Creative Direction for Fashion

In the Master's Course in Creative Direction for Fashion, three core areas are covered, including engineering in design, communication strategy planning, and the creation of a brand image that is appealing and effective. This is the culmination of a journey spanning design, communication, and merchandising. Taking this course will set you apart from the rest since you will experience first-hand how business entrepreneurship works in the fashion industry. Throughout the program, you will gain an understanding of a variety of business - related topics, while always working within a creative ecosystem that combines creativity with management skills. This course provides cross-cutting, multidisciplinary ideas and new perspectives on the fashion industry.

As a Creative Director in fashion must deal with visual, creative, and managerial tasks, a background in fashion design - or at least communication – is highly recommended. However, candidates from other creative sectors bordering on fashion will also be considered. The course has been designed to prepare students for careers in Creative or Fashion Director roles, as well as for those ready to pursue an entrepreneurial path. The skills and competencies acquired in this program may also be fundamental if students aim to occupy high-level positions, such as Chief Creative Officers, in the future.

The IED Master in in Creative Direction for Fashion is founded on a theoretical-cultural approach that integrates creative and managerial skills, providing students with both the professional and social competencies needed to make brands relevant and profitable. Students will hone in on their innate leadership skills, ensuring the ability to effectively communicate with a variety of stakeholders, influence decision making, and guide team members towards a common goal. The course’s final project will see students developing a professional project proposal for the launch of a personal brand or the restyling of an existing brand from the real market. This proposal represents a concrete strategy that integrates all the topics covered in the course into a new brand image on the market.