Master in Digital Marketing & E-commerce_English

The Master in Digital Marketing & E-commerce at EAE Business School Madrid provides marketing, sales and operations professionals with the necessary knowledge and skills to integrate new channels, media and approaches into a company's commercial and customer relationship strategy Whether you are a traditional business looking to take advantage of more effective marketing channels or an exclusively online business, the master addresses all the strategic and operational aspects of marketing and commerce in digital environments. This program has a highly practical focus and is designed to prepare students for the professional field. Why choose the Master in Digital Marketing & E-commerce at EAE Madrid? Digital tools: You will acquire specific skills in CRM, Inbound Marketing, advertising on social networks, email marketing, e-commerce creation, mobile application development, affiliate marketing and programmatic advertising. Certifications: The master prepares you to obtain the Google Ads and Google Analytics certifications, issued by Google. New trends: Topics such as models based on Artificial Intelligence and Machine Learning, Metaverses, immersive technologies (virtual reality, augmented reality, mixed reality), collaborative economy, marketing automation and Blockchain are explored. Prestigious alliances: EAE Business School Madrid is associated with the main marketing entities in Spain, such as the Spanish Marketing Association (AME) and the Spanish Association of Digital Economy (ADIGITAL).