Postgraduate in Coolhunting: Design and Global Trends

• Urban Immersion

Focused on field work and direct application in European cities of quantitative, qualitative and data research methods and tools for people-centered design applied to the research project.

• Business Tools

Oriented to the development of soft skills such as customer management, team management, project management and project formulation, public speaking and facilitation, among others.

• Trends & Scenarios research project

Developed by each team for a real client that brings an innovation challenge based on research. It is mentored by program professors and developed during workshops and immersions.

• Qualitative Research Methodologies

Methods and tools from sociology, anthropology, market research, semantics and semiotics as well as culture and society studies.

• Critical Essays I

On current articles and books on the topics of context analysis, scenarios, futures and trend projection.

• Methodology for Trend and Futures Studies

Methodology developed by the program that guides students step by step in the development of the research project and trend analysis for the formulation of opportunity scenarios and futures.