{"id":39224,"date":"2017-05-09T18:26:37","date_gmt":"2017-05-09T16:26:37","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=39224"},"modified":"2021-05-21T14:29:03","modified_gmt":"2021-05-21T12:29:03","slug":"importantes-las-metricas-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/","title":{"rendered":"Por qu\u00e9 son importantes las m\u00e9tricas en las redes sociales"},"content":{"rendered":"<p style=\"text-align: justify;\">Existen varias diferencias entre un Social Media Manager con visi\u00f3n de negocio y formaci\u00f3n digital y un creador de contenido para comunidades. La principal es la de establecer unas m\u00e9tricas correctas y adecuadas al sector al que pertenece la empresa para la que est\u00e9 trabajando.<!--more--><\/p>\n<p style=\"text-align: justify;\">Para los expertos en Marketing Digital, las m\u00e9tricas son la hoja de ruta imprescindible para establecer los pasos que debe de seguir un contenido dentro de las redes sociales, ya que es la \u00fanica forma que te permitir\u00e1 fijar y adecuar objetivos, monitorizar el desarrollo de la estrategia de Marketing Digital y medir resultados para justificar la inversi\u00f3n que se destine a estos medios.<\/p>\n<p style=\"text-align: justify;\">Para medir el \u00e9xito o fracaso de un proceso necesitamos los KPI o Key Performance Indicator, que son indicadores clave de desempe\u00f1o o indicadores clave de rendimiento. El valor del indicador est\u00e1 directamente relacionado con un objetivo fijado de antemano, en este caso, por el Social Media Manager de una empresa. Es decir, no existen KPI predeterminados que sirvan para todas las estrategias.<\/p>\n<p style=\"text-align: justify;\">La constante evoluci\u00f3n de las redes sociales, hace que la forma de crear objetivos y presentar resultados cambie radicalmente en cuesti\u00f3n de poco tiempo.<\/p>\n<p style=\"text-align: justify;\">Los Social Media Manager tienen que tener en cuenta varios puntos a la hora de establecer los KPI, como son:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Identificar los KPI que nos ayuden a medir el progreso, el \u00e9xito o el fracaso de los objetivos planteados por la empresa y los objetivos planteados en redes sociales.<\/li>\n<li>Identificar lo que no son KPI, ya que todos los Indicadores Claves de Desempe\u00f1o son m\u00e9tricas, pero no todas las m\u00e9tricas son KPI.<\/li>\n<li>Centrarse en una estrategia. La confluencia de estrategias durante la ejecuci\u00f3n de una campa\u00f1a no solo es confusa, sino que no te permitir\u00e1 sacar unos resultados limpios.<\/li>\n<li>Conocer qu\u00e9 datos te aporta cada plataforma.<\/li>\n<li>Que sea SMART (SMART = inteligente):<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">S: Espec\u00edfico (Specific)<a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-24747 size-full\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS.png\" alt=\"SBS\" width=\"220\" height=\"147\" srcset=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS.png 220w, https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS-80x53.png 80w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">M: Medible<\/p>\n<p style=\"text-align: justify;\">A: Alcanzable<\/p>\n<h4 style=\"text-align: justify;\">R: Relevante<\/h4>\n<p style=\"text-align: justify;\">T: escalado en el Tiempo<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Si quieres convertirte en el <strong>Social Media Manager<\/strong> que demandan las empresas de todos los sectores y aprender, entre otras muchas asignaturas, a definir KPI en las diferentes redes sociales, como Facebook, Twitter, YouTube&#8230;, incluso con Influencers, puedes hacerlo con <strong><a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" target=\"_blank\" rel=\"noopener\">Spain Business School<\/a><\/strong>, especialistas en formar a los l\u00edderes digitales del futuro.<\/p>\n<p style=\"text-align: justify;\">\n<p>&nbsp;<\/p>\n<p>Fuente:&nbsp;<strong><a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" target=\"_blank\" rel=\"noopener\">Spain Business School<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existen varias diferencias entre un Social Media Manager con visi\u00f3n de negocio y formaci\u00f3n digital y un creador de contenido &#8230; <a title=\"Por qu\u00e9 son importantes las m\u00e9tricas en las redes sociales\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/\" aria-label=\"M\u00e1s en Por qu\u00e9 son importantes las m\u00e9tricas en las redes sociales\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":39225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[8230,8231,10141,33,34,262,1416,1417,2832,3265,4104,7320],"class_list":["post-39224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-metricas-redes-sociales","tag-campanas-de-marketing","tag-noticiaselpais","tag-marketing-online","tag-redes-sociales","tag-social-media","tag-sbs","tag-spain-business-school","tag-noticias-de-centros-de-formacion","tag-centros-de-formacion","tag-4104","tag-social-media-manager","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Por qu\u00e9 son importantes las m\u00e9tricas en las redes sociales - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 son importantes las m\u00e9tricas en las redes sociales\" \/>\n<meta property=\"og:description\" content=\"Existen varias diferencias entre un Social Media Manager con visi\u00f3n de negocio y formaci\u00f3n digital y un creador de contenido ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Emagister\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Emagister\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-09T16:26:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-21T12:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/05\/1-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emagister\" \/>\n<meta name=\"twitter:site\" content=\"@emagister\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/\"},\"author\":{\"name\":\"Carlos Gonz\u00e1lez\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3\"},\"headline\":\"Por qu\u00e9 son importantes las m\u00e9tricas en las redes sociales\",\"datePublished\":\"2017-05-09T16:26:37+00:00\",\"dateModified\":\"2021-05-21T12:29:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/\"},\"wordCount\":405,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/05\/1-9.jpg\",\"keywords\":[\"m\u00e9tricas redes sociales\",\"campa\u00f1as de marketing\",\"noticiasElPais\",\"marketing online\",\"redes sociales\",\"Social Media\",\"SBS\",\"Spain Business School\",\"Noticias de centros de formaci\u00f3n\",\"Centros de formaci\u00f3n\",\"53391816168932696252579313778818\",\"social media manager\"],\"articleSection\":[\"Nuestros clientes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/importantes-las-metricas-las-redes-sociales\/\",\"name\":\"Por qu\u00e9 son importantes las m\u00e9tricas en las redes sociales - 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