IED - Istituto Europeo di Design Spa

Fashion business

IED - Istituto Europeo di Design Spa
En Firenze (Italia)
  • IED - Istituto Europeo di Design Spa

Precio a consultar
CURSO PREMIUM

Información importante

Tipología Curso
Lugar Firenze (Italia)
Duración 11 Months
Inicio Febrero 2019
  • Curso
  • Firenze (Italia)
  • Duración:
    11 Months
  • Inicio:
    Febrero 2019
Descripción

Emagister adds to its catalog the Master in Fashion Business, which aims to prepare professionals who integrate new technologies to fashion communication.


Cradle of fashion thanks to Pitti events, Florence is worldwide recognised as the center of Italian fashion industry and its production process as a whole, from the raw material to the displayed object of fashion. The course integrates advanced technologies, traditional techniques and crafts in favor of innovative products and communication services.


Moreover, Sara Maino (Vogue Italia Senior Editor) is the scientific coordinator of the school.

Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.


If you want to enjoy all the benefits of the course, contact with us through our website so we can provide you with the most relevant information.

Información importante
¿Esta formación es para mí?

Target - The Master in Fashion Business welcomes graduates from universities and academies in the fields of Fashion, Communication and Marketing, as well as young professionals with relevant experience in the field.

Instalaciones (1) y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
Feb-2019
Firenze
Firenze, Italia
Ver mapa
Inicio Feb-2019
Ubicación
Firenze
Firenze, Italia
Ver mapa

¿Qué aprendes en este curso?

Office IT
Public Relations
Marketing
Fashion Photography
Fashion Marketing
Advertising
Public
Project
Industry
Ms Office
Trade
Communication Training
Media
Production
New Media
Press

Temario

Course Programme:

  • Cultural area
    • Fashion History
    • Fashion Semiotics
    • Italian Fashion
    • Italian Fashion System
    • Visual Communication
    • Fashion History

      A synthesis of fashion through recent times to analyze how it is culturally percieved and promoted world wide.

    • Fashion Semiotics

      The study of signs and their identification, meaning and classification. The semiotic concepts applied to fashion as a particularly relevant field for the use of symbols in advertisement, runways, events and every type of communication.

    • Italian Fashion

      The study of the specifics that led to the “Made in Italy” phenomenon and how to overcome its current and future challenges.

    • Italian Fashion System

      An overview of the main historical evolutions and processes that created the current Italian fashion system

    • Visual Communication

      An historical and critical analysis of the most important modern and contemporary artistic and fashion movements, in relation to the development of society and of culture and their application in communication strategies.

  • Focusing area
    • Branding
    • Fashion Communication
    • Event Management
    • Fashion Marketing
    • Fashion Photography
    • Fashion Writing and Press Office
    • Public Relations
    • Production Processes
    • Visual Merchandising
    • Branding

      The identification of a company’s identity, image and values as a foundation for its effective communication, success and growth / The promotion of a product or service through its image, logo or graphics.

    • Fashion Communication

      The communication chain and its applications to fashion Events of all types: from launching parties to runways, from select events to product communication, company blogs and customer care. Focus on Professional Presentations: Public speaking and portfolio creation to always manage company presentations, interviews and emphasize your skills correctly.

    • Event Management

      The creation of an event for a company through brand identity, project management and strategic communication skills previously acquired, including the necessary elements to create a successful event: from tailoring the project to selecting locations, logistics, permits, catering and invitations.

    • Fashion Marketing

      Starting from the basics of marketing in both theoretical and technical terms, the module deals with theories and strategies of commercial contexts, also covering the marketing mix and the role of businesses management in the establishment of a fashion brand.

    • Fashion Photography

      An excursus into Fashion photography that concludes with a photo-shooting session aimed at applying the Photography and Visual Language knowledge as well as creating visual material to integrate in personal portfolios.

    • Fashion Writing and Press Office

      The study of the written word applied to fashion: types of editorials, articles, press releases / The key role of the press office as a major player of the fashion world.

    • Public Relations

      In depth analysis of the role and significance of the related professional figure. Defining the PR’s responsibilities and aptitudes and their evolving importance in a fashion event and new media context.

    • Production Processes

      Analysis of the production processes of companies (vertical, integrated, horizontal and artisianal) and the role of  strategic planning, management and innovation possible for the current technological level.

    • Visual Merchandising

      The methods, practices and operations used to promote and sustain the commercial activity, particularly at the point of sale. The variety of merchandise available for sale and the techniques for visual display in such a way that it stimulates the customers’ interest.

       

  • Project area
    • Advertising Strategies
    • Graphic Tools
    • Professional Presentations
    • Trade Fairs and Show Management
    • Trend Forecasting
    • Viral and Digital Strategies
    • Advertising Strategies

      Introduction to business communication topics and strategies: communicating, informing, promoting.

    • Graphic Tools

      The study graphic design with programs such as Photoshop, Illustrator, InDesign and Keynote (Power Point) to enable students to make outstanding presentations, magazines, web graphics and documents to ensure that their ideas are adopted inside the fashion industry

    • Professional Presentations

      The study of public speaking to communicate effectively to a client. Includes the presentation of concepts, elevator speeches, portfolios aimed at creating a great impression.

    • Trade Fairs and Show Management

      A specific study of the main fashion trade fairs and shows and their role, management and successful outcome.

    • Trend Forecasting

      The study of trends and their origins and predictions; based on cultural and economic factors, participants study the colors, materials and styles that are upcoming and relevant to the renewal of fashion.

    • Viral and Digital Strategies

      The extensive use of new media for fashion strategies applied to event promotion, fashion networks and renewal of customer base.

Información adicional


Get an insight: find out more about Master's activities
Methodology and structure - The primary objective is the development of creative and communicative skills through a critical, analytical and transversal approach to the Fashion System.
The course includes the study and analysis of cultural, historical and socio-economic elements that define the world of contemporary fashion. The program’s structure provides students with opportunities to work for Italian fashion brands on real cases, and to deepen, along with designers and professionals in the contemporary fashion system, the knowledge of the entire process of communication industry. The course pays particular attention to integrated strategies involved in the use of new media and social media.

Students critically examine teamwork methodology and the topics of design and management. The theme of fashion is examined in all its forms: history, communication, marketing, semiotics, visual communication.

The study of fashion events and their communication through press office is particularly important: the course examines exhibitions, fashion shows, showroom events and others focusing on the roles and interactions of all the professionals involved, such as PR, stylists and photographers. The acquired skills include the organization of events and their effective communication through a strategic approach and detailed critical analysis.
The course also deals with the Italian design system from different pespectives: from the visual merchandising to production processes, from business plan to the professional presentation of the product/event to the customer.

The Final Project offers participants the opportunity to develop and present their own project at the international exhibition Pitti in Florence.
Este curso está en español. Traducir al inglés