MBA – Especialidad en Empresas Turísticas en Madrid

TOURISM MANAGEMENT AREAS

MODULE 1 - COMPANY POLICY AND GENERAL MANAGEMENT.
MODULE 2 - STRATEGIES AND POLICIES OF MARKETING MANAGEMENT.
MODULE 3 - COMMERCIAL MANAGEMENT: ORGANIZATION OF COMMERCIAL NETWORKS.
MODULE 4 - GLOBALIZATION AND INTERNALIZATION OF MARKETS.
MODULE 5 - STRATEGIES AND POLICIES OF MARKETING MANAGEMENT.
MODULE 6 - FINANCIAL MANAGEMENT: MANAGEMENTS STRATEGY AND VALUE CREATION. COMPANY ASSESSMENTS: MERGERS, PROCUREMENT, JOINT-VENTURE.
MODULE 7 - LEGAL & TAX TREATMENT OF MANAGERIAL ACTIVITIES.
MODULE 8 - PRODUCTION MANAGEMENT, OPERATIONS, LOGISTIC, AND QUALITY CONTROL.
MODULE 9 - TECHNOLOGICAL INNOVATION IN BUSINESS.
MODULE 10 - BIG DATA.
MODULE 11 - MANAGEMENT SKILLS. LEADERSHIP AND MOTIVATION. MANAGEMENT TEAMS.
MODULE 12 - NEGOTIATION AND CONFLICT RESOLUTION.
MODULE 13 - MANAGERIAL ETHICS AND SOCIAL CORPORATE RESPONSABILITY.

SPECIALIZATION IN TOURISM AREA

MÓDULO 1 - ANÁLISIS DEL SECTOR TURÍSTICO NACIONAL E INTERNACIONAL. NUEVOS MODELOS.
MÓDULO 2 - TURISMO DE LUJO, DE CRUCEROS, GOLF, CONGRESOS, DE DESTINOS EMERGENTES, NATURALISTA…
MÓDULO 3 - TOUR OPERADORES.
MÓDULO 4 - GESTIÓN HOTELERA, RESTAURANTES, OCIO Y CULTURA.
MÓDULO 5 - GUEST EXPERIENCE MANAGEMENT.

MARKETING MANAGEMENT AREAS

MODULE 1 - MARKETING & BUSINESS INDUSTRIAL & SERVICES MARKETING.
MODULE 2 - RESEARCH & MARKETING SCIENCE: CONSUMER'S BEHAVIOR. NEUROMARKETING.
MODULE 3 - BRANDING: MANAGING THE BRAND VALUE. CRISIS RESOLUTION.
MODULE 4 - PRODUCTS STRATEGY AND BRAND POSITIONING: GLOBALIZATION AND DECISION MAKING.
MODULE 5 - GLOBAL MARKETING. NEW MARKET & EXPORT SUBSIDES.
MODULE 6 - STRATEGIC & OPERATIONAL MARKETING PLAN.
MODULE 7 - SUPPLY CHAING MANAGEMENT IN MARKETING.
MODULE 8 - SALES FORECAST. PRICE POLICY. PROFITS & CONTIBUTION MARGIN.
MODULE 9 - DIGITAL MARKETING. COMMUNICATION & RESOURCES.
MODULE 10 - E-COMMERCE.
MODULE 11 - TEAM MANAGEMENT: LEADERSHIP & EMPOWERMENT.
MODULE 12 - SALES FORCE MANAGEMENT. NEGOTIATION & KEY ACCOUNT ROLE.
MODULE 13 - BALANCED SCORECARD.

MBA FINAL WORK