MSc Marketing Management
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Estudié el Bachelor in Management de TBS Barcelona y sé lo que quiero. Es por eso que este máster se ajusta a mis expectativas: internacional, profesores, profesionales y un nivel de formación muy alto. También me gusta el ambiente multicultural de la escuela, la posibilidad de hacer unas prácticas de 6 meses y el hecho de que los profesores y el personal de administración siempre están allí para lo que les necesites.
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Master
En Barcelona
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Especialízate en Marketing, Moda, Lujo o negocios internacionales
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Tipología
Master
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Lugar
Barcelona
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Duración
1 Año
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Inicio
02/10/2024
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Prácticas en empresa
Sí
Based in the heart of Barcelona, a major international business center, this course will empower you to make the best marketing decisions with fundamental and rigorous criteria so you can take on any marketing management position.
With an efficient approach, the program will allow you to work on practical projects with actual companies that will enable you to experiment with what you learn in class. In addition, you will have leading practitioners and internationally recognized academics who will take you on a 360º immersion in the international marketing industry.
Using a data-driven approach, this highly customizable program offers two tracks of specialization so you can easily tailor the program to help you achieve your career goals; retail and consumer goods, account-based marketing (B2B) and account-based marketing (B2B).
This Master in Marketing program will also allow you to get hands-on practice during an optional internship of 4 to 6 months in one of the leading national or international companies. Another great benefit is that you will participate in a professional mentoring program, which will provide you with soft skills and set you on the path to finding your ideal career path.
Información importante
Para realizar esta formación debes tener uno de estos niveles de estudios: Bachillerato o en último curso, CFGM, FP1 o en último curso, CFGS, FP2 o en último curso, Grado, Licenciatura, Diplomatura..., Máster, Posgrado, Doctorado o en último curso
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
Targeted at junior professionals who are looking to launch their careers in the highly competitive marketing sector.
- Be ≤ 36 years old on the MSc program start date.
- Hold or be likely to hold a 4-year bachelor’s degree (240 ECTS)* from an accredited university. Candidates with a 3-year bachelor’s degree (180 ECTS) must take an online Preparatory Program.
- Proficiency in English
English native speakers: Scanned copy of passport
Applicants who have completed their bachelor’s degree fully in English: A letter from university.
Non-native speakers: TOEFL IBT: ≥ 90 IELTS: ≥ 6.5 TOEIC: ≥ 800 Cambridge test: B2 Duolingo: ≥,TBS English test: B2 (free of charge)
Once students have completed their studies, they will obtain the MSc Marketing Management in-house degree awarded by TBS Education.
Brand Manager
Business Development Executive
Category Manager
Customer Relationship Manager
Digital Marketing Manager or Strategist
E-commerce Manager
Key Account Manager
Market Manager
Market Research Manager
Marketing Communication Executive
Product Manager
Sales Area Manager
Shopper Marketing Manager
Strategic Planner
Trade Marketing Manager
Opiniones
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Estudié el Bachelor in Management de TBS Barcelona y sé lo que quiero. Es por eso que este máster se ajusta a mis expectativas: internacional, profesores, profesionales y un nivel de formación muy alto. También me gusta el ambiente multicultural de la escuela, la posibilidad de hacer unas prácticas de 6 meses y el hecho de que los profesores y el personal de administración siempre están allí para lo que les necesites.
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Valoración del curso
Lo recomiendan
Valoración del Centro
Nahuel Díaz
Materias
- Estrategias de recursos humanos
- Estrategia de empresa
- International Business
- Business Plan
- Recursos Humanos
- Dinamica de sistemas
- Consumer Behaviour
- Marketing Information Management
- Construction of Market Offer
- Management of the Client Relationship
- BtoB Business
- B to B Marketing
- B to B Management
- BtoC Business
- Market Research
- Sales and negotiation
- International Strategies
- International markets approach
- Master marketing
Profesores
Valérie Lamy
Program Manager
Temario
MARKETING FOUNDATIONS
Marketing Intelligence & Research
- Market Research
- Big Data & Business Analytics
- Marketing Arithmetic: Data Analysis for Marketing Decisions
Strategic Business & Management
- Business & Marketing Strategy
- Brand Strategy & Brand Equity
- Finance Controlling & Value-Based Management
- Supply Chain Management
Integrated Marketing Communication
- Communication Theory & Strategy
- Integrated Communications Mix
- Digital Communications
- Managing a 360º Communication Plan & Related Budget
International Business Development
- Business Ethics & Sustainability/Circular Economy
- International Marketing
- Innovation Management
Research Methods & Fundamental Basis Skills
- Introduction to Academic Research Methodology in Marketing
- Marketing Research in Practice
SPECIALIZATION TRACKS
- Retail & Consumer Goods
- Account-based Marketing
Información adicional
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Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
MSc Marketing Management