Postgraduate in Fashion Product Management
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Postgrado
En Barcelona
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Tipología
Postgrado
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Lugar
Barcelona
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Duración
3 Meses
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Inicio
Enero
Language: English
Be part of the labor market with this program offered through Emagister, and format with the Postgraduate in Fashion Product Management taught by IED Barcelona Istituto Europeo di Design.
In this highly competitive context, the Postgraduate in Fashion Product Management fosters an understanding of product processes (efficient management and organisation), marketing strategies and communication, as well as inspiration mechanisms and the ability to develop trends from a creative and cultural perspective.
The program strikes a balance between the analytical side and the creative side and provides knowledge of each functional area with which the fashion product manager is expected to interact (retail, visual, artistic direction, communication) so as to encourage a 360° strategy.
Access this training by following the enrollment process and do not miss this opportunity given by Emagister.com
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
- Work with brand analysis tools to build the brand through the product.
- Emphasise the importance of cooperation between the design, marketing, sales and production teams to carry out the strategy that has been defined.
- Introduce the main types of suppliers, materials, outsourcing and logistics that surround a fashion product.
- Analyse trends and art direction in order to focus the collections from the creative, conceptual and stylistic point of view.
- Define the structure, breadth and depth of collections by analysing sales, the competition and trends in order to develop a collection with the optimum final value, time and costs.
- Analyse in depth the product range and its efficiency at the POS using the product managers’ work.
- Give a knowledge of consumer analysis, competition studies, team management, scheduling and project development that is based on the design thinking methodology.
- Understand the level of involvement of each of the players (design, product, marketing and communication) in the success of the collection.
- Fashion designers who wish to acquire a knowledge of collection coordination and product management.
- Product managers who wish to expand their knowledge of product development.
- Marketing professionals who wish to gain an in-depth knowledge of fashion products.
- Communications professionals who wish to gain an in-depth knowledge of products and product processes in order to make their campaigns more efficient.
- Professionals working in fashion companies who wish to gain an in-depth knowledge of everything relating to products and collections and their integration with other departments.
- Human resources personnel who wish to understand how all the departments related with a fashion product operate within an organisation.
The center will contact you once you send your information through the form.
Opiniones
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Los profesores tienen mucho conocimiento te guian en el proceso para que te desarrolles de manera artisitca.
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Valoración del curso
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Valoración del Centro
Owe Vera
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Todos los cursos están actualizados
La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 7 años en Emagister.
Materias
- Branding
- Historia de la moda
- Management
- Moda
- Visual
- Fashion
- Communication
- Estilo
- Lujo
- Product management
- Industria de la moda
- Códigos de vestimenta
- Competition
- Art direction
- Fashion Product Management
- Etail
- Products operate
- Taking into account positioning
- Brand values
- Optimise collections
Profesores
Anna Sabater
Coordinadora
www.istaboutproduct.com Licenciada en Ciencias Empresariales (UAB), DAF de Marketing (ESADE), Diseño de moda (IDEP), Diseño de tejidos (Central Saint Martins School of Art), Marketing Relacional (IESE) y Gestión de proyectos (IESE). Actualmente asesora a empresas textiles y de confección en el desarrollo de su estrategia de producto, así como en la estructuración de las colecciones, definición de estilo y desarrollo de marca a través del producto.
Temario
The presentation of the content will be divided into classes, modules and exercises that mimic the process and management of a professional fashion project. The course will therefore be organised into different types of classes: theoretical classes, case studies, workshops, talk by professionals, projects and final projects.
The classes, modules and exercises of the course emulate the management of a professional fashion project and the process involved. The course is organised in various sessions: classes on theory, experimentation-case studies, practical project development, workshops and the chance to talk to professionals working in the field.
To finish the postgraduate course you’ll develop your final project collaborating with a company in the sector, to implement your newfound know-how in a real market situation.
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Postgraduate in Fashion Product Management