Master in Fashion Management
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- Being every student from a different background is impossible that all of us meet the level of general knowledge of the students. Maybe is better to have some preparation before the master, overall in the business side as is a management master. I think the master should start before, maybe at the beginning of January, in order to have more time to read calmly all the material the teacher gave us and do calmly the projects. The number of projects to deliver sometimes was too much. Anyway, my expectations were fulfilled, my knowledge about the fashion industry has increased a lot and I have gone deeper in the business side.
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Good environment to study and good teachers.
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La escuela en sí es muy recomendable para entornos creativos. Depende de lo que este buscando y sobre todo el background que tiene. Si ya tiene un background de Marketing y Comunicación no lo recomendaría ya que parte del Máster repasa todos esos conceptos.
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Master
En Barcelona
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Descripción
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Tipología
Master
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Lugar
Barcelona
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Duración
11 Meses
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Inicio
Enero
Language: English
Would you like to work in the fashion industry? Are you interested in the fashion world?
The Master in Fashion Management aims to train professionals capable to manage innovation into the fashion market, integrating project management, strategic planning and adding value into the business environment.
Fashion is part of our society. The act of “getting dressed” is part of our culture, covering functional needs of human beings and, more important, satisfying the necessity of communication. People from ancient times had always covered the body, both for determining the sense of belonging, and to differentiate from peers. Just considering that nowadays one of the first things done with new-borns in occidental society is dressing them, we can understand the importance of garment.
The fashion phenomenon involves multiple complexities: we are no longer talking about a product; we are facing a complex system of interrelated disciplines that gives consumers a comprehensive experience where the garment is just a part of it. The product is surrounded by an entire world to be managed to ensure that the final target receives the right message and satisfies its expectations. The communication received simultaneously by different media channels should be coherent with the style of stores and their location, the packaging, the service offered by the staff, the quality and style of the product, and the price paid for it.
Fashion business is becoming more complex, and fashion managers should be prepared for taking decisions in the context of an unstable market. The role of a professional capable to interpret target needs, and transform them into opportunities, integrating product, distribution, branding, marketing, communication and service.
If you are interested and you want to attend the course, contact us, we can give you all the information you need and answer your questions.
Información importante
Documentos
- 1718RSP_Fashion_Management-2 (2).pdf
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
The yearlong intensive programme aims to provide students with the necessary theoretical and practical knowledge and tools and experience to become Fashion Management professionals. - Enable Fashion Design, Marketing, Product and Business Management professionals to overcome disciplinary boundaries in order to grow into key drivers of organizational success. - Develop students’ understanding of the complete ecosystem behind fashion business, to make them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills. - Help Fashion designers, communicators, managers & marketing professionals interested in Fashion, become Fashion managers, Fashion managers become fashion leaders, and Fashion leaders become organization leaders of the future. - Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities. - Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer. - Provide students with Fashion and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain, within the corporate environment or as independent professionals, who can adapt perfectly into the business environment through a deeper understanding of its reality and culture. - Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges. - Expand the students’ roles and capabilities in working with innovation teams. - ...
The master recognizes and welcomes students from a range of backgrounds: graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution; or professionals in the eld of business management, the retail or fashion industry in general, and theoretical elds, interested in implementing and leading innovative projects in the context of the fashion market. IED Barcelona structures the programme in a exible way to attract students with different specialties and with various backgrounds. This creates a multidisciplinary environment for the students during the course, to development of a complete vision through fashion management.
To enter the validation process, all candidates should submit the following documentation: 2 years of professional experience after the completion of university studies; Motivation Letter in English and CV in English specifying languages level and computer skills and Intermediate level of English, corresponding to a paper TOEFL 550 or IELTS 6,5. In case you don’t have any qualification, it will be necessary to assess your level through an in-person or Skype interview
Opiniones
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- Being every student from a different background is impossible that all of us meet the level of general knowledge of the students. Maybe is better to have some preparation before the master, overall in the business side as is a management master. I think the master should start before, maybe at the beginning of January, in order to have more time to read calmly all the material the teacher gave us and do calmly the projects. The number of projects to deliver sometimes was too much. Anyway, my expectations were fulfilled, my knowledge about the fashion industry has increased a lot and I have gone deeper in the business side.
← | →
-
Good environment to study and good teachers.
← | →
-
La escuela en sí es muy recomendable para entornos creativos. Depende de lo que este buscando y sobre todo el background que tiene. Si ya tiene un background de Marketing y Comunicación no lo recomendaría ya que parte del Máster repasa todos esos conceptos.
← | →
Valoración del curso
Lo recomiendan
Valoración del Centro
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FRANCESCA CARNEVALE
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Todos los cursos están actualizados
La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 4 años en Emagister.
Materias
- Branding
- Dirección de la producción
- E-business
- Merchandising
- Producción
- Proyectos europeos
- Comunicación en la empresa
- Comunicación de moda
- Visual merchandising
- Management
- Marketing de moda
- Comunicación visual
- Merchandising de moda
- Moda creativa
- Producción de moda
- Retail
- Gestión de producto
- Estrategias de mercado
- Distribución de productos
- Gestión de equipos creativos
- Producción de productos
- Trend Research
- Proyecto de Tesis
- Management Empresarial
- Branding
- Branding
- Management Empresarial
- Management Empresarial
Temario
Bussiness
- FINANCIAL MANAGEMENT
- MARKETING STRATEGIES
- TIME MANAGEMENT
- EMERGING MARKETS & INTERNATIONAL MARKETING
- INTERNATIONAL COMMUNICATION CODES: CHINA COMMUNICATION CODES
- RUSSIA COMMUNICATION CODES
- PEOPLE MANAGEMENT
Fashion Expertise
- COMMERCIAL DISTRIBUTION & SUPPLY CHAIN
- BRANDING MANAGEMENT
- COMMUNICATION STRATEGIES
- LUXURY FASHION SYSTEM
- RESEARCH FOR DECISIONS
- SEMIOTICS
- TRENDS & FORECAST STRATEGY
- FAST FASHION SYSTEM
- ART DIRECTION
- VISUAL MERCHANDISING
- PRODUCT MANAGEMENT
- FASHION MARKETING ON LINE & E-COMMERCE
- SALES TECHNIQUES
- RETAIL EXPERIENCE
- BUYING & FORECAST
Personal Skills
- CREATIVE PERSONAL BRANDING
- DESIGN THINKING
- PROJECT MANAGEMEN
- PUBLIC SPEAKING
- CAREER PATH & PORTFOLIO
- INTELLECTUAL PROPERTY & LICENSING
Información adicional
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Master in Fashion Management
