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Master's Degree in Retail Space: Retail Design

ELISAVA Escuela Universitaria de Diseño e Ingeniería de Barcelona
ELISAVA Escuela Universitaria de Diseño e Ingeniería de Barcelona
4.0
2 opiniones
  • Todas las personas que imparten clase en este centro son profesionales en acteivo, que te permiten conocer de primera mano el mundillo y aportan consejos.
    |
  • El programa de este máster supone un desafío constante para alguien que todavía se está formando para acceder al mundo profesional. Todos los proyectos son grandes retos y te permiten aprender mucho más y crecer profesionalmente. Sin duda, es un máster completamente recomendable.
    |

Master

En Barcelona

11.450 € IVA exento

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Learn more about Retail Design!

  • Tipología

    Master

  • Idiomas

    Inglés

  • Lugar

    Barcelona

  • Horas lectivas

    400h

  • Duración

    1 Año

  • Inicio

    Septiembre
    otras fechas

  • Prácticas en empresa

¿Are you interested in retail? This master’s degree is designed for professionals who wish to acquire the essential knowledge to work on and design retail spaces. However, within retail there are many disciplines we will teach you to in which you can develop with the utmost professionalism. From small-scale to large-scale design, from boutiques to large multinational brands, we will explain what differences apply in each case.

All subjects will be dealt with in theory and practice. Importance is given to the analysis and study of trends and innovation in the market and society to get a close-up view of the elements in designing a retail space (space, communication, flow, exhibition, virtual aspects, sensory perceptions, etc.). Art and analysis are the basis of any project and the concept and projection of space. We make every effort so students come away with the highest standards and ability to work with the most demanding companies in the market. 

If you want to know more about this please contact us!.

Información importante

Para realizar esta formación debes tener uno de estos niveles de estudios: Grado, Licenciatura, Diplomatura..., Máster, Posgrado, Doctorado o en último curso

Instalaciones y fechas

Ubicación

Inicio

Barcelona
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La Rambla 30-32, 08002

Inicio

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A tener en cuenta

Analyse the role the retail sector plays in commercial strategy at all levels.
Explore retail types, their various functions, how to deal with demand for them, the role they play in economic and social activity, and the future challenges this sector faces.
Demonstrate and analyse the design process for the development of a retail space.
Identify and apply social and market studies, and learn how to interpret and work with this information to obtain an ideal design.
Create a complete project for the design of a major retail space with all the aspects that need to be taken into account to bring it to a good conclusion.

Aimed at:

Graduate in Design.
Graduate in Fine Arts.
Graduate in Communication.
Professional with proven experience in this field.

Master’s Degree in Retail Space: Retail Design. Awarded by UVic-UCC.

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Opiniones

4.0
  • Todas las personas que imparten clase en este centro son profesionales en acteivo, que te permiten conocer de primera mano el mundillo y aportan consejos.
    |
  • El programa de este máster supone un desafío constante para alguien que todavía se está formando para acceder al mundo profesional. Todos los proyectos son grandes retos y te permiten aprender mucho más y crecer profesionalmente. Sin duda, es un máster completamente recomendable.
    |
100%
4.4
fantástico

Valoración del curso

Lo recomiendan

Valoración del Centro

Sergi Moreso

4.0
28/09/2016
Lo mejor: Todas las personas que imparten clase en este centro son profesionales en acteivo, que te permiten conocer de primera mano el mundillo y aportan consejos.
A mejorar: Nada.
¿Recomendarías este curso?:

Nikolai Forero Fuentes

4.0
27/09/2016
Lo mejor: El programa de este máster supone un desafío constante para alguien que todavía se está formando para acceder al mundo profesional. Todos los proyectos son grandes retos y te permiten aprender mucho más y crecer profesionalmente. Sin duda, es un máster completamente recomendable.
A mejorar: Nada.
¿Recomendarías este curso?:
*Todas las opiniones recogidas por Emagister & iAgora han sido verificadas

Logros de este Centro

2016

Todos los cursos están actualizados

La valoración media es superior a 3,7

Más de 50 opiniones en los últimos 12 meses

Este centro lleva 22 años en Emagister.

Materias

  • Branding
  • E-commerce
  • Merchandising
  • Visual merchandising
  • Retail
  • Diseño de escaparates
  • Retail design
  • Retail space
  • Strategic branding
  • Market strategies
  • Showcase implementation
  • Eco-lighting
  • Visual communication

Profesores

Carmen Malvar

Carmen Malvar

Director

Cuenta con una Licenciatura en Interiores por la Escuela de arte ‘Maestro Mateo School of Art and Crafts’ en España y es Licenciada en Arquitectura con honores por el ‘Pratt Institute School of Architecture’. Fundadora y gerente de Atelier Malvar + Tusch .Llc en Nueva York, especializado en diseño y consultoría de marcas.

Marta Hardisson

Marta Hardisson

Directora del Máster en Retail Design

Temario

Postgraduate Diploma in Retail Design. Design and Space: Shopping
MODULE 1. GROUP CASE STUDY. STRATEGIC BRANDINGCourse introduction and presentation. A journey through the branding world in large spaces.
  • Case studies.
  • Practical group work: development of a branded product.
  • o Practical group work: background and steps for developing a product.
  • o Practical group work.
  • o Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.

MODULE 2. MARKET STRATEGIES AND PLANS / EXPANSION MODELS
  • Market strategies and plans.
  • o Basis and concepts that define the market.
  • o Market plans and strategies.
  • o Case studies: analysis of examples.
  • Market “scales”.
  • Trends and models.
  • Practical discussion session: future markets.
MODULE 3. CONCEPT DESIGN AND SHOWCASE IMPLEMENTATION / PROJECT WITH PARTNER COMPANY
  • Project presentation and development.
  • Project development and scheduled field trip (Essapunt visit).
  • Presentation of project ideas.
  • Project implementation in the real showcase.
MODULE 4. E-COMMERCE / COMMUNICATION TOOLS / VISUAL COMMUNICATION
  • Graphics and Impressions.
  • Communication tools.
  • o Visual communication.
  • Commerce.
  • o E-Commerce.
  • o Web Commerce.

MODULE 5. ECO-LIGHTING
  • Lighting.
  • Ecology in lighting.
  • Trends and models.
  • Tools for using eco-lighting.

MODULE 6. FINAL PROJECT
  • Design and concept: how to stand out using marketing strategies.
  • Layouts (circuits).
  • Window-dressing.
  • Visual Merchandising.
  • Lighting in shopping centres.
  • Graphic art and visual communication.
  • Construction materials and techniques.

Postgraduate Diploma in Retail Design. Design and Concept: The Brand
MODULE 1. INTRODUCTION TO MARKETING THEORY / RETAIL BRANDING
  • Marketing theory.
  • Display of case studies.
  • o Group work: case studies (market comparisons by country, age, etc.).
  • o Discussion: sharing case study results.

MODULE 2.THE CHALLENGE OF BRANDING / NEW TECHNOLOGIES
  • Introduction to the challenge of branding. A journey through the world of retail (introduction).
  • New technologies: the transformation of consumption.
  • The “tuning” phenomenon: customisation (the self factor). Discussion: association of elements and environments with consumer behaviour.
  • Group case study. Introduction to branding and its varieties.
  • Types and strategies.
  • Brand analysis.
  • o Discussion: the process for analysing branding strategies.

MODULE 3. RESEARCH PROJECT
  • Project presentation and development.
  • Work in research groups.
  • New trends and eco-design.
  • Project presentation and group discussion.
MODULE 4.GRAPHIC ART / BRAND IDENTITY AND IMAGERY
  • Design as strategy.
  • Analysis of the search process for retail iconography.
  • Values and trends.
  • Case studies.

MODULE 5. FIELD TRIPS
MODULE 6. VISUAL - WINDOW-DRESSING
  • Visual merchandising / product display / Fixtures & Flow.
  • The principles of visual merchandising.
  • Marketing applied to social shopping behaviour. Tour Shopping.
  • Product analysis and strategy.
  • Case study and exercise: business analysis and product display research.
  • Models: effective display techniques.
  • Window-dressing.
  • o Window-dressing as a hook/attraction technique.
  • o States: the exchange.
  • o The dynamics of crossing: input-output, in-out.
  • o Exercise: how to capture a customer's social profile.

  • The technique of window-dressing.
  • Materials, lighting and technologies.
MODULE 7. TRENDS
  • Market trends.
  • New customers and customer segmentation.
MODULE 8.COMMERCIAL DESIGN AND IMAGE. BRAND / PROJECT
  • Project presentation and development.
  • Project development and exhibition.
  • Presentation and discussion of proposals.
  • Lighting/materials.
o Introduction: choosing environments.o Synergies: light-material.o New lighting technologies and materials.o The effect. Handling spaces (infographics, scenography).o Group work discussion: analysis and selection of lighting and states for activity programs.
MODULE 9. FP-FINAL PROJECT: HANDS-ON EXERCISE WITH PARTNER COMPANY
  • The project has to cover all modules developed throughout the course.
  • Project presentation.
  • Development of brief in groups.
  • Presentation of findings to the partner company.
  • Conclusion.

Información adicional

Qualification: Master’s Degree in Retail Space: Retail Design, awarded by UVic-UCC.

Language: English
 
Schedule: Tuesday, Thursday and Friday, from 10.00 am to 2.15 pm

Más información

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.

900 49 49 40

Llamada gratuita. Lunes a Viernes de 9h a 20h.

Master's Degree in Retail Space: Retail Design

11.450 € IVA exento