Quality Seal Emagister EMAGISTER CUM LAUDE
Quality Seal Emagister EMAGISTER CUM LAUDE

Media Relations

5.0 excellent 1 opinion
London Corporate Training
In London (Inglaterra)
  • London Corporate Training

*Guide price
Original amount in GBP:
£ 2.785

Important information

Typology Short course
Level Beginner
Location London (Inglaterra)
Duration 1 Week
Start 25/06/2018
other dates
  • Short course
  • Beginner
  • London (Inglaterra)
  • Duration:
    1 Week
  • Start:
    other dates

Course aims:

- To understand how media works and benefit from effective media relations
- To identify story types and how they should be ‘pitched’ to editors
- To gauge the importance of stories and how media will assess them
- To plan a successful press conference and give winning interviews
- To relate to and understand the importance of new and social media

Follow the link you have on emagister.co.uk and you will find all the information you need about this course without any obligation

Important information
Where and when
Starts Location
25 jun 2018
08 oct 2018
3 Shortlands, Hammersmith, London, W6 8DA, London, Inglaterra
See map
19 feb 2018
3 Shortlands, Hammersmith, London, W6 8DA, London, Inglaterra
See map
Starts 25 jun 2018
08 oct 2018
3 Shortlands, Hammersmith, London, W6 8DA, London, Inglaterra
See map
Starts 19 feb 2018
3 Shortlands, Hammersmith, London, W6 8DA, London, Inglaterra
See map


Course rating
Centre rating

Reviews on this course

Florence Maina
What I would highlight: The course was very interesting and I developed a new perspective on international relations. The trainer was very knowledgeable and it was a pleasure having him share his vast knowledge with us. The LCT admin team was fabulous.
What could be improved: Everything was OK
Course taken: Septiembre 2016
Would you recommend this centre?: yes

What you'll learn on the course

Public Relations
Media Relations
Social Media
Press Conferences
Techniques for New Media
Media Relations Managers

Course programme

How to Establish Successful Media Relations

  • Understanding the difference between media relations and public relations
  • Establishing, managing and maintaining relationships with target media Appreciating news values and analysing reporters stories
  • Who is who in the news structure; reporters, editors, desk journalists and others
  • Importance of maintaining lists and data on target journalists

Pitching Stories Successfully

  • Identifying reporters’ beats and understanding their importance
  • How to pitch your stories to key journalists
  • Recognising news deadlines and observing them
  • Planning, setting out and writing successful press releases
  • Understanding how and where reporters get their news material

Identifying the Importance of Stories

  • Deciding whether a story is for all media or specific news outlets
  • Gauging how important a story might be to media
  • Gaining a reputation as a dependable source of information for reporters
  • Following up your story with reporters
  • Developing and utilising ‘tip’ sheets

Press Conferences and Interviews

  • Planning, preparing, implementing and following up a press conference
  • The difference between a press briefing and press conference
  • Preparing for an interview and understanding the reason for it
  • Adopting television skills for before during and after an interview
  • Pitfalls and how to avoid no comment and off the record

Techniques for New Media

  • Media relations and the 24 hour news phenomenon
  • Media relations on line
  • Devising and managing web news conferences
  • Auditing and monitoring social media and utilising ‘citizen’ reporting Differences in approach to traditional and new media
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