MBA in Digital Communication
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Lo que más destaco de la institución es el profesionalismo con el cual se manejan los profesores, desde el personal al brindar asesoramiento, los tutores con atención personalizada, eficaz y de inmediato. Muy recomendable cada uno de sus cursos. Gracias.
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The university has different campuses in Geneva, Munich, Montreux and Barcelona. I’m gonna talk about only bcn’s one as I haven’t been studied at others. Here you meet students from all over the world, but the vast majority is from Russia, Kazakhstan, Ukraine, so 60% of university are Russian speakers. Nice teachers with great working experience in international companies. However, I would say there is a gap between the cost of the studying and the level of the organization of the university itself in terms of administrative, technical issues, such as wifi, disorganization with building timetables, recovering of cancelled classes, etc.
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Although I needed to discipline myself not to abuse of Barcelona’s amazing nightlife, I was incredibly happy of my University years at EU. I now work for a multinational company in marketing and still keep contact with other alumni for business and pleasure.
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MBA
En Barcelona, Genève (Suiza) y München (Alemania)
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¡Especialízate en Comunicación y Relaciones Públicas!
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Tipología
MBA
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Idiomas
Inglés
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Lugar
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Horas lectivas
500h
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Duración
1 Año
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Inicio
07/10/2024
otras fechas
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with creative thinking skills and the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.
Información importante
Para realizar esta formación debes tener uno de estos niveles de estudios: Grado, Licenciatura, Diplomatura..., Máster, Posgrado, Doctorado o en último curso
Instalaciones y fechas
Ubicación
Inicio
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A tener en cuenta
The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.
1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above. Students with less than two years of work experience may apply for the state-recognized MSc in International Business Management also from London Metropolitan University.
A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
While completing your MBA program, you will have the opportunity to earn a second distinct qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA on our Barcelona/Geneva/Digital campus.
Opiniones
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Lo que más destaco de la institución es el profesionalismo con el cual se manejan los profesores, desde el personal al brindar asesoramiento, los tutores con atención personalizada, eficaz y de inmediato. Muy recomendable cada uno de sus cursos. Gracias.
← | →
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The university has different campuses in Geneva, Munich, Montreux and Barcelona. I’m gonna talk about only bcn’s one as I haven’t been studied at others. Here you meet students from all over the world, but the vast majority is from Russia, Kazakhstan, Ukraine, so 60% of university are Russian speakers. Nice teachers with great working experience in international companies. However, I would say there is a gap between the cost of the studying and the level of the organization of the university itself in terms of administrative, technical issues, such as wifi, disorganization with building timetables, recovering of cancelled classes, etc.
← | →
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Although I needed to discipline myself not to abuse of Barcelona’s amazing nightlife, I was incredibly happy of my University years at EU. I now work for a multinational company in marketing and still keep contact with other alumni for business and pleasure.
← | →
Valoración del curso
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Todos los cursos están actualizados
La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 20 años en Emagister.
Materias
- Medios de comunicación
- Relaciones institucionales
- Negociación efectiva
- Negociación comercial
- Relaciones profesionales
- Relaciones públicas
- Communication and Public Relations
- Human Resources Management
- Strategic Management
- Management Information Systems
- Management Skills
- Quantitative business methods
- Managerial economics
Profesores
John Wetherell
Economics and Strategic Management Lecturer
John Wetherell has lectured in economics and strategic management at EU since 2003. He initially studied his BSc in Economics at the London School of Economics, during which he also spent time abroad, at the University of Paris, the Sorbonne. He later completed his master’s in international business at the University of Barcelona. Between 1995 and 2000, Wetherell had his own educational business before later collaborating with AP Consultancy. Wetherell has extensive experience in lecturing, and currently teaches at four Barcelona-based business schools.
Temario
- Management Skills.
- Organizational Behavior .
- Managerial Accounting.
- Marketing.
- Quantitative Business Methods.
- Negotiation (seminar).
- Business Law (seminar).
- Industrial Visits and Guest Lectures.
TERM II
- Finance.
- Human Resources Management.
- Global Economics.
- Strategic Management.
- Management Information Systems.
- Communication Skills (seminar).
- Job Career Planning (seminar).
- Industrial Visits and Guest Lectures.
TERM III
- Public Speaking & Public Communication.
- Public Relations.
- Organizational Communication.
- Mass Media Strategy, Planning & Media Law.
- Practical Applications in Public Relations.
MANAGEMENT RESEARCH METHODS & DISSERTATION
- Management Research Methods Module.
- Dissertation.
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MBA in Digital Communication