International Distribution Channels Management
Curso
En Murcia
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Únicas Formacion Sl
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Ceolevel
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Cerem Global Business School.
Diploma de Especialización Online950 € -
ESNECA BUSINESS SCHOOL
Master Online595 € 2.380 € -
Únicas Formacion Sl
Curso Online315 € 980 € -
Cerem Global Business School.
Diploma de Especialización Online950 € -
MARE NOSTRUM BUSINESS SCHOOL
Master Online890 € 3.560 €
Descripción
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Tipología
Curso
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Lugar
Murcia
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Inicio
Fechas a elegir
The main objectives of the course are to:
Inform the student regarding both the complexities and benefits of distribution on a global scale;
Enable students to analyze international channels of distribution for problems and opportunities to the marketing organization;
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
Goals and Student Profile
Goals
The main objectives of the course are to:
Inform the student regarding both the complexities and benefits of distribution on a global scale;
Enable students to analyze international channels of distribution for problems and opportunities to the marketing organization;
Understand key decision making criteria facing the global marketer;
Enable students to analyze the organizational options available to a firm when undertaking in...
Opiniones
Materias
- International Distribution Channels Management
- Need for channel service outputs
- Channel tasks and functions
- Strategic factors for channel choice
- Export distribution systems
- Financial criteria
- Product issues
- Control issues
- Distribution functions required
- Capability of channel member
Temario
INTRODUCTION TO INTERNATIONAL DISTRIBUTION CHANNELS
Need for channel service outputs
Channel tasks and functions
Problems and opportunities
STRUCTURE OF INTERNATIONAL DISTRIBUTION SYSTEMS
Strategic factors for channel choice
Alternative distribution institutions
Export distribution systems
FOREIGN, CROSS-NATIONAL, GLOBAL DISTRIBUTION SYSTEMS
DEVELOPING INTERNATIONAL DISTRIBUTION STRATEGY
Channel design issues
Channel alignment and leadership
MANAGING THE DISTRIBUTION SYSTEMS
Motivating channel participants
Controlling channel participants
FACTORS INFLUENCING THE SELECTION OF CHANNEL MEMBERS
Financial criteria
Product issues
Control issues
Distribution-based alliances
PROCESS MODEL OF EVOLUTION OF INTERNATIONAL DISTRIBUTION SYSTEMS
Role of objectives
Distribution functions required
Capability of channel member
Distribution channel structure in country
Mostrar menos¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
International Distribution Channels Management
-
Únicas Formacion Sl
Ciclo superior de formación profesional A distancia849 € 1.898 € -
Ceolevel
Curso Online540 € IVA exento -
Cerem Global Business School.
Diploma de Especialización Online950 € -
ESNECA BUSINESS SCHOOL
Master Online595 € 2.380 € -
Únicas Formacion Sl
Curso Online315 € 980 € -
Cerem Global Business School.
Diploma de Especialización Online950 € -
MARE NOSTRUM BUSINESS SCHOOL
Master Online890 € 3.560 €