EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
Business Consort - Digital & Social Media Academy

Online Advertising Masterclass (1 Day Classroom)

Business Consort - Digital & Social Media Academy
En London, Manchester (England)
  • Business Consort - Digital & Social Media Academy

624 
+ IVA
*Precio Orientativo
Importe original en GBP:
£ 549
CURSO PREMIUM

Información importante

Tipología Short course
Nivel Intermediate
Lugar En 2 sedes (England)
Horas lectivas 6h
Duración 1
Inicio Fechas a elegir
Descripción

This course covers search marketing through paid advertising: Google Adwords Advertising from search, remarketing, mobile, display to YouTube as well as other types of Online Advertising – Social Media and other online platforms to boost website traffic… it’s all here!

Información importante
¿Qué objetivos tiene esta formación?

Learn how to advertise effectively through Digital channels.

¿Esta formación es para mí?

For anyone who needs to learn how to advertise effectively through online platforms.

Instalaciones (2) y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
Fechas a elegir
London
150 Minories, EC3N 1LS, London, England
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Fechas a elegir
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
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Inicio Fechas a elegir
Ubicación
London
150 Minories, EC3N 1LS, London, England
Ver mapa
Inicio Fechas a elegir
Ubicación
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
Ver mapa

¿Qué aprendes en este curso?

Internet searching
Marketing
Search Engine Optimization
SEO
Online Advertising
Advertising
Online marketing and publicity
SEM
Audience
Positioning

Temario

This course will cover Search Engine & Online Advertising.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

There are 2 ways search marketing works for boosting traffic to your website and in this course we cover Online Advertising;

“organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website – The most common form of organic SEM is search engine optimisation (SEO) and “paid” SEM is “online Advertising” such as pay-per-click (PPC)

You will learn

Successful pay-per-click campaign characteristics

  • A logical, organised structure – made up of 5 elements
  • Comprehensive keyword research
  • Ongoing management and maintenance
  • The course will be broken down into the 10 steps for Managing Your Google Adwords Campaigns
  • Establishing Account Goals
  • Determine Audience
  • PPC Keyword Research
  • Set Budget & Bids
  • Structure Account
  • Writing Persuasive Ads
  • Design Amazing Landing Pages
  • Implement Conversion Tracking
  • Grow Remarketing Lists
  • Optimise & Test – Keep Improving Results!

We will also look at a variety of tools to help support & manage your campaigns;

  • Google Analytics
  • Google Trends
Este curso está en español. Traducir al inglés