Bachelor Of Arts In Communication & Public Relations

EU Business School
En Barcelona, Genève (Suiza) y Montreux (Suiza)

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Descripción

Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.

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Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación Horario
Junio
Agosto
Octubre
Febrero
Barcelona
Ganduxer, 70, 08021, Barcelona, España
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Junio
Agosto
Octubre
Febrero
Genève
Quai du Seujet 18, 1201, Genf, Suiza
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Junio
Agosto
Octubre
Febrero
Montreux
Villa Ormond - Rue du Lac 18, 1815 ClarensMontreux, Waadt, Suiza

Preguntas Frecuentes

· ¿Cuáles son los objetivos de este curso?

Establish interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management. Sharpen communication skills through real case study analysis and problem-solving approaches.

· Requisitos

Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.

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¿Qué aprendes en este curso?

Communication and Public Relations
Comunicación y Relaciones Públicas
Comunicación corporativa
Marketing
Management
business management
Marketing Management
Accounting
Microeconomics
Environmental Sustainability

Temario

FIRST SEMESTER
  • Foundations of Business Management
  • Marketing Management
  • Writing Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Seminars / Industrial Visits

SECOND SEMESTER
  • Ethics in Business
  • Oral Communication skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Seminars / Industrial Visits

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