Fashion Brand Management

Our Fashion Brand Management Master's Program offers students the opportunity to learn how to sell a product or service using brand appeal and a combination of customer experience and market psychology. It is true that an understanding of brand concepts will be your source of learning and your route to developing effective business strategies designed to maximize the efficiency of business processes and operations. You will gain fresh and vertical insights into fashion branding by experiencing a professional approach to brand identity as a key lever.

Considering the wide range of cultural, managerial, and visual aspects of branding, this Master is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator. The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles. The skills and competencies acquired in this program may also be fundamental if students wish to develop their career in the field of Brand Strategy and Consulting.

The IED Master in Fashion Brand Management is founded on a design and project-oriented approach that balances theoretical study with practical applications, touching on a variety of aspects from the Sociology of Imaginary to Fashion Operations. Students will undergo a marketing strategy simulation and learn how to devise and present an effective communication proposal. Teamwork will complete individual study as the master aims to prepare students for working in structured companies that operate in a global context. The course’s final project will see students recreate the relationship between a client and a consulting firm, developing a professional brand strategy that will effectively maximize a brand’s current performance.