Bachelor of Arts in Leisure & Tourism Management

EU Business School
En Barcelona, Genève (Suiza) y Montreux (Suiza)

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Tipología Título propio
Inicio En 3 sedes
Duración 3 Años
Inicio clases Agosto
otras fechas
Descripción

Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This specialization explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing your understanding of international and intercultural management needs.

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Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
Agosto
Octubre
Febrero
Junio
Barcelona
Ganduxer, 70, 08021, Barcelona, España
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Agosto
Octubre
Febrero
Junio
Genève
Quai du Seujet 18, 1201, Genf, Suiza
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Agosto
Octubre
Febrero
Junio
Montreux
Rue du Lac 18, 1815, Waadt, Suiza
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Inicio Agosto
Octubre
Febrero
Junio
Ubicación
Barcelona
Ganduxer, 70, 08021, Barcelona, España
Ver mapa
Inicio Agosto
Octubre
Febrero
Junio
Ubicación
Genève
Quai du Seujet 18, 1201, Genf, Suiza
Ver mapa
Inicio Agosto
Octubre
Febrero
Junio
Ubicación
Montreux
Rue du Lac 18, 1815, Waadt, Suiza
Ver mapa

Preguntas Frecuentes

· ¿Cuáles son los objetivos de este curso?

Show an appreciation of contemporary global issues and how they relate to the tourism and leisure industry. Plan and execute research projects and effectively communicate results at whatever level is appropriate to the audience.

· Requisitos

Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.

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¿Qué aprendes en este curso?

Management
Marketing Management
business management
Leisure and Tourism Management
Gestión del Ocio y Turismo
Accounting
Macroeconomics
Microeconomics
Business law
Calculus
Environmental Sustainability

Temario

FIRST SEMESTER
  • Foundations of Business Management
  • Marketing Management
  • Writing Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Seminars / Industrial Visits

SECOND SEMESTER
  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Seminars / Industrial Visits

THIRD SEMESTER
  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • E-Business
  • Cross-Cultural Business Issues
  • The Business of Tourism
  • Seminars/Industrial Visits

FOURTH SEMESTER
  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Service Management
  • Event & Conference Management
  • Cultural Heritage
  • Seminars/Industrial Visits/Dissertation Seminar

FIFTH SEMESTER
  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Hospitality Management
  • Seminars/Industrial Visits/Dissertation Seminar

SIXTH SEMESTER
  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Tourism
  • International Operations Management
  • Financial Management in Tourism
  • Quality Management
  • Leisure & Recreational Management
  • Dissertation Seminar

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