Curso de Verano en Graphic Design in Branding
-
Exelente en todas sus áreas. Instalaciones a la altura para desarrollar cualquier rama del diseño. Excelente ambiente de trabajo, con 100% materiales a disposición del alumno. Un ambiente ameno, donde podrías pasar todo el día en las instalaciones.
← | →
Curso
En Barcelona
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Descripción
-
Tipología
Curso
-
Lugar
Barcelona
-
Duración
3 Semanas
-
Inicio
Julio 2026
Designing the visual identity of both companies and products, as well as events and services, has changed considerably in today’s world. Brands are now dynamic, mutable, adaptive and evolutionary. They are no longer static and many devices and platforms exist now where these visual identity systems are deployed. A strategic approach and efficient design are required that are capable of addressing these trends.
Summer Graphic Design in Branding analyses the relationship between visual interface and user experience and its connection to print and digital media, social media and digital dissemination and promotion platforms, print media and how it is applied in our immediate surroundings.
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
– Providing an introduction to the different stages of a design and visual communication project geared towards visual identity systems.
– Working with different representation techniques, making models (dummies), drawing up quotes and understanding how to manage, produce and implement a project.
– Exploring new design criteria based on a case study and other project methodologies (visual design thinking) and analysing the different ideas students come up with to solve the same problem within a specific project.
– Learning about the materials, tools, strategies, techniques and technology linked to Graphic Design and Visual Communication.
– Developing creative concepts and the ability to think up aesthetically pleasing, functional and effective design and communication solutions for branding projects.
– Building up the skills needed to present a good professional project.
– Interpreting trends and keeping up with technological and innovative breakthroughs.
This course is especially geared towards people who are interested in gaining insight into the main tools used in generating design and visual communication projects and learning the basic concepts used in the graphic design world and particularly in visual identity, branding and brand culture.
It also targets designers from other fields, graduates and undergraduates in fine arts, communication, photography, publishing, advertising or printing, and entrepreneurs seeking to broaden their knowledge of strategic graphic design. University students and graduates in Graphic Design and visual and interactive communication.
Some command of Adobe Photoshop, Illustrator, InDesign and/or Acrobat will be valued positively. Students will not be taught how to use these tools during classroom hours but will be asked to produce their project using the software of their choice.
A personal and educational experience that will introduce you to a specific field of graphic design where you can put all your creativity to the test. You will complete this training at the IED Barcelona facilities, located in the iconic Gracia neighbourhood, and in contact with a community of international students and professionals.
Opiniones
-
Exelente en todas sus áreas. Instalaciones a la altura para desarrollar cualquier rama del diseño. Excelente ambiente de trabajo, con 100% materiales a disposición del alumno. Un ambiente ameno, donde podrías pasar todo el día en las instalaciones.
← | →
Valoración del curso
Lo recomiendan
Valoración del Centro
Carlos Rodriguez Rodriguez
Logros de este Centro
Todos los cursos están actualizados
La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 9 años en Emagister.
Materias
- Branding
- Management
- Social Media
- Visual identity
- Management Empresarial
- Brand desing
- Brand purpose
- Guidelines
- Branding positioning
- Brand social
- Tipografía
- Color
- Diseño de marca
- Diseño
- Diseño gráfico
Profesores
Carlos Puig
Profesor Área Fashion
Diseñador de calzado, consultor de moda y fundador de su propia línea de calzado: Carlos Puig Padilla. Ha sido también director artístico de Maud Frizon en París, creador de la primera línea de calzado para Victorio & Lucchino y de una colección de sandalias para Yanko en España. Entre sus clientes se encuentran Barbara Bui, Jean Paul Knott, Guy Laroche, Mango y Shanghai Tang. Ha sido tambien periodista y analista de moda para Vogue Italia, Woman España, Vogue España, La Vanguardia y Marie Claire España. En la actualidad colabora con la revista Grazia y El País desde París.
Temario
FOUNDATIONS
-
The foundations of visual identity and brand design
-
The iconographic message
-
Adaptive, dynamic and evolutionary visual identity systems (case studies)
-
Personal branding (case studies)
-
Project management: basics of project management
STRATEGY
-
Brand purpose, personality, essence and guidelines
-
Brand language, naming/phonetic brand, verbal brand
-
Users/consumers, market research and benchmarks
-
Storytelling: brand communication and narratives
-
Branding brief
-
Brand management
-
Notions of marketing: advertising and propaganda
DEVELOPMENT
-
Visual identity: logo design, basic elements of brand identity (typography, colour, shape, identification unit, priorities)
-
Development of visual identity system
-
Identity manual: rules for use and application
IMPLEMENTATION
-
Brand touchpoints: interaction or communication between a brand and its customers
-
Media: digital, print, physical
-
Brand experience: customer experience, brand environment
-
User experience (ux)
-
Principles of digital brand/social media branding
-
Brand positioning
-
Public engagement: social media, marketing and advertising campaigns
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Curso de Verano en Graphic Design in Branding