course-premium

Summer Course in Fashion Trends Investigation

4.8
2 opiniones
  • It's a good international school that provides good opportunities for students.
    |
  • Interesting and Applicable course content, amazing and highly experienced professors, creative environment and people In the most amazing city.
    |

Curso

En Barcelona

3.100 € IVA inc.

Más información

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.

900 49 49 40

Llamada gratuita. Lunes a Viernes de 9h a 20h.

¡Aprende sobre Fashion Trends Investigation!

  • Tipología

    Curso

  • Lugar

    Barcelona

  • Duración

    4 Semanas

  • Inicio

    Fechas a elegir

Curso sobre estilo y tendencias actuales en moda Language: English

The Summer Course in Fashion Trends Investigation from Coolhunting to Forecasting will give students a holistic knowledge of how to research trends that will inspire and inform using the best practices and study and applied tools. The teaching staff, which is made up of professionals with a variety of training and specializations, introduces the students to this compelling line of work by offering them the tools needed to investigate, analyse and predict future trends. Focusing on fashion trends, the students will explore Barcelona in classes and dynamic workshops while they carry out investigations on the street in this cultural epicentre.

Información importante

Documentos

  • 1819SUM_Fashion_Trends_Investigation_from_Cool_Forecast-2.pdf

Instalaciones y fechas

Ubicación

Inicio

Barcelona
Ver mapa
C/ Biada, 11, 08012 Barcelona, 08012

Inicio

Fechas a elegirMatrícula abierta

A tener en cuenta

The course objective is to give students a holistic understanding of trends investigation and the ability to inspire and inform with trends via the best practices and tools they learn during classes. Students finish the course with a strategy to enter into the field of trends investigation.

This module is directed towards people who want to confront and investigate the field of new trends. The course is also oriented to those, who for professional reasons, need to focus and specialize in order to confront a rapidly competitive and changing market sector. High-level English language skills are necessary and basic Spanish is helpful.

The application for all IED Barcelona courses is made directly with the Orientation and Admissions Department Advisors or through an online Admissions Platform. Your Advisor will give you the credentials to access the platform once you want to start the Admission Process.

Preguntas & Respuestas

Añade tu pregunta

Nuestros asesores y otros usuarios podrán responderte

¿Quién quieres que te responda?

Déjanos tus datos para recibir respuesta

Sólo publicaremos tu nombre y pregunta

Opiniones

4.8
  • It's a good international school that provides good opportunities for students.
    |
  • Interesting and Applicable course content, amazing and highly experienced professors, creative environment and people In the most amazing city.
    |
100%
4.8
excelente

Valoración del curso

Lo recomiendan

Valoración del Centro

Ex-alumno

5.0
02/02/2016
Lo mejor: It's a good international school that provides good opportunities for students.
A mejorar: N/A
¿Recomendarías este curso?:

Ex-alumno

4.5
02/02/2016
Lo mejor: Interesting and Applicable course content, amazing and highly experienced professors, creative environment and people In the most amazing city.
A mejorar: N/A
¿Recomendarías este curso?:
*Todas las opiniones recogidas por Emagister & iAgora han sido verificadas

Logros de este Centro

2017

Todos los cursos están actualizados

La valoración media es superior a 3,7

Más de 50 opiniones en los últimos 12 meses

Este centro lleva 5 años en Emagister.

Materias

  • Costura
  • Inglés
  • Marketing de moda
  • Coolhunting
  • Tendencias de moda
  • Investigación
  • Moda
  • Habilidades
  • Tendencias
  • Metodos
  • Fashion
  • Colores
  • Estilo
  • Trabajos
  • Vanguardia
  • Trends
  • Temporada
  • Curso de verano
  • Brief
  • Fashion industry

Temario

CULTURAL AREA

20th Century Icons of Cool

A two-part class that looks at the lasting influence of trends throughout the 20th century brought to us via celluloid. Students will be expected to document sightings of historic trends and note their influence on current social, cultural and design trends in this module. This classic accompanied by a trip to the Design Hub Barcelona’s Dressing the Body exhibit.

THEORY and PRACTICAL APPLICATION

Introduction to Trends Investigation

Overview of what trends investigation represents in today’s society and market. We discuss the terminologies and methodologies of trends and the tools needed to be a successful investigator.

A general overview of the micro, macro and megatrends that currently surround the area of fashion are discussed in this module.

Abstracting and Core concepts

This tutorial aims to assist students in verbalizing the trends they are researching with advanced vocabulary, concepts and terminologies that are used frequently in the design and trends industry. Taught both online with IED access to the WGSN network and in field research excursions.

Evidence walls, Cartograms and Trendboards

These classes form the basis of the core student project. A brief will be given; a wall of evidence will be gathered leading to a cartogram, a tool for outlining the most interesting emerging weak signals leading to a triangulation of findings. Visualization methods and theory will be taught and practiced and a final trendboard will be created highlighting the key colors, silhouettes, materials, related products and people that propel the trend forward.

Diffusion theory & Tastemaker research

How do trends spread, who are the people responsible for creating, manipulating and spreading trends? Tastemaker research, paired with on and off-line detection methods, creates a holistic picture allowing us to predict what is next on the horizon.

Desk based Research Methods

In these workshops, students will be lead through desk-based research methods key to conducting robust trends investigations. In-class exercises will teach new skills, as well as generate research that can be used in the students’ final projects.

Presentation skills

Skills for dynamic and confident verbal and visual presentations are learned and practiced.

ANALYSIS

Pattern Recognition and Forming Robust Trend Insights

Clients of trends specialists expect their statements on current and future trends to hold true. How do trends specialists stand behind their recommendations? Through a series of lectures and hands-on activities with trend agencies, key methodologies will be examined that will add validity and confidence to work done in-class, as well as in the professional environment.

Anatomy of a trend report and referencing

An analysis of the key components of any trend report, including content, presentation strategy, images and/or video, and referencing. A variety of presentation strategies will be examined, emphasizing both the expectations for the course project and expectations of the professional trends specialist.

INVESTIGATION TECHNIQUES

Field Research: Trend hunting tours

Students are guided through the city and daily tasks and challenges aimed at honing their intuition while conducting field research and learning how to report their findings.

  • Field Research and Evidence Gathering: Gracia, El Raval, El Gótico
  • Tastemakers tour: El Born
  • Atelier Tours: Gracia/Eixample
  • In store abstracting for microtrends Eixample

Design research excursions and workshops

  • Design Hub visits:
  • Dressing the Body, Materfad: center for investigation of Advanced Materials,
  • Resource center: trend forecasting research materials, the latest design publications observation and note taking.
  • IACC Fab Lab and center for advanced textile and fashion development

In addition to providing core classes we rely upon our nexus of global future thinkers to share their expertise with informative and inspirational sessions whose topics may include:

  • The Power of Creativity: Youth Trends and Internet Age Media
  • Social Subcultures and Future Scenarios
  • Social Media, Street Fashion and Coolhunting
  • The Future of Fashion related to Technology and Sustainability
  • Design Thinking and User Research
  • Consumer Research and Building a Trends Canvas
  • Fashion Communication and Branding Trends
  • Fast vs Responsible Fashion Trends
  • New Luxury Trends
  • Colour Forecasting

PROJECT WORK

All lectures have practical applications and will be incorporated into the final project or an in-module investigation or mini-project/presentation.

Briefing of the project

The course includes both “indoor” and “outdoor” work. The Outdoor portion consists of the students observing and gathering information on specific trends and how they affect society as seen around Barcelona, in stores, cafes, clubs and more.

Indoor work consists of media investigation, analyzing information gathered, brainstorming and presenting the trends in visual and written form.

Students will keep a visual and written diary individually.

For the final projects students will receive a brief and work in groups to complete it. Each group will be expected to gather, filter and present information in multimedia formats at the end of the course. During the course student’s work will be discussed and analyzed continually, tutoring and workshops will assist students in learning the tools and methods needed to complete the briefing.

Más información

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.

900 49 49 40

Llamada gratuita. Lunes a Viernes de 9h a 20h.

Summer Course in Fashion Trends Investigation

3.100 € IVA inc.