Bachelor's Degree in Advertising
Grado
En Villaviciosa De Odon
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Descripción
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Tipología
Título propio
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Lugar
Villaviciosa de odon
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Duración
4 Años
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Inicio
14/09/2026
The Bachelor’s Degree in Advertising, offered by Emagister, is an official four-year programme at Universidad Europea that’s designed to train professionals to come up with original and imaginative responses to brands, professionals who are able to research and propose the strategic objectives that advertisers seek.
Información importante
Para realizar esta formación debes tener uno de estos niveles de estudios: Bachillerato o en último curso, CFGS, FP2 o en último curso, Grado, Licenciatura, Diplomatura..., Máster, Posgrado, Doctorado o en último curso
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
Students on the Advertising degree will have the knowledge and skills to be able to work in different areas within the field of advertising, commercial and corporate communication.
This degree is for you if you want to learn to think creatively and master the most advanced technological tools in the advertising and communication industry.
nternships are a key element of your training. Gaining experience based on what you have learned in your degree is the best way to enter the job market. The university has numerous internship agreements with important companies in the advertising sector, among which we would highlight Atres Advertising, Contrapunto BBDO, Comunica +A, Gray España, TBWA, Ogilvy One Worldwide, Denstu Aegis, SCPF, McCann, Havas Media Group and M&C Saatchi.
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Este centro lleva 8 años en Emagister.
Materias
- Teoría de la comunicación
- Publicidad
- Retórica
- Oratoria
- Comunicación persuasiva
- Comunicación corporativa
Temario
FIRST YEAR
Communication Theory
History of Advertising
Advertising Ecosystem
Rhetoric and Oratory
Creative Thinking
Persuasive Communication
Marketing Fundamentals
Corporate Communication
Editing and Graphic Design
Audiovisual Technology
Photography and Visual Arts
SECOND YEAR
Work Processes in Advertising Agencies
Consumer Psycho-Sociology
Professional Legislation
Media, Supports and Formats
Editing and Graphic Design 2
Video Editing
Transmedia Storytelling
New Artistic Trends in Advertising
Brand Strategy
Advertising Strategy
Ethics and Professional Efficiency
THIRD YEAR
Social Research Methods
Influence and Relational Impact
3rd year (Specialization in Advertising Creativity)
Online Desing and Programming
Video Editing 2
Advertising Production (Digital, Audiovisual, Graphic)
Neurocreativity
Corporate Visual Identity
Copy
Art Direction
Creativity Lab
Innovation and Entrepreneurship
3rd year (Specialization in Advertising Strategy)
Neuromarketing
Digital Marketing
Communication Management
Events and Sponsorships
Big Data and Data Processing
Media Planning
Account Management
Strategy Lab I
FOURTH YEAR
Entrepreneurial Leadership
Final Degree Project
External internships
University Activities
4th year (Specialization in Advertising Creativity)
Advertising Photography
Usability Design (UX)
Video Post-Production
Infographics and Data Visualisation
Portfolio
Art Direction 2 (Packaging, Promotional and Direct)
Digital Creativity Lab
4th year (Specialization in Advertising Strategy)
Retail Marketing (Shopper Marketing)
Direct and Promotional Marketing
Live Communication (Event Organisation)
Public and Institutional Relations
Trend Research
Strategy Lab II
Media Lab
Digital Business Models
Información adicional
Study differential subjects such as motion graphics, infographics and data processing, transmedia narrative, app design, gamification, and entertainment formats, and specialise in fiction, new media or broadcasting, designed to respond to new challenges. Obtain a specialization in Creativity or Strategy.
Participate in national and international short and documentary festivals with your work through the Shooting Minds, the Universidad Europea’s elite audiovisual creation group. And at the Europea Media production companyYou’ll have a professional media platform, Europea Media, which includes a newsroom, radio station, TV production company and stages for advertising, photography and television production.
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Bachelor's Degree in Advertising