Communication design labs

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IED - Istituto Europeo di Design Spa
En Madrid
  • IED - Istituto Europeo di Design Spa

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Información importante

Tipología Curso
Lugar Madrid
Duración 11 Months
Inicio Febrero 2019
  • Curso
  • Madrid
  • Duración:
    11 Months
  • Inicio:
    Febrero 2019
Descripción introduces the Master of Communication Design Labs, in which you will learn how to: master linguistic resources and applications and lead interdisciplinary teams in communication projects.

The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master.
Career opportunities: Creative director. Account manager. Marketing director. Brand manager. Strategic director. Conceptual director.

Información importante
¿Esta formación es para mí?

Professionals and graduates in any of the disciplines of the world of commercial communication, from traditional to interactive advertising, public relations, marketing, graphic design and product design. This programme has been devised with a multidisciplinary and international approach, set in the border between design and production.

Instalaciones y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
Madrid, España
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Inicio Feb-2019
Madrid, España
Ver mapa

¿Qué aprendes en este curso?

Communication design
Team Training
Communication Training
Product Design


Course Programme:

The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Companies in all sectors are starting to need a different kind of creative director, a person who is able to coordinate and deal with several specialists in the same environment and manage the processes that drive creativity and business strategies. 

The Master of Communication Design Labs creates favourable conditions to achieve, over a year of learning and experience, the following objectives:

- Conceptualize, develop and communicate innovative ideas.
- Lead multidisciplinary teams.
- Build and communicate timeless concepts.
- Establish personal contacts with a range of professionals from the creative environment.
- “De-specialise” and unlearn to gain a broader view. 

The contents covered in the course are organized into modules:

- Foundation (critical historical analysis, methodology, sustainability, visual communication...)

- Specific (audiovisual language and production, anthropology, storytelling, copywriting, new communication strategies, briefing, advertising copywriting, branding, global trends, content marketing strategies, commercial communication projects…)

- Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)

-  Thesis / research project (concept, idea, development, production, prototyping, display...)

Project culture is the basis of the work dynamic and students learn by conceptualizing, developing, producing and communicating.

The course is methodologically developed on the basis of:

- Creative workshops
- Activities and workshops during international trips to institutions, firms and companies. Previous editions have included visits to such diverse destinations as San Francisco, Silicon Valley, China, Milan, London, Denmark, Portugal, Barcelona and Paris-Boisbuchet.
- Seminars and lectures
- Case Studies
- Conferences
- Activities and cultural events
- Tutorials for the development of specific projects
- Thesis research carried out throughout the master's program

Este curso está en español. Traducir al inglés