Creating Google Adwords Campaign (Level 3)

Many companies advertise with pay per click ads. This Adwords Online course, focuses on the largest machine available: Google AdWords. On this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

The adwords Online Course, consists of the following five units:
Unit 1 – Understanding AdWords Lingo
Unit 2 – Creating an AdWords Strategy
Unit 3 – Creating a PPC Campaign
Unit 4 – Designing Your Ads Unit 5 – Looking at Success