Media Business School

Marketing and International Distribution

Media Business School
En Ronda

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Información importante

Tipología Master
Lugar Ronda
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  • Master
  • Ronda
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Descripción

m&id is a project-based programme geared to experienced film industry professionals wishing to develop smart, engaging and innovative international marketing and distribution strategies for projects, which are determined by the audience for that project.

m&id is designed to embrace the opportunities that digital media and cross-platform strategies offer to optimise the visibility and exploitation of projects across markets.

m&id is designed with and delivered by leading European and US professionals from both the independent and studio distribution sector. m&id provides participants with detailed insight into the latest marketing trends, distribution and international sales strategies, audiences and consumer behaviour, new and niche markets, new business models and market and festival strategies.

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Ubicación

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Ronda (Málaga)
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Molino 1 bis 2ª, 29400

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¿Qué aprendes en este curso?

Marketing and international distribution
Marketing
International distribution
Distribution
Multi-platform release strategies
Marketing Strategies
Markets marketing strategies
Festival
Publicity
Promotions
Digital exhibition
Innovation in digital media
innovation
Digital Media

Temario

  • New distribution – multi-platform release strategies
  • developing marketing and distribution plans, positioning and strategy
  • understanding marketing principles
  • devising international distribution, festival and markets marketing strategies
  • publicity and promotions
  • digital exhibition and distribution
  • innovation in digital media
  • new business models and new markets
  • case study of a recent film demonstrating an innovative marketing strategy.

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