{"id":8517,"date":"2018-01-24T09:00:27","date_gmt":"2018-01-24T08:00:27","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=8517"},"modified":"2021-05-03T12:01:37","modified_gmt":"2021-05-03T10:01:37","slug":"reputacion-de-una-marca-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/reputacion-de-una-marca-en-redes-sociales\/","title":{"rendered":"Reputaci\u00f3n de una marca en Redes Sociales"},"content":{"rendered":"<p style=\"text-align: justify;\">Las<a href=\"https:\/\/www.emagister.com\/cursos-redes-sociales-kwes-1000000701.htm\"> redes sociales<\/a> han cogido una importancia muy elevada, pero no s\u00f3lo a nivel de usuario particular sino que son una <strong>herramienta<\/strong> fundamental para las<strong> empresas<\/strong>. Gracias a ellas est\u00e1n llegando a la sociedad de una manera efectiva y directa por un m\u00f3dico precio. No cabe duda que estas herramientas tienen una gran fuerza de influencia, pero <em>\u00bfC\u00f3mo se puede medir esa influencia?<\/em><!--more--><\/p>\n<p style=\"text-align: justify;\">Es l\u00f3gico que queramos saber si las horas que invertimos en movernos y promocionarnos por las redes sociales vale para conseguir un buen<strong> ROI<\/strong> (Return Over Investment). Pues bien, para intentar saber de forma m\u00e1s objetiva si nuestras acciones en las redes sociales son las adecuadas y el nivel de influencia que podemos ejercer entre nuestros seguidores, amigos o comunidades se han ido creando un sinf\u00edn de <strong>herramientas para medir tu influencia en las redes sociales<\/strong>. En este <em>post<\/em> te ense\u00f1amos algunas:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Tweet Binder<\/strong>:\u00a0como su propio nombre indica s\u00f3lo nos ser\u00e1 \u00fatil si nuestra red social predilecta es Twitter. Lo bueno es que tanto su uso como los datos que te aporta son sencillos y muy \u00fatiles para crear una estrategia acorde a lo que te informa; se puede analizar los resultados de una campa\u00f1a en tiempo real, ver n\u00famero de seguidores, estad\u00edsticas, crear microsites optimizados para campa\u00f1as corporativas y mucho m\u00e1s.<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Los precios de Tweet Binder var\u00edan entre los 39.99\u20ac por el plan m\u00e1s b\u00e1sico hasta los 700\u20ac por el plan premium.<\/p>\n<ul>\n<li><strong>Google Analytics<\/strong>: esta herramienta de Google est\u00e1 m\u00e1s centrada al an\u00e1lisis de datos, y aunque se enfoca m\u00e1s al an\u00e1lisis de sitios web o blogs, tambi\u00e9n se utiliza para medir el tr\u00e1fico en redes sociales.<\/li>\n<li><strong>Metricool<\/strong>: con esta herramienta puedes analizar Facebook, Twitter, Linkedin, Instagram y contenidos del blog en un \u00fanico sitio. Cuenta con la versi\u00f3n gratis y otros planes premium que se ajustan a distintas necesidades de los usuarios.<\/li>\n<li><strong>SocialBakers<\/strong>: esta herramienta utiliza inteligencia artificial para optimizar la administraci\u00f3n del acceso de los usuarios a las cuentas de redes sociales y tambi\u00e9n planificar y administrar publicaciones salientes.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Cada estado, comentario, tweet, \u201cMe gusta\u201d, etc. Importa a la hora de crear la imagen de una marca porque de ello va a depender la reputaci\u00f3n de la misma. No hay que olvidar que las redes sociales son un arma de doble filo, ya que te aproximan mucho a tus clientes para que les ofrezcas un trato m\u00e1s cercano, pero tambi\u00e9n est\u00e1s expuesto a las r\u00e9plicas y opiniones. Pero no hay que temerlas, s\u00f3lo hay que conocerlas y\u00a0saberlas manejar de una manera correcta. Gracias a estas herramientas de an\u00e1lisis de la influencia te puede orientar para tus siguientes movimientos.<\/p>\n<p>\u00bfTe ha gustado esta nota?\u00a0 Puedes seguir leyendo el resto del contenido de nuestro blog dando click\u00a0<a href=\"https:\/\/www.emagister.com\/blog\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales han cogido una importancia muy elevada, pero no s\u00f3lo a nivel de usuario particular sino que son &#8230; <a title=\"Reputaci\u00f3n de una marca en Redes Sociales\" class=\"read-more\" href=\"https:\/\/www.emagister.com\/blog\/reputacion-de-una-marca-en-redes-sociales\/\" aria-label=\"M\u00e1s en Reputaci\u00f3n de una marca en Redes Sociales\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":160,"featured_media":96397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8336],"tags":[33,34,171,3450],"class_list":["post-8517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-marketing-online","tag-redes-sociales","tag-community-manager","tag-herramientas-digitales","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"\u00bfQuieres descubrir toda nuestra oferta de cursos en Redes Sociales?","link_faldon":"https:\/\/www.emagister.com\/cursos-redes-sociales-kwes-1000000701.htm","link_texto_faldon":"Ver cursos","estilo_titulo":"","noticiasElPais":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"noticiasLaVanguardia":{"custom_snippet_image":false,"custom_snippet_title":"","custom_snippet_description":""},"hreflang":[{"url":""}],"fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reputaci\u00f3n de una marca en Redes Sociales - Blog Emagister<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.com\/blog\/reputacion-de-una-marca-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputaci\u00f3n de una marca en Redes Sociales\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales han cogido una importancia muy elevada, pero no s\u00f3lo a nivel de usuario particular sino que son ... 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