{"id":85490,"date":"2019-05-06T10:00:11","date_gmt":"2019-05-06T08:00:11","guid":{"rendered":"https:\/\/www.emagister.com\/blog\/?p=85490"},"modified":"2021-04-27T09:49:59","modified_gmt":"2021-04-27T07:49:59","slug":"para-que-sirve-el-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.emagister.com\/blog\/para-que-sirve-el-marketing-mix\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve el Marketing Mix?"},"content":{"rendered":"<p style=\"text-align: justify;\">El marketing\u00a0Mix\u00a0es un proceso de an\u00e1lisis y toma de decisiones previo a la elaboraci\u00f3n de una estrategia de negocio.<!--more--><\/p>\n<p style=\"text-align: justify;\">Este proceso consiste en el estudio de cuatro elementos b\u00e1sicos, denominados las cuatro P\u00b4s del Marketing:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Producto<\/strong>: se trata del producto o servicio en el que se basa la actividad comercial del negocio en cuesti\u00f3n. Estudiar los pormenores de este, es vital para satisfacer las necesidades del mercado y ofrecer exactamente lo que se demanda.<\/li>\n<li><strong>Precio<\/strong>: establece el coste exacto que debe tener el producto, para el consumidor final, en base a varias variables como son su coste de producci\u00f3n, la ley de la oferta y la demanda y el posicionamiento de la empresa.<\/li>\n<li><strong>Distribuci\u00f3n (placement)<\/strong>: se corresponde con los diversos canales que debe atravesar el producto desde su producci\u00f3n hasta llegar al consumidor final.<\/li>\n<li><strong>Promoci\u00f3n<\/strong>: engloba todas las decisiones pertinentes en materia de comunicaci\u00f3n que debe desenvolver la empresa<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">El marketing\u00a0mix\u00a0sirve para, tras un an\u00e1lisis interno y externo del entorno empresarial, tomar las decisiones pertinentes para lograr posicionar la empresa. Esto puede llevarse a cabo a trav\u00e9s de diferentes estrategias, priorizando uno o varios aspectos\u00a0en base a estos cuatro pilares fundamentales de cada negocio.<\/p>\n<p style=\"text-align: justify;\">Existen:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Estrategias de producto<\/strong>:<\/li>\n<li>A\u00f1adir mejoras al producto o servicio.<\/li>\n<li>Ofrecer nuevas funcionalidades al producto, darle otro enfoque al mismo.<\/li>\n<li>Ampliar la l\u00ednea de productos ofreciendo complementarios.<\/li>\n<li>Cambiar la imagen del producto para hacerlo m\u00e1s atractivo.<\/li>\n<li><strong>Estrategias de precio<\/strong>:<\/li>\n<li>Aplicar rebajas, c\u00f3digos promocionales o, simplemente, una reducci\u00f3n en el precio final del producto o servicio.<\/li>\n<li>Lanzar al mercado un nuevo producto a un precio inferior, para lograr una r\u00e1pida penetraci\u00f3n en el mercado y dar a conocer la marca.<\/li>\n<li>Establecer los precios ligeramente por debajo de la competencia para hacer m\u00e1s atractivo el producto o servicio.<\/li>\n<li><strong>Estrategias de distribuci\u00f3n<\/strong>:<\/li>\n<li>Ofrecer mejorados servicios de atenci\u00f3n al cliente: atenci\u00f3n personalizada e inmediata, buena pol\u00edtica de devoluciones, servicio\u00a0post-venta&#8230;<\/li>\n<li>Facilitar el env\u00edo de los productos a trav\u00e9s de alianzas empresariales con las empresas de reparto: ofrecer env\u00edo gratuito, a todas las comunidades, a todos los pa\u00edses\u2026<\/li>\n<li>Establecer una estrategia de distribuci\u00f3n intensiva: ubicar los productos en el m\u00e1ximo n\u00famero posible de puntos de ventas.<\/li>\n<li>Llevar a cabo una estrategia de distribuci\u00f3n selectiva: ubicar los productos exclusivamente en puntos de venta adecuados al tipo de producto.<\/li>\n<li>Distribuci\u00f3n exclusiva: un \u00fanico punto de venta, por ejemplo, la p\u00e1gina web oficial.<\/li>\n<li><strong>Estrategias de promoci\u00f3n<\/strong>:<a href=\"https:\/\/www.emagister.com\/grupo-femxa-cursos-81586-centrodetalles.htm\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-83112 size-full\" src=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2019\/03\/imagea3e0df.png\" alt=\"\" width=\"190\" height=\"49\" srcset=\"https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2019\/03\/imagea3e0df.png 190w, https:\/\/www.emagister.com\/blog\/wp-content\/uploads\/2019\/03\/imagea3e0df-80x21.png 80w\" sizes=\"auto, (max-width: 190px) 100vw, 190px\" \/><\/a><\/li>\n<li>Publicidad tradicional<\/li>\n<li>Publicidad online.<\/li>\n<li>Eventos corporativos que den a conocer el negocio y el producto o servicio<\/li>\n<li>Campa\u00f1a de imagen de marca<\/li>\n<li>Patrocinios<\/li>\n<li>Participaci\u00f3n en ferias del sector<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Para llevar a cabo cualquiera de estas estrategias de marketing\u00a0mix, es indispensable contar con\u00a0formaci\u00f3n en la materia,\u00a0ya que una estrategia mal aplicada podr\u00eda tener consecuencias muy negativas sobre la imagen de la marca de la empresa. \u00a1F\u00f3rmate en el marketing\u00a0mix\u00a0y despunta tus ventas!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing\u00a0Mix\u00a0es un proceso de an\u00e1lisis y toma de decisiones previo a la elaboraci\u00f3n de una estrategia de negocio.<\/p>\n","protected":false},"author":282,"featured_media":85491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[785],"tags":[2832,3265,4450,4451,10141,10365],"class_list":["post-85490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestros-clientes","tag-noticias-de-centros-de-formacion","tag-centros-de-formacion","tag-4450","tag-grupo-femxa","tag-noticiaselpais","tag-centros-formacion","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":{"mostrar_faldon":"-1","texto_faldon":"","link_faldon":"","link_texto_faldon":"","hreflang":[{"url":""}],"estilo_titulo":"","fecha":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPara qu\u00e9 sirve el Marketing Mix? 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