International Marketing

Postgrado

En Madrid

520 € IVA inc.

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Descripción

  • Tipología

    Postgrado

  • Lugar

    Madrid

  • Horas lectivas

    30h

This course will be conducted entirely in English

Making a company competitive in the international market requires a thorough understanding of the mechanisms related to creating and implementing appropriate marketing plans and strategies. This course will concentrate on the problems associated with conducting business in a foreign market; beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
How should a company, large or small, approach an export market? How significant are the cultural differences and how will these differences affect the selection of a marketing strategy? What is the influence of physical, competitive, economic, political and legal foreign environments and how should one study them? Finally, this course covers the integration of the societal dimensions of diversity, environmental concerns, ethics, and economic transformation.
As an advanced level marketing course, this course builds on principles of marketing that will be studied throughout the entire program.

Información importante

Bonificable: Curso bonificable para empresas
Si eres trabajador en activo, este curso te puede salir gratis a través de tu empresa.

Instalaciones y fechas

Ubicación

Inicio

Madrid
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C/ Pedro Salinas 11, 28043

Inicio

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A tener en cuenta

Upon completion of this course, students will be able to: • Understand the nature of international business and the environment an international business person works in. • Discuss the worldwide aspects of each business function. • Examine important international organizations and the international monetary system. • Explain the uncontrollable forces that make up the foreign environments and illustrate their effect on business practices. • Appreciate Export/Import, Marketing, Operations, Human Resource & Strategic Planning applied in the International Business Environment. • Describe the trends and new directions of worldwide companies.

 International and domestic Import-Export and International Directors, Managers, as well as Marketing and Operations Directors  International Business Directors and Area Managers  International Sales Department personnel  Any person that might be interested in pursuing an international career looking for a good level of understanding on how to do business in other countries and markets.

Título Propio de la Cámara de Comercio, Industria y Servicios de Madrid

This course will be conducted entirely in English

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Materias

  • Comunicación
  • Marketing
  • Economía
  • Mercado
  • International Marketing
  • Market
  • International Finance
  • International trade
  • Multinacional
  • International business management

Profesores

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Profesor con amplia experiencia

Temario

Part A: International Marketing: An IntroductionI. General Review of Principles of MarketingII. An introduction to multinational marketing: underlying forces and concepts

Part B: The Environment of International MarketsIII. The economic environment, social and cultural elements of the environmentIV. Regional market characteristics: legal dimensionV. The financial framework

Part C: Assessing International Market OpportunitiesVI. Marketing information systemsVII. Information analysis

Part D: Developing International Marketing StrategiesVIII. Strategy alternatives for entry and expansionIX. Product decisionX. International pricing decisionXI. Channel decisionXII. Communication decisionXIII. Global Marketing – The Digital Revolution

Part E: Managing our Way to a Better Future for AllXIV. Exporting and importingXV. Planning, organizing and controlling the multinational programXVI. Strategic Elements of Competitive Advantage

Part F: Supplementary Material – Cases

Información adicional

Parking gratuito

Más información

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti, y podrás financiar tu matrícula en cómodos plazos.

900 64 94 94

Llamada gratuita. Lunes a viernes de 9h a 20h.

International Marketing

520 € IVA inc.