{"id":40519,"date":"2017-06-22T13:14:33","date_gmt":"2017-06-22T11:14:33","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=40519"},"modified":"2021-04-27T10:23:52","modified_gmt":"2021-04-27T08:23:52","slug":"lead-podemos-captarlos","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/","title":{"rendered":"Qu\u00e9 es un lead y c\u00f3mo podemos captarlos"},"content":{"rendered":"<p style=\"text-align: justify;\">Un lead son los datos que facilita un usuario cuando rellena un formulario para solicitar informaci\u00f3n. La captaci\u00f3n de leads es un m\u00e9todo muy empleado por las empresas, porque, en principio, un lead se corresponde con una persona que est\u00e1 muy interesada en nuestro producto, ya que ella misma ha solicitado recibir esa informaci\u00f3n. Sin embargo, no siempre es el caso.<!--more--><\/p>\n<p style=\"text-align: justify;\">Cuando un usuario rellena un formulario tiene que dar ciertos datos. Existen gran cantidad y variedad de formularios espec\u00edficamente creados para la captaci\u00f3n de leads. Cada formulario solicita los datos que m\u00e1s le interese a cada compa\u00f1\u00eda para tener mejor informaci\u00f3n sobre sus usuarios. Los m\u00e1s m\u00e1s t\u00edpicos son: nombre, apellidos, edad, profesi\u00f3n o estudios que est\u00e1 realizando ylugar de residencia.<\/p>\n<p style=\"text-align: justify;\">Lo normal es que la primera solicitud de datos no consista en un formulario muy extenso. Generalmente, no suelen sobrepasar los campos de datos.<\/p>\n<p style=\"text-align: justify;\">Vamos a ver a continuaci\u00f3n qu\u00e9 tipos de leads existen. Para ello nos vamos a imaginar un embudo. En la parte m\u00e1s ancha se encuentran los leads que solo quieren recibir informaci\u00f3n, como por ejemplo los suscriptores a un newsletter o a un blog.<\/p>\n<p style=\"text-align: justify;\">El siguiente tipo de leads corresponde a aquel usuario que se ha descargado alguno de nuestros contenidos, pero que a\u00fan est\u00e1 alejado de una posible compra.<a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" rel=\"attachment wp-att-24747\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-24747\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS.png\" alt=\"SBS\" width=\"220\" height=\"147\" srcset=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS.png 220w, https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2016\/05\/SBS-80x53.png 80w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">M\u00e1s o menos a mitad del embudo nos encontramos con aquellos usuarios que han estado interesados en nuestro producto en varias ocasiones. Es el momento de solicitar datos m\u00e1s particulares. A este lead lo denominamos cualificado.<\/p>\n<p style=\"text-align: justify;\">Y el \u00faltimo tipo de leads, el lead caliente, lo encontramos en la parte m\u00e1s estrecha del embudo. Es aquel que ha pasado por las otras fases y que est\u00e1 convencido, o casi convencido de realizar la compra.<\/p>\n<p style=\"text-align: justify;\">Las empresas buscan una base de datos cualificada, con leads de calidad que puedan convertir en ventas, por lo que no pueden cerrar la puerta a ning\u00fan canal de comunicaci\u00f3n con ellos: redes sociales, SEO, SEM, email marketing\u2026<\/p>\n<p style=\"text-align: justify;\">Las ventajas de tener los datos de estos clientes potenciales son numerosas. La m\u00e1s notable puede ser la de que podemos segmentar a la audiencia para enviarles la informaci\u00f3n que realmente les interesa.<\/p>\n<p style=\"text-align: justify;\">Puedes aprender todas las t\u00e9cnicas de Inboud Marketing con el <strong>M\u00e1ster en Marketing Digital + especializaci\u00f3n (Estrategia online, Anal\u00edtica web y big data, Social Media, Publicidad Digital, o e-Commerce) <\/strong>de<strong> <a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" target=\"_blank\" rel=\"noopener\">Spain Business School<\/a>.<\/strong><\/p>\n<h4 style=\"text-align: justify;\">Fuente:\u00a0<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Spain Business School&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:2,&quot;11&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\"><a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm?sid=21&amp;pfichas=12168\" target=\"_blank\" rel=\"noopener\">Spain Business School<\/a><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Un lead son los datos que facilita un usuario cuando rellena un formulario para solicitar informaci\u00f3n. La captaci\u00f3n de leads &#8230; <a title=\"Qu\u00e9 es un lead y c\u00f3mo podemos captarlos\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/\" aria-label=\"M\u00e1s en Qu\u00e9 es un lead y c\u00f3mo podemos captarlos\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":42940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[302,1416,1417,2832,3265,3750,4104,6199,8723,10141],"class_list":["post-40519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-marketing","tag-sbs","tag-spain-business-school","tag-noticias-de-centros-de-formacion","tag-centros-de-formacion","tag-estrategias-de-marketing","tag-4104","tag-estrategia-online","tag-lead","tag-noticiaselpais","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"estilo_titulo":"dark"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 es un lead y c\u00f3mo podemos captarlos - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es un lead y c\u00f3mo podemos captarlos\" \/>\n<meta property=\"og:description\" content=\"Un lead son los datos que facilita un usuario cuando rellena un formulario para solicitar informaci\u00f3n. La captaci\u00f3n de leads ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Emagister\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Emagister\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-22T11:14:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-27T08:23:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/06\/1-39-580x298-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emagister\" \/>\n<meta name=\"twitter:site\" content=\"@emagister\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/\"},\"author\":{\"name\":\"Carlos Gonz\u00e1lez\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3\"},\"headline\":\"Qu\u00e9 es un lead y c\u00f3mo podemos captarlos\",\"datePublished\":\"2017-06-22T11:14:33+00:00\",\"dateModified\":\"2021-04-27T08:23:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/06\/1-39-580x298-1.jpg\",\"keywords\":[\"marketing\",\"SBS\",\"Spain Business School\",\"Noticias de centros de formaci\u00f3n\",\"Centros de formaci\u00f3n\",\"estrategias de marketing\",\"53391816168932696252579313778818\",\"estrategia online\",\"Lead\",\"noticiasElPais\"],\"articleSection\":[\"Nuestros clientes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/lead-podemos-captarlos\/\",\"name\":\"Qu\u00e9 es un lead y c\u00f3mo podemos captarlos - 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