\"> (tanto si los has realizado a trav\u00e9s de nuestra plataforma como si no), y as\u00ed estar\u00e1s ayudando a que otras personas elijan su mejor formaci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De todas las profesiones digitales que han ido apareciendo de un tiempo a esta parte, la que quiz\u00e1s est\u00e1 en &#8230; <a title=\"\u00bfQu\u00e9 hace un community manager?\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/que-hace-un-community-manager\/\" aria-label=\"M\u00e1s en \u00bfQu\u00e9 hace un community manager?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":239,"featured_media":38934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8422],"tags":[171,262,5781,7320,7756],"class_list":["post-38932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion","tag-community-manager","tag-social-media","tag-que-estudiar-para-encontrar-empleo","tag-social-media-manager","tag-sector-digital","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Revisa toda nuestra oferta de cursos de community manager","link_faldon":"https:\/\/www.emagister.com\/cursos-community-manager-kwes-1000001429.htm","link_texto_faldon":"Ver cursos","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 hace un community manager? - Blog Emagister<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es un community manager? \u00bfA qu\u00e9 se dedica exactamente? 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