Develop your business with pro marketing!

Marketing Your Business

Trendimi Limited
Precio Emagister

113 € 19 
*Precio Orientativo
Importe original en GBP:
£ 99  £ 17

Información importante

Tipología Curso
Metodología Online
Horas lectivas 50h
Duración 45 Days
Inicio Fechas a elegir
Campus online
Envío de materiales de aprendizaje
Servicio de consultas
  • Curso
  • Online
  • 50h
  • Duración:
    45 Days
  • Inicio:
    Fechas a elegir
  • Campus online
  • Envío de materiales de aprendizaje
  • Servicio de consultas

Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing to bring any service or product into the awareness of its target audience and show it so favourably it’s chosen over its competition.

Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. Throughout the course, we’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.

Información importante
¿Qué objetivos tiene esta formación?

On completion of the course you will be able to:
• Understand the needs and wants of your customers.
• Perform market research.
• Use different promotional channels.
• Create a marketing plan.
• Use techniques of low cost marketing.
• Develop the brand.
• Set up your website and create a good content.
• Use online marketing incl. social media as a channel to promote your business.
• Use Public Relations to your advantage.
• Design sales campaigns and manage press advertising.

Precio a usuarios Emagister:

Instalaciones y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
Fechas a elegir
Inicio Fechas a elegir

¿Qué aprendes en este curso?

Public Relations
Marketing Strategy
Social Media
Sales Training


Module 1 : Marketing
What is marketing? 
Customers needs and wants 
Marketing research 
Market research: what to look at and where to find it 
Segmentation Positioning 
The 4 Ps – Product, Price, Place, Promotion 
Three more Ps – People, Process, Physical environment 
Product development 
Pricing strategy
Credit and payment terms 
Promotion channels 
How to distribute your products, B2B marketing 
After sales service – handling complaints and returns 

Module 2 : Your Marketing Plan 
Why have a marketing plan? 
Essential components for a marketing plan 
Sample marketing plan 

Module 3 : Low cost marketing techniques 
Business image 
Increase your visibility in your community 
Build a mailing list 
Business networking 

Module 4 : Developing your brand 
Brand identity 
Brand name and logo 
Building your brand personality 
Believe in your brand and your customers will too 

Module 5 : Your website 
Why do you need a website? 
Setting up a website 
Creating good content 
The copy 
Search engine optimisation, SEO 
Website analytics 
Benefits of blogging 

Module 6 : Social Media and Online Marketing
What is online marketing?
The power of social media 
Rules of engagement 
Prepare a social media marketing plan 
Manage your online presence 
How to be likeable on social media 
A picture is worth a thousand words 
Google + 
Email marketing 

Module 7 : Public Relations and Advertising 
Look for PR opportunities 
Writing an effective press release 
Radio/Press interview 
Generate newsworthy ideas 

Module 8 : Sales 
Sales campaigns 
Your sales pitch
Lead generation 
Pay per click advertising (PPC) and selling online
Este curso está en español. Traducir al inglés