Short courses in Marketing

5.0 excelente 3 opiniones
London School of Business and Finance
En London (Inglaterra)
  • London School of Business and Finance

Precio a consultar

Información importante

Tipología Short course
Lugar London (Inglaterra)
Duración 4 Days
Inicio Fechas a elegir
  • Short course
  • London (Inglaterra)
  • Duración:
    4 Days
  • Inicio:
    Fechas a elegir

Would you like to improve your skills and tools in digital marketing and social media? If the answer is yes, this course is made for you!

LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge. You can choose between Digital Marketing and Social Media or Strategic Brand Management. Upon course completion you will be able to apply what you’ve learned to your current workplace, alternatively you will use the knowledge you have gained to boost your CV.

LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon course completion.

Click on our website in order to find all the information related to the course. We will inform you about the course without any obligation.

Información importante

Requisitos: Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience • English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only). *Please note those with a B1 level of English and relevant proof of further study will be considered.

Para realizar este curso debes tener uno de estos niveles de estudios: Bachelor's Degree, Professional Diploma, Masters , Doctoral Degree (PhD)

Instalaciones y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
Fechas a elegir
9 Holborn, EC1N 2LL, London, Inglaterra
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Inicio Fechas a elegir
9 Holborn, EC1N 2LL, London, Inglaterra
Ver mapa


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Opiniones sobre este curso

Basak Odabas
Lo mejor: My experience at the school was extremely positive, LSBF offered us a unique multicultural and dynamic experience.
A mejorar: .
Curso realizado: Diciembre 2017
¿Recomendarías este centro?:
Hsiu-Yi Ouyang
Lo mejor: Marialena provides useful analytics tools.
A mejorar: .
Curso realizado: Diciembre 2017
¿Recomendarías este centro?:
Marisa Christina Heptinstall
Lo mejor: I enjoyed the small class size, also Andrea's classes were the best!!! Very engaging, great examples, and interesting topics.
A mejorar: .
Curso realizado: Diciembre 2017
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¿Qué aprendes en este curso?

Business objectives
Digital marketing strategies
Social media communication
Digital marketing communication
Digital marketing channels action planning


Course Programme:

Digital Marketing and Social Media

This course focuses on the practical application of digital marketing and social media marketing tools with the aim of setting up and maintaining a presence in the digital and social world. You will learn how to plan, coordinate, deliver and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns. Over the four-day duration, you will design creative campaigns and innovative solutions for digital and social media.

You will learn how to:Develop integrated digital marketing strategies aligned with general marketing and business objectivesDesign and deliver a social media communication programmeImplement digital marketing communication plansAnalyse performance of digital marketing channels and critically evaluate the effectiveness of digital marketing activitiesUnderstand and evaluate the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities

Strategic Brand Management

This course provides a thorough understanding of the essential role a clear strategy plays in the success and sustainability of a brand. Central to this course is the identification of a unifying purpose that will define the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create and maintain a healthy, purpose driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies.How will you learn?Contemporary and historic examples and analysisReview and discussionTeam exercises and role playCreativity and expressionVideo examplesSelf-assessment and action planning
Este curso está en español. Traducir al inglés