COMPETITIVE INTELLIGENCE (INTELIGENCIA COMPETITIVA)
Postgrado
Online
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Descripción
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Tipología
Postgrado
-
Metodología
Online
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Inicio
Fechas a elegir
METODOLOGÍA DEL CURSO.
Both the whole course documentation and the monitoring of the tutorials along with the final exam will be conducted in English. The level required is Advanced.
This web-based course will be implemented entirely via the Internet with a flexible, asynchronous schedule.
There will be weekly discussions and 3 written assignments. This course is designed to optimize discussion and community so that everyone can bootstrap on each other's knowledge, learning, and analytical abilities.
This course will centre upon regular readings and discussions of the readings, as well as discussions of assigned examples of CI.
Discussions of readings are staggered so that they occur during the week following the week the readings are assigned. This will give everyone a full week to engage with the readings and prepare to discuss them.
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
OBJETIVOS DEL CURSO.
At the end of this course, students should be able to:
Become conversant in competitive intelligence, strategic, and corporate/organization terms and concepts.
Develop more in-depth knowledge of and anticipate issues impacting organizational effectiveness and competitiveness.
Internalize a complete understanding of the issues surrounding competitive intelligence ethics.
Learn how to protect an organizations’ competitive and knowledge assets from internal and external threats.
Develop an awareness of issues and trends in the field of competitive intelligence, including research, analysis, and process management.
Know how to take advantage of opportunities for information professionals in the field of competitive intelligence.
Know the range of competitive intelligence tools & services; as well as how to evaluate, select, and use them effectively.
Manage key issues and challenges regarding KM for CI and support an organization in resolving them.
Identify and apply professional tools, news, and resources to gain awareness and build upon skills.
Elevate problem solving through targeted analysis.
Opiniones
Materias
- Inteligencia competitiva
- Liderazgo
- Habilidades personales
- Habilidades de liderazgo
- Habilidades sociales
- Habilidades de dirección empresarial
- Habilidades de dirección
- Gestión empresarial
- Finanzas
- Administración de empresas
Temario
The course consists of two Modules and the following 12 topics:
CI Introduction: CI history, purpose, & value.
Ethical & legal considerations.
Knowledge Management and Competitive Intelligence.
The Intelligence Process: purpose, functions, applications.
Understanding & defining intelligence needs.
Developing an implementation plan.
Roles of information & intelligence professionals: organizing the CI team.
Gathering internal information.
Gathering external information.
Analyzing the competition.
Analytical Models. Some Advanced Techniques.
Competitive Intelligence Softwares.
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Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
COMPETITIVE INTELLIGENCE (INTELIGENCIA COMPETITIVA)