Global Bachelor's Double Degree In Business Administration And Marketing
Grado
En Valencia
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Descripción
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Tipología
Título propio
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Lugar
Valencia
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Duración
5 Años
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Inicio
Septiembre 2026
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Prácticas en empresa
Sí
Earn two official degrees in five years by combining business management (finance, strategy, operations and HR) with marketing (branding, market research, digital marketing and analytics). You will build a cross-disciplinary profile focused on results, leadership and data-informed decision-making.
Información importante
Para realizar esta formación debes tener uno de estos niveles de estudios: Bachillerato, CFGS, FP2, Grado, Licenciatura, Diplomatura, Máster, Posgrado, Doctorado
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
By the end of the programme, you will be able to:
-Build business and marketing strategies aligned with growth objectives.
-Use market and performance data to support decision-making.
-Develop brand and digital marketing plans across channels.
-Connect financial logic with marketing actions to improve profitability.
-Work effectively in cross-functional and multicultural teams.
Designed for students who:
-Want a 360º profile combining business management and marketing.
-Are interested in strategy, branding, digital marketing and analytics.
-Seek versatility for marketing, product or business development careers.
You can gain admission through the following routes:
-Baccalaureate: after completing the University Entrance Examination (EvAU), University Entrance Test (Selectividad/PAU)
-International or European Baccalaureate
-Vocational Training (Higher Level Training Cycles or FPII)
-University studies started or completed
Global Bachelor's Double Degree In Business Administration And Marketing.
-Learn-by-doing approach based on real business challenges.
-Two official degrees combining business management and marketing.
-Strong connection with companies and market-oriented projects.
-Versatile international profile focused on employability and business growth.
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Este centro lleva 9 años en Emagister.
Materias
- E-business
- Business Administration
- Management
- Marketing
- Economics
Temario
PRIMER CURSO
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Marketing Fundamentals (6 ECTS - Compulsory)
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Social and Economic Thought (3 ECTS - Compulsory)
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Business Fundamentals (6 ECTS - Compulsory)
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Introduction to Economics (6 ECTS - Compulsory)
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Consumer and Corporate Behaviour (6 ECTS - Compulsory)
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Finance I (6 ECTS - Compulsory)
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Financial Accounting I (6 ECTS - Compulsory)
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Business Mathematics (6 ECTS - Compulsory)
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Business Law (6 ECTS - Compulsory)
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Personal and Professional Efficiency (6 ECTS - Compulsory)
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Strategic Management I (6 ECTS - Compulsory)
SEGUNDO CURSO
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Social Media (6 ECTS - Compulsory)
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Statistics & Big Data I (6 ECTS - Compulsory)
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Market Research I (6 ECTS - Compulsory)
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Management Technologies (3 ECTS - Compulsory)
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Macroeconomics (6 ECTS - Compulsory)
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Tax Systems (6 ECTS - Compulsory)
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Finance II (6 ECTS - Compulsory)
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Financial Accounting II (6 ECTS - Compulsory)
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Business Administration (6 ECTS - Compulsory)
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Foreign Language (6 ECTS - Compulsory)
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Personal Impact and Influence (6 ECTS - Compulsory)
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Internet Data Analysis (6 ECTS - Compulsory)
TERCER CURSO
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Creativity and Innovation (3 ECTS - Compulsory)
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Statistics & Big Data II (6 ECTS - Compulsory)
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Entrepreneurial Leadership (6 ECTS - Compulsory)
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Sales Techniques Management (6 ECTS - Compulsory)
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Strategic Management II (6 ECTS - Compulsory)
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Production and Operations (6 ECTS - Compulsory)
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Taxation (6 ECTS - Compulsory)
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Econometrics: Planning and Decision Making (6 ECTS - Compulsory)
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Cost Accounting (6 ECTS - Compulsory)
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Financial Management (6 ECTS - Compulsory)
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Human Resources Management (3 ECTS - Compulsory)
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External Academic Internships I (6 ECTS - External Internships)
CUARTO CURSO
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Digital Marketing I: SEO and SEM (6 ECTS - Compulsory)
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Product and Brand Policy (6 ECTS - Compulsory)
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Event Design and PR (6 ECTS - Compulsory)
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Strategic Marketing (6 ECTS - Compulsory)
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Marketing Planning (6 ECTS - Compulsory)
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Commercial Simulation (6 ECTS - Compulsory)
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External Academic Internships II (6 ECTS - External Internships)
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External Academic Internships III (6 ECTS - External Internships)
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Final Degree Project (12 ECTS - Final Degree Project)
QUINTO CURSO
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Market Research II (6 ECTS - Compulsory)
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Commercial Planning and Positioning (6 ECTS - Compulsory)
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Web Content Development (6 ECTS - Compulsory)
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Digital Marketing II: Recruitment and Analytics (6 ECTS - Compulsory)
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Online Reputation Management (6 ECTS - Compulsory)
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Business Analytics (6 ECTS - Compulsory)
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Advertising and Multimedia (6 ECTS - Compulsory)
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Web Analytics and Audience Analysis (6 ECTS - Compulsory)
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Final Degree Project (6 ECTS - Final Degree Project)
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Business Intelligence (6 ECTS - Compulsory)
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Game Theory (6 ECTS - Elective)
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Global Bachelor's Double Degree In Business Administration And Marketing