Master's Degree in Digital Marketing

1. Integrate the digital marketing function
You will learn how to integrate digital marketing into the decision-making process of data-driven organizations to generate real business impact.

2. Lead digital marketing plans
You will be able to lead the marketing planning process, assess key digital marketing strategies, and execute tactics and actions based on both digital and business KPIs (ROI, payback, customer acquisition cost, etc.).

3. Develop digital projects
You will become a resilient leader, capable of performing under pressure and developing digital business projects using critical thinking.

4. Optimize time to market and media investment
You will optimize the time to market of your brands, products, or services by mastering the most effective and efficient paid media investments, aligned with your company’s digital strategy.

5. Develop strategic digital ecosystems
You will create efficient and profitable digital ecosystems in the medium and long term by optimizing strategic digital assets (websites, CRMs, digital apps, email & inbound marketing, and e-commerce & marketplaces).

6. Advanced management of the digital marketing funnel
You will master the digital marketing funnel to improve segmentation, market positioning, differentiation, and the strategic use of customer data.

This master’s degree is aimed at young professionals and recent graduates with a background or strong interest in marketing, communication, or digital business who want to thrive in an international and data-driven environment. The program equips them with the tools, mindset, and hands-on experience needed to become future leaders in digital marketing—capable of driving innovation, strategy, and growth in organizations navigating constant digital transformation.

You need a university degree or to demonstrate extensive experience in the field. We recommend requesting more information so that your profile can be thoroughly reviewed and the program that best suits your interests can be suggested.

Upon successful completion of the program, you will be awarded the Master’s Degree in Continuous Education in Digital Marketing, issued by ESIC University.

In recent years, the digitization of critical processes in companies has accelerated in order to become more competitive, and in some cases, profound digital transformations affecting business models are being driven.

1. Internationalization
After the pandemic, business processes have been redesigned to deliver an excellent and omnichannel customer experience. This requires agile, data-driven decisions—the true value of this transformation.

2. Technology
New technologies are creating unprecedented competitive advantages, requiring talent with strong digital marketing skills. New roles are emerging, profiles are becoming more specialized, and processes more complex, demanding a global vision.

3. Skills
Many vacancies remain unfilled due to a lack of suitable profiles. Digital companies are growing fast and operating globally. This master's program addresses the urgent demand for international talent in digital marketing.

Once your request is received, an academic advisor will contact you in order to solve any doubts you might have.

- Digital Communication Coordinator
- Digital Strategy Analyst
- E-commerce Coordinator
- Social media Manager
- Performance Marketing Executive
- Growth Marketing Specialist
- Digital Marketing Specialist

ESIC has financing agreements with certain banks with preferential conditions for students enrolled in any of its programs, as long as you have a bank account in Spain. The specific rules and conditions of each of these agreements can be found in the Secretary's Office.