{"id":66442,"date":"2018-06-06T13:15:50","date_gmt":"2018-06-06T11:15:50","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=66442"},"modified":"2023-12-05T19:24:31","modified_gmt":"2023-12-05T18:24:31","slug":"la-comunicacion-visual-detras-blade-runner","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/la-comunicacion-visual-detras-blade-runner\/","title":{"rendered":"La comunicaci\u00f3n visual detr\u00e1s de Blade Runner"},"content":{"rendered":"

Sabemos que el gui\u00f3n es muy importante. La direcci\u00f3n, los actores y el cartel incluso. Pero de lo que no se habla tanto es de c\u00f3mo se desarrolla el dise\u00f1o de los gr\u00e1ficos en pel\u00edculas de ficci\u00f3n y futuristas como Blade Runner.<\/p>\n

\"\"<\/p>\n

Todo empez\u00f3 de la mano del estudio americano Territory Studio y su director creativo ejecutivo David Sheldon-Hicks. Para \u00e9l, este proyecto fue un gran desaf\u00edo. Adem\u00e1s, el secreto mejor guardado es que para el\u00a0dise\u00f1o de este mundo de fantas\u00eda el estudio ir\u00f3nicamente opt\u00f3 por t\u00e9cnicas anal\u00f3gicas para crear los gr\u00e1ficos digitales.<\/strong><\/p>\n

\"\"<\/p>\n

Blade Runner 2049 es, b\u00e1sicamente, una visi\u00f3n apocal\u00edptica sobre la tecnolog\u00eda. La pel\u00edcula de ciencia ficci\u00f3n es la secuela del cl\u00e1sico de Ridley Scott de 1982, donde se recrea un mundo dist\u00f3pico y pesimista poblado por humanos y \u201creplicantes\u201d, es decir, robots dise\u00f1ados como biol\u00f3gicamente como humanos, pero usados ??como esclavos.<\/p>\n

Para la secuela se cre\u00f3 un personaje llamado \u201cK\u201d, interpretado por Ryan Gosling, un replicante sorprendentemente sensible y emocionalmente consciente que descubre en la pel\u00edcula que su \u201cespecie\u201d, los replicantes, pueden dar a luz a ni\u00f1os.<\/p>\n

La pel\u00edcula, de este modo, plantea preguntas sobre las luchas de poder entre las personas, lo que significa ser un ser humano y las posibilidades, peligros y conflictos morales derivados del avance de la tecnolog\u00eda. Bajo estos conceptos, Design Studio Territory\u00a0fue el encargado de crear los elementos gr\u00e1ficos de la pel\u00edcula, una haza\u00f1a que completar\u00eda un equipo de seis personas en solo cuatro meses<\/strong>, y requerir\u00eda mucha imaginaci\u00f3n para dise\u00f1ar un mundo de fantas\u00eda completo.<\/p>\n

El objetivo del estudio de dise\u00f1o era crear sistemas digitales en la pel\u00edcula y gr\u00e1ficos de interfaz de usuario, como pantallas para el autom\u00f3vil y esc\u00e1neres de retina. El equipo dise\u00f1\u00f3 m\u00e1s de 100 activos en total en 15 conjuntos, la mayor\u00eda de los cuales se crearon f\u00edsicamente y luego se mejoraron a trav\u00e9s de im\u00e1genes generadas por ordenador.<\/p>\n

\"\"<\/p>\n

Seg\u00fan Sheldon-Hicks, hubo muchos prejuicios personales que superar para conseguir una verdadera originalidad: \u201cAlgunas partes eran demasiado de \u201cciencia ficci\u00f3n\u201d para el director, y luego otras fueron para Marvel demasiado \u201ctechy\u201d, con las paletas de colores incorrectas\u201d, dice. \u201cDe hecho, hay un problema real con el g\u00e9nero de ciencia ficci\u00f3n en el sentido de que viene con sus estereotipos; el azul, por ejemplo\u201d.<\/p>\n

Para hacer que el dise\u00f1o gr\u00e1fico de la pel\u00edcula fuera original, Gassner y Territory decidieron alejarse del mundo de los ordenadores y crear cosas tangibles<\/strong>. Al final, el 85% de la pel\u00edcula se construy\u00f3 f\u00edsicamente y solo el 15% fue generado digitalmente a trav\u00e9s de efectos visuales (VFX).<\/p>\n

\"\"<\/p>\n

El estudio comenz\u00f3 utilizando materiales org\u00e1nicos, como bacterias, frutas y micro c\u00e1psulas, un biomaterial que puede usarse como tinta en pantallas electr\u00f3nicas para encontrar nuevas formas de crear im\u00e1genes. Despu\u00e9s el equipo de dise\u00f1o utiliz\u00f3 materiales y procesos tradicionales como la fotograf\u00eda y el dibujo a mano para crear efectos realistas, en lugar de reproducirlos digitalmente. Todo un hito y una paradoja. Un proceso realmente interesante.<\/p>\n

 <\/p>\n

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Precio a consultar<\/div><\/div>Ver m\u00e1s<\/a><\/div><\/div>
Diploma de especializaci\u00f3n universitaria en creaci\u00f3n y dise\u00f1o de moda<\/a>
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Fuente: Blog DSigno<\/h5>\n","protected":false},"excerpt":{"rendered":"

Sabemos que el gui\u00f3n es muy importante. La direcci\u00f3n, los actores y el cartel incluso. 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