MBA with Concentration in Digital Marketing

The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some strategies used in the field of neuromarketing. They will use the necessary practical tools to develop comprehensive digital marketing and communication strategies and tactics aimed to align organization's business and marketing objectives. We aim to prepare students for the future challenges of the digital era. After completing the Master, you will be capable to:

Create digital marketing plans and campaigns.
Analyze the different channels, as well as measure and evaluate their success
Design effective digital strategies to implement them in your business
Promote leadership skills

You will be able to link your thesis or final master's project to a real casuistry of your current company, which may have a direct impact on the applicability of your master.

Aside from this concentration, within the MBA, we also offer 4 different concentrations for you to choose the most suitable specialization for you among Accounting, Digital Marketing, Information Systems and Health care Management.

Our teaching model is designed on the basis of 3 fundamental pillars that promotes an excellent training, open to all, flexible and 100% online: based on an active learning experience that promotes critical thinking, teamwork, participates in vigorous brainstorming and uses a case study-oriented approach that leads to the idea of ​​learning by doing.

Be Limitless; Be Successful.