EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
Business Consort - Digital & Social Media Academy

Writing for the Web Masterclass (1-Day Classroom)

5.0 excelente 3 opiniones
Business Consort - Digital & Social Media Academy
En London, Manchester (England)
  • Business Consort - Digital & Social Media Academy

453 
+ IVA
*Precio Orientativo
Importe original en GBP:
£ 399
CURSO PREMIUM

Información importante

Tipología Short course
Nivel Intermediate
Lugar En 2 sedes (England)
Horas lectivas 6h
Duración 1
Inicio Fechas a elegir
Descripción

Our Writing for the Web Masterclass is ideal for businesses as well as agencies who are involved in creating content for the web from web pages to blogging and creating online PR, articles, brochures, guides, landing pages, emails and whitepapers.

Información importante
¿Qué objetivos tiene esta formación?

The course will focus on achieving 3 key objectives:

Developing online copy that sells and persuades readers.
Writing copy that is SEO friendly and can be seen by search engines to ensure it displays in search results for relevant keywords.
Design and layouts of copy for websites, landing pages, blogs, Online PR and all promotional and marketing materials.

¿Esta formación es para mí?

Suitable for all levels as we cover every aspect of writing for the web for business but we would strongly suggest you attend the SEO course the day before as the fundamentals of SEO won’t be covered.

Instalaciones (2) y fechas
Dónde se imparte y en qué fechas
Inicio Ubicación
Fechas a elegir
London
150 Minories, EC3N 1LS, London, England
Ver mapa
Fechas a elegir
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
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Inicio Fechas a elegir
Ubicación
London
150 Minories, EC3N 1LS, London, England
Ver mapa
Inicio Fechas a elegir
Ubicación
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
Ver mapa

Opiniones

5.0
excelente
Valoración del curso
100%
Lo recomiendan
4.6
excelente
Valoración del Centro

Opiniones sobre este curso

C
Claire M.
12/12/2017
Lo mejor: Interesting, full of insights. It covers not only writing for blogs and websites but also social media and press releases.
A mejorar: Not really.
Curso realizado: Diciembre 2017
¿Recomendarías este centro?:
L
Lauren A.
13/12/2017
Lo mejor: Very helpful course. It has given us tips from finding content to blog about to how to display the blog on our site - 100% recommended!
A mejorar: All good.
Curso realizado: Diciembre 2017
¿Recomendarías este centro?:
S
Sophie A.
14/12/2017
Lo mejor: I think the course is incredibly useful. The presentation was very engaging and the venue was very welcoming, plus, I didn't feel worried about asking questions.
A mejorar: All good.
Curso realizado: Diciembre 2017
¿Recomendarías este centro?:
* Opiniones recogidas por Emagister & iAgora

¿Qué aprendes en este curso?

Marketing Tools
Marketing
Marketing Strategy
Digital Marketing
SEO
Web
Writing for the Web
Marketing Analysis
Marketing Campaign
Marketing Research

Temario

The course covers the following

  • Writing for your different audiences
  • Selecting the right priority keywords and synonyms
  • Reviewing peoples reading and scrolling behaviours
  • How to get people to stop and read your content – 80% will read a headline but only 20% will read the body of an article
  • Designing high impact content to get your message across in the first 3 seconds
  • How to get indexed by Google so your content is presented in search results
  • Selecting the right tone and terminology
  • Guidelines on formatting text and paragraphs, lists, links, buttons as well as overall structure
  • website conversion optimisation strategies
  • Call to actions and placement
  • Looking at the impact of responsive and mobile friendly content
  • Ensuring you have enough content to support your proposition
  • Using lead magnets to capture browsing visitors
  • How to ensure an online prospect can move to the next level and get in touch
  • Monitor the results of your online content and its effectiveness
Este curso está en español. Traducir al inglés