{"id":72853,"date":"2018-08-06T09:12:38","date_gmt":"2018-08-06T07:12:38","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=72853"},"modified":"2018-08-07T11:47:37","modified_gmt":"2018-08-07T09:47:37","slug":"conoce-estos-ejemplos-exitosos-del-metodo-design-thinking","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/","title":{"rendered":"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking"},"content":{"rendered":"

S\u00ed, no seremos los primeros ni los \u00faltimos en contarte los beneficios de implementar el modelo\u00a0Design Thinking\u00a0<\/strong>en\u00a0tu negocio. Otros ya lo han hecho y quiz\u00e1 con mucha m\u00e1s minuciosidad que nosotros. Sin embargo, \u00bfalguien te ha se\u00f1alado\u00a0ejemplos<\/strong>\u00a0de empresas que lo hayan aplicado de forma exitosa?<\/p>\n

Este post que empiezas a leer ahora mismo va de eso: compa\u00f1\u00edas o sectores que, ante la imperiosa necesidad de satisfacer las necesidades de sus consumidores o usuarios, han optado por apostar por esta alternativa de gesti\u00f3n.<\/p>\n

O dicho de otra forma: han decidido tomar la v\u00eda de\u00a0la innovaci\u00f3n, la creatividad y todo aquello que permite a las empresas dejar huella en los mercados y crear tendencias.<\/p>\n

Design Thinking, \u00bfconoc\u00edas estos ejemplos de \u00e9xito?<\/h2>\n

Empatizar, definir el problema, idear eventuales soluciones y materializarlas son los pasos b\u00e1sicos del modelo\u00a0Design Thinking<\/strong>, el cual busca b\u00e1sicamente el crecimiento de las empresas a trav\u00e9s de la innovaci\u00f3n y la distinci\u00f3n de la competencia.<\/p>\n

Estas fases y otras estrategias relacionadas son las que podemos ver en\u00a0ejemplos<\/strong>\u00a0pr\u00e1cticos como los que te presentamos a continuaci\u00f3n:\"\"<\/a><\/p>\n

    \n
  1. Airbnb:<\/strong><\/li>\n<\/ol>\n

    Airbnb era una compa\u00f1\u00eda sin mucho renombre hasta que su direcci\u00f3n decidi\u00f3 aplicar\u00a0Design Thinking. De hecho, en el a\u00f1o 2009 sus ganancias apenas eran de 800 d\u00f3lares al mes. Hasta que uno de sus fundadores, Joe Gebbia, llev\u00f3 la idea m\u00e1s all\u00e1 y estrech\u00f3 el nexo con los clientes: realiz\u00f3 entrevistas para tener una idea precisa de sus necesidades. A partir de ese momento todo cambi\u00f3: la web es una referencia en la b\u00fasqueda de alojamientos y servicios asociados.<\/p>\n

      \n
    1. Programas de alimentos para mayores en Dinamarca:<\/strong><\/li>\n<\/ol>\n

      Hace algunos a\u00f1os, el Gobierno descubri\u00f3 que sus programas de alimentaci\u00f3n eran ineficaces y que los usuarios arrastraban problemas de nutrici\u00f3n. Gracias a entrevistas y reuniones con las personas mayores, se descubri\u00f3 que la causa de esta situaci\u00f3n no era alimenticia sino emocional: muchos sent\u00edan verg\u00fcenza por recibir la comida. Al final el programa opt\u00f3 por tratarles como clientes de un restaurante, aunque sin renunciar al factor humano. Hoy d\u00eda, The Good Kitchen es una referencia en este tipo de iniciativas.<\/p>\n

        \n
      1. Totto<\/strong>:<\/li>\n<\/ol>\n

        Esta empresa colombiana de mochilas escolares descubri\u00f3, gracias al contacto directo con sus clientes, que una de las principales preocupaciones de los padres eran los problemas de espalda de sus hijos al cargar los \u00fatiles. A partir de ah\u00ed, sus creativos idearon una mochila innovadora que pronto vio la luz: no pierde su forma, permite que el aire circule a trav\u00e9s de sus tejidos y tienen correas de tipo ergon\u00f3mico seg\u00fan el sexo de los peque\u00f1os.<\/p>\n

          \n
        1. Banana Packaging:<\/strong><\/li>\n<\/ol>\n

          La idea la tuvo una empresa de f\u00e1rmacos. Tom\u00f3 como referencia el proceso de maduraci\u00f3n de los pl\u00e1tanos, que con el paso de los d\u00edas adquieren manchas oscuras. Algo similar le ocurr\u00eda a los f\u00e1rmacos caducados que eran elaborados con esta t\u00e9cnica, lo cual serv\u00eda para que los profesionales de esta \u00e1rea (e incluso los clientes) supieran cu\u00e1les botes deb\u00edan reponerse por otros.<\/p>\n

          Como has podido apreciar, en todos estos\u00a0ejemplos<\/strong>\u00a0Desing Thinking<\/strong>\u00a0es sin\u00f3nimo de innovaci\u00f3n disruptiva, es decir, aquella que es capaz de marcar la diferencia con respecto a otras marcas y abrir la senda para nuevas tendencias. \u00bfTe animas a hacerlo?<\/p>\n

           <\/p>\n

          Global MBA<\/a>
          OBS Business School<\/div>
          <\/svg><\/i><\/svg><\/i><\/svg><\/i><\/svg><\/i><\/svg><\/i><\/div>
          13.900 \u20ac<\/div>Ver m\u00e1s<\/a><\/div><\/div>
          Master en Coaching Directivo y Liderazgo<\/a>
          OBS Business School<\/div>
          <\/svg><\/i><\/svg><\/i><\/svg><\/i><\/svg><\/i><\/svg><\/i><\/div>
          7.500 \u20ac<\/div>Ver m\u00e1s<\/a><\/div><\/div>
          Ver todos los cursos<\/svg><\/span><\/div><\/div><\/p>\n
          Fuente: Blog OBS Business School<\/h5>\n","protected":false},"excerpt":{"rendered":"

          S\u00ed, no seremos los primeros ni los \u00faltimos en contarte los beneficios de implementar el modelo\u00a0Design Thinking\u00a0en\u00a0tu negocio. Otros ya … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":72858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[2410,3016,3265,3420,3831,10142],"class_list":["post-72853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-design-thinking","tag-escuelas-de-negocios","tag-centros-de-formacion","tag-3420","tag-obs-business-school","tag-noticiaslavanguardia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"","link_faldon":"","link_texto_faldon":"","hreflang":false,"estilo_titulo":""},"yoast_head":"\nConoce estos ejemplos exitosos del m\u00e9todo Design Thinking - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking\" \/>\n<meta property=\"og:description\" content=\"S\u00ed, no seremos los primeros ni los \u00faltimos en contarte los beneficios de implementar el modelo\u00a0Design Thinking\u00a0en\u00a0tu negocio. Otros ya ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Emagister\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Emagister\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-06T07:12:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T09:47:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emagister\" \/>\n<meta name=\"twitter:site\" content=\"@emagister\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/\"},\"author\":{\"name\":\"Carlos Gonz\u00e1lez\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3\"},\"headline\":\"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking\",\"datePublished\":\"2018-08-06T07:12:38+00:00\",\"dateModified\":\"2018-08-07T09:47:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/\"},\"wordCount\":614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg\",\"keywords\":[\"Design Thinking\",\"Escuelas de negocios\",\"Centros de formaci\u00f3n\",\"120010567\",\"OBS Business School\",\"noticiasLaVanguardia\"],\"articleSection\":[\"Nuestros clientes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/\",\"name\":\"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking - Blog Emagister\",\"isPartOf\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg\",\"datePublished\":\"2018-08-06T07:12:38+00:00\",\"dateModified\":\"2018-08-07T09:47:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#primaryimage\",\"url\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg\",\"contentUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Emagister\",\"item\":\"https:\/\/www.emagister.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuestros clientes\",\"item\":\"https:\/\/www.emagister.com\/blog\/nuestros-clientes\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#website\",\"url\":\"https:\/\/www.emagister.com\/blog\/\",\"name\":\"Blog Emagister\",\"description\":\"Gu\u00eda de orientaci\u00f3n sobre estudios y tendencias de formaci\u00f3n\",\"publisher\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emagister.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#organization\",\"name\":\"Emagister\",\"url\":\"https:\/\/www.emagister.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png\",\"contentUrl\":\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png\",\"width\":120,\"height\":120,\"caption\":\"Emagister\"},\"image\":{\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Emagister\/\",\"https:\/\/x.com\/emagister\",\"https:\/\/www.instagram.com\/emagister\/\",\"https:\/\/www.linkedin.com\/company\/emagister-com\/\",\"https:\/\/www.pinterest.es\/emagister\/\",\"https:\/\/www.youtube.com\/user\/emagister\/\",\"https:\/\/es.wikipedia.org\/wiki\/Emagister\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3\",\"name\":\"Carlos Gonz\u00e1lez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c871c929d17d4969e1ce19e7f4e6f90f185d2976651045a8a8cd5eb86c1d5ef?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c871c929d17d4969e1ce19e7f4e6f90f185d2976651045a8a8cd5eb86c1d5ef?s=96&r=g\",\"caption\":\"Carlos Gonz\u00e1lez\"},\"sameAs\":[\"https:\/\/www.emagister.com\"],\"url\":\"https:\/\/www.emagister.com\/blog\/author\/cgonzalez\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking - Blog Emagister","robots":{"index":"index","follow":"follow"},"canonical":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/","og_locale":"es_ES","og_type":"article","og_title":"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking","og_description":"S\u00ed, no seremos los primeros ni los \u00faltimos en contarte los beneficios de implementar el modelo\u00a0Design Thinking\u00a0en\u00a0tu negocio. Otros ya ... Leer m\u00e1s","og_url":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/","og_site_name":"Blog Emagister","article_publisher":"https:\/\/www.facebook.com\/Emagister\/","article_published_time":"2018-08-06T07:12:38+00:00","article_modified_time":"2018-08-07T09:47:37+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg","type":"image\/jpeg"}],"author":"Carlos Gonz\u00e1lez","twitter_card":"summary_large_image","twitter_creator":"@emagister","twitter_site":"@emagister","twitter_misc":{"Escrito por":"Carlos Gonz\u00e1lez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#article","isPartOf":{"@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/"},"author":{"name":"Carlos Gonz\u00e1lez","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3"},"headline":"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking","datePublished":"2018-08-06T07:12:38+00:00","dateModified":"2018-08-07T09:47:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/"},"wordCount":614,"commentCount":0,"publisher":{"@id":"https:\/\/www.emagister.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg","keywords":["Design Thinking","Escuelas de negocios","Centros de formaci\u00f3n","120010567","OBS Business School","noticiasLaVanguardia"],"articleSection":["Nuestros clientes"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/","url":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/","name":"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking - Blog Emagister","isPartOf":{"@id":"https:\/\/www.emagister.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#primaryimage"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg","datePublished":"2018-08-06T07:12:38+00:00","dateModified":"2018-08-07T09:47:37+00:00","breadcrumb":{"@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#primaryimage","url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg","contentUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2018\/08\/2-2.jpg","width":1000,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.emagister.com\/blog\/conoce-estos-ejemplos-exitosos-del-metodo-design-thinking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Emagister","item":"https:\/\/www.emagister.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Nuestros clientes","item":"https:\/\/www.emagister.com\/blog\/nuestros-clientes\/"},{"@type":"ListItem","position":3,"name":"Conoce estos ejemplos exitosos del m\u00e9todo Design Thinking"}]},{"@type":"WebSite","@id":"https:\/\/www.emagister.com\/blog\/#website","url":"https:\/\/www.emagister.com\/blog\/","name":"Blog Emagister","description":"Gu\u00eda de orientaci\u00f3n sobre estudios y tendencias de formaci\u00f3n","publisher":{"@id":"https:\/\/www.emagister.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emagister.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.emagister.com\/blog\/#organization","name":"Emagister","url":"https:\/\/www.emagister.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png","contentUrl":"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2017\/02\/photo.png","width":120,"height":120,"caption":"Emagister"},"image":{"@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Emagister\/","https:\/\/x.com\/emagister","https:\/\/www.instagram.com\/emagister\/","https:\/\/www.linkedin.com\/company\/emagister-com\/","https:\/\/www.pinterest.es\/emagister\/","https:\/\/www.youtube.com\/user\/emagister\/","https:\/\/es.wikipedia.org\/wiki\/Emagister"]},{"@type":"Person","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/9ce79b5f872bb07f9a9b2049231a2dd3","name":"Carlos Gonz\u00e1lez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.emagister.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c871c929d17d4969e1ce19e7f4e6f90f185d2976651045a8a8cd5eb86c1d5ef?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c871c929d17d4969e1ce19e7f4e6f90f185d2976651045a8a8cd5eb86c1d5ef?s=96&r=g","caption":"Carlos Gonz\u00e1lez"},"sameAs":["https:\/\/www.emagister.com"],"url":"https:\/\/www.emagister.com\/blog\/author\/cgonzalez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts\/72853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/comments?post=72853"}],"version-history":[{"count":0,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/posts\/72853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/media\/72858"}],"wp:attachment":[{"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/media?parent=72853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/categories?post=72853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emagister.com\/blog\/wp-json\/wp\/v2\/tags?post=72853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}