{"id":5438,"date":"2012-02-01T18:06:39","date_gmt":"2012-02-01T17:06:39","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=5438"},"modified":"2021-05-03T12:08:45","modified_gmt":"2021-05-03T10:08:45","slug":"entrevista-con-franc-carreras","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/entrevista-con-franc-carreras\/","title":{"rendered":"Franc Carreras: Para un Community Manager, es m\u00e1s valiosa la experiencia que la formaci\u00f3n"},"content":{"rendered":"

\"franc-carreras-esade\"<\/a>Hace unos d\u00edas, como Emagister, asistimos a la interesante charla \u00abCrea un equipo de redes sociales de primeras figuras\u00bb<\/strong>, a cargo del Socio fundador de\u00a0Somos Digitales<\/strong><\/em>, Franc Carreras. El interesante encuentro tuvo lugar en la sala de actos de ESADE<\/strong> en Barcelona.
\nEl d\u00eda siguiente tuvimos la oportunidad de intercambiar ideas y hacer algunas preguntas a Franc, que reproducimos a continuaci\u00f3n.
\n\u00bfC\u00f3mo ves la educaci\u00f3n que existe hoy en d\u00eda para gente que quiere ser community manager?<\/strong><\/p>\n

La formaci\u00f3n<\/strong> existente es muy variada tanto en contenido como en calidad por lo que es muy importante estudiar bien el curr\u00edculum y conocer a graduados antes de tomar una decisi\u00f3n basada en una titulaci\u00f3n<\/strong>. Desde el punto de vista del alumno<\/strong> es importante contrastar el trabajo que est\u00e1n realizando los exalumnos y desde el punto de vista de una marca contratante es importante que la persona que realice la selecci\u00f3n tenga el criterio y la experiencia adecuada para saber diferenciar entre las distintas titulaciones.<\/em><\/p>\n

2. Dentro de un departamento de new\/online marketing, explica por favor qu\u00e9 otros papeles existen, aparte del Community Manager. \u00bfHay alguna diferencia entre el Community y Social Media Manager?<\/strong><\/p>\n

\"franc-carreras-emagister-team\"<\/a><\/p>\n

Hoy en d\u00eda, en la industria se tiende a utilizar el t\u00e9rmino \u00abSocial Media Manager\u00bb<\/a><\/em><\/strong><\/strong>\u00a0para designar a un gestor de comunidades m\u00e1s senior y con un perfil un poco m\u00e1s estrat\u00e9gico. Otros roles que se pueden encontrar en un departamento de social media incluyen el Analista de Escucha Activa o especialistas en SEM o SEO<\/a>,<\/strong> cuyas tareas son complementarias a las de gesti\u00f3n de comunidades pero igualmente esenciales para una buena gesti\u00f3n de marketing digital.<\/strong><\/em><\/p>\n

3. \u00bfQu\u00e9 es m\u00e1s importante, educaci\u00f3n de community management o la experiencia?<\/strong><\/p>\n

La formaci\u00f3n se puede comprar pero la experiencia se tiene que ganar. Por eso es mucho m\u00e1s valioso tener experiencia que formaci\u00f3n<\/strong>. Adem\u00e1s, la experiencia no la puedes escoger con la misma libertad que escoges la formaci\u00f3n. Dicho esto, el mejor camino hacia la experiencia es la formaci\u00f3n. En\u00a0Somos Digitales<\/strong>\u00a0somos muy estrictos con este aspecto porque la experiencia es incompleta por naturaleza. Si no hay una formaci\u00f3n que d\u00e9 una visi\u00f3n global de toda la disciplina es posible que en algun momento la realidad empuje al community manager hacia terreno desconocido. En esos casos la buena formaci\u00f3n es muy \u00fatil porque proporciona las herramientas necesarias para afrontar esos retos con mayor confianza.<\/em><\/p>\n

Podeis seguir Franc en Twitter:\u00a0@franccarreras<\/strong><\/p>\n

\u00a0<\/em><\/p>\n

FRANC CARRERAS<\/strong><\/p>\n

Socio fundador de Somos Digitales \u2013 soluciones de community management, consejero digital para marcas como Bodegas Torres, ATO Natura, Caixa d\u2019Enginyers, Pharmadiet o Gonzalez Byass, director del programa de Direcci\u00f3n de Marketing Digital en ESADE Executive Education y copresentador de La Twitertulia de Onda Cero.<\/p>\n

Licenciado en Administraci\u00f3n y Direcci\u00f3n de Empresas en la Facultad de Econom\u00eda de la Universidad Ram\u00f3n Llull (IQS). MBA en la Columbia Business School de Nueva York. Ha sido durante 4 a\u00f1os el Director de Digital Marketing del sello discogr\u00e1fico RCA de Sony Music en Nueva York y ha asumido la direcci\u00f3n de campa\u00f1as de marketing para cantantes como Santana, Aretha Franklin, Whitney Houston, Jamie Foxx, Leona Lewis y los ganadores del concurso American Idol. Creador de la mayor red social en Internet para promocionar a artistas del grupo Sony y responsable de campa\u00f1as globales con portales como Yahoo! AOL y Clear Channel Communications. Ha trabajado durante 4 a\u00f1os en el departamento de Planificaci\u00f3n de Marketing del sello discogr\u00e1fico J Records y Arista Records, del grupo Bertelsmann.<\/p>\n

————————————–<\/p>\n

Cursos y masters relacionados:<\/em><\/strong><\/p>\n

M\u00e1ster Profesional en Community Manager y Social Media Strategist
\n<\/a>Masters en Marketing Online<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hace unos d\u00edas, como Emagister, asistimos a la interesante charla \u00abCrea un equipo de redes sociales de primeras figuras\u00bb, a … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":10081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[759,8381],"tags":[171,262,504,2169,5781,7320,7756,9515],"class_list":["post-5438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-profesionales","category-mercado-laboral","tag-community-manager","tag-social-media","tag-community-management","tag-competencias-profesionales","tag-que-estudiar-para-encontrar-empleo","tag-social-media-manager","tag-sector-digital","tag-competencias-de-marketing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"Revisa toda nuestra oferta de cursos de community manager","link_faldon":"https:\/\/www.emagister.com\/cursos-community-manager-kwes-1000001429.htm","link_texto_faldon":"Ver cursos","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no"},"yoast_head":"\nFranc Carreras: Para un Community Manager, es m\u00e1s valiosa la experiencia que la formaci\u00f3n - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/entrevista-con-franc-carreras\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franc Carreras: Para un Community Manager, es m\u00e1s valiosa la experiencia que la formaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Hace unos d\u00edas, como Emagister, asistimos a la interesante charla \u00abCrea un equipo de redes sociales de primeras figuras\u00bb, a ... 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