{"id":50968,"date":"2017-10-26T13:17:19","date_gmt":"2017-10-26T11:17:19","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=50968"},"modified":"2021-05-21T13:42:19","modified_gmt":"2021-05-21T11:42:19","slug":"productos-servicios-internet","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/productos-servicios-internet\/","title":{"rendered":"Productos y Servicios por Internet"},"content":{"rendered":"<p style=\"text-align: justify;\">En la mayor\u00eda de los casos es imposible oler, sentir, saborear, ver o escuchar los servicios antes de comprarlos. Eso s\u00ed, podemos ver opiniones de otros clientes que ya los han probado y \u201chacernos idea\u201d.<!--more--><\/p>\n<p style=\"text-align: justify;\">Esta intangibilidad es la caracter\u00edstica que distingue productos de servicios y significa que puede sero algo palpable o algo mental. Estos dos aspectos explican algunas de las caracter\u00edsticas que separan el marketing del producto del de servicios.<\/p>\n<p style=\"text-align: justify;\">Mientras que los bienes son producidos, luego vendidos y finalmente consumidos, los servicios se venden, luego se producen y se consumen, por lo general, de manera simult\u00e1nea.<\/p>\n<p style=\"text-align: justify;\">El mercado de los servicios en Internet crece exponencialmente d\u00eda a d\u00eda tanto o m\u00e1s como el de los bienes. Uno de los principales motivos es la diferencia de precio de estos servicios de los que podemos contratar offline. Por ejemplo, no es lo mismo realizar una gesti\u00f3n con un abogado en su bufete, que hacerla con un abogado a trav\u00e9s de internet, y eso que el servicio es el mismo -y seguramente la calidad tambi\u00e9n-. Tambi\u00e9n hay servicios que se contratan online -con m\u00e1s ofertas que en offline- aunque luego hay que recibirlos en un espacio f\u00edsico, como por ejemplo un servicio de masaje.<\/p>\n<p style=\"text-align: justify;\">Esta diferencia entre productos y servicios, aunque en principio es bastante obvia, no se tiene en cuenta muchas veces cuando planteamos una estrategia de marketing eficaz.<\/p>\n<p style=\"text-align: justify;\">En 1960, el profesor McCarthy crea uno de los elementos cl\u00e1sicos del marketing, en el que engloba cuatro componentes b\u00e1sicos: product, price, place y promotion (producto, precio, distribuci\u00f3n y comunicaci\u00f3n), conocidas como las 4Ps.<\/p>\n<p style=\"text-align: justify;\">Las 4Ps del marketing son consideradas las variables necesarias con las que cuenta una organizaci\u00f3n para conseguir sus objetivos comerciales, y para lograrloses necesario que las cuatro se combinen con total conexi\u00f3n y trabajen conjuntamente para complementarse entre s\u00ed.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, para posicionar nuestra empresa o marca, con marketing de servicios, a las 4Ps anteriores hay que sumar otras 3Ps m\u00e1s: Personas, Procesos y Physical&nbsp; evidence (evidencia f\u00edsica).<\/p>\n<p style=\"text-align: justify;\">Al igual que con el marketing de producto, necesitamos conjugar estas 7Ps y crear una estrategia coherente con la Visi\u00f3n y los Valores de la organizaci\u00f3n, para conseguir un servicio exitoso y valorado por los clientes.<\/p>\n<p style=\"text-align: justify;\">Tanto las empresas de productos como de servicios, o que tengan ambas condiciones, deben de conocer el marketing que deben poner en marcha para lograr sus objetivos. Con el <a href=\"https:\/\/www.emagister.com\/master-marketing-digital-especializacion-cursos-3375078.htm\" target=\"_blank\" rel=\"noopener\"><strong>M\u00e1ster en Marketing Digital + Especializaci\u00f3n <\/strong><\/a>de<a href=\"https:\/\/www.emagister.com\/spain-business-school-cursos-96935-centrodetalles.htm\" target=\"_blank\" rel=\"noopener\"><strong> Spain Business School <\/strong><\/a>ser\u00e1s capaz de adquirir todos los conocimientos y habilidades necesarios para lograr que tus productos o servicios triunfen sobre los de la competencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la mayor\u00eda de los casos es imposible oler, sentir, saborear, ver o escuchar los servicios antes de comprarlos. Eso &#8230; <a title=\"Productos y Servicios por Internet\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/productos-servicios-internet\/\" aria-label=\"M\u00e1s en Productos y Servicios por Internet\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":50969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[37,503,1416,1417,2832,3265,4104,9227,10141],"class_list":["post-50968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-internet","tag-marketing-digital","tag-sbs","tag-spain-business-school","tag-noticias-de-centros-de-formacion","tag-centros-de-formacion","tag-4104","tag-productos-y-servicios-por-internet","tag-noticiaselpais","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"estilo_titulo":"","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Productos y Servicios por Internet - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/productos-servicios-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Productos y Servicios por Internet\" \/>\n<meta property=\"og:description\" content=\"En la mayor\u00eda de los casos es imposible oler, sentir, saborear, ver o escuchar los servicios antes de comprarlos. 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