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Master in Digital Marketing & Growth Hacking

4.7
10 opiniones
  • Curso completo y el campus es muy comodo para llevar a cabo cada clase.
    |
  • Me encuentro ya a punto de finalizar mi master el cual ha sido un desafio positivo, ahora estoy en proceso de busqueda de prácticas, lo recomiendo 100%.
    |
  • El master ha sido bastante completo, más de lo que esperaba y ha cumplido con mis expectativas.
    |

Master

En Barcelona

más de 9000€

Más información

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Study at EAE - Business School

  • Tipología

    Master

  • Modalidad horaria

    Full time

  • Idiomas

    Inglés

  • Lugar

    Barcelona

  • Duración

    10 Meses

Full Time on site

Emagister adds to its catalogue "Master in Digital Marketing & E-commerce" by EAE -Business School, a course designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.

On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.

If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).

Studying at EAE means embracing an international vocation and having classmates from all five continents, making great friends and progressing in your company, immersing yourself in an innovative atmosphere, learning at events and activities away from the classroom, putting what you have learned into practice, growing both as a professional and as a person. It’s the experience that makes the difference. Are you ready for yours?

Would you like to receive more information about this program? Get in touch with our team: we will be happy to help you!

Instalaciones y fechas

Ubicación

Inicio

Barcelona
Ver mapa
Carrer d'Aragó, 55, 08015

Inicio

Oct-2026Matrícula cerrada

A tener en cuenta

The program’s fully practical approach gives participants the chance to work on projects in real settings in order to acquire valuable skills and up-to-date knowledge of the industry that enable you to help companies achieve long-term sustainable growth.

To access the Master in Digital Marketing and Growth Hacking, candidates must have:

-A university qualification with previous knowledge of the subject.
-Accreditation of extensive professional experience related to this discipline.

To ensure the suitability of candidates, all participants must pass an admission process consisting of the following stages: Admission Application. Personal Interview. Submission of Documentation. Evaluation. Admission.

You will obtain two Degrees: EAE Business School’s Specific Master's Degree in Continuous Learning in Digital Marketing & Growth Hacking and Universitat de LLeida's (UdL) Master's Degree in Continuous Learning in Digital Marketing & Growth Hacking.

1. AI for Marketing: Using Artificial Intelligence, you will apply improvements to the efficacy and efficiency of campaigns, increase the ROI and customer satisfaction based on audience data, and automate social media management and search engine optimization.

2. Google certifications and other tools: You will prepare to gain Google AdWords and Google Analytics certification. You will also develop your own project on E-Commerce platforms such as PrestaShop and Shopify.

3. Growth Funnel & UX: You will guide users through the different stages of the conversion process (acquisition, activation, retention and revenue), optimizing the user experience to increase growth and maximize the ROI.

An advisor will contact you to answer any questions you may have about the course and, if you wish, help you with the enrollment process.

In addition to interest-free financing, students can apply for one of the scholarships offered by the EAE scholarship program:
- “Comprehensive SME Development” Scholarship
- “Female Executive” Scholarship
- “Certified Disability” Scholarship
- “EAE Academic Excellence” Scholarship
- “Entrepreneurs” Scholarship
- “Executives” Scholarship

Take advantage of our internship programs and agreements with companies to gain professional experience and access thousands of job offers through various specialized portals.

Our priority is to facilitate access to quality higher education for all those interested in improving their professional future. That is why all our programs and master's degrees are eligible for interest-free financing.

By promoting payment facilities and not charging interest, the economic factor ceases to be a barrier to the personal and professional fulfillment of our students.

If you are interested in enrolling in this course, click on the button on the screen to request more information. An Emagister educational advisor will help you find the training that best suits your needs and interests, as well as provide you with all the information you need to complete the enrollment process.

Explore the professional prospects that will give you the opportunities that you deserve:

-Digital Marketing Manager
-Growth Hacker
-E-commerce Manager
-Social Media Manager
-SEO/SEM Specialist
-UX Designer
-Marketing Automation Specialist
-Digital Strategist

Preguntas & Respuestas

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Opiniones

4.7
excelente
  • Curso completo y el campus es muy comodo para llevar a cabo cada clase.
    |
  • Me encuentro ya a punto de finalizar mi master el cual ha sido un desafio positivo, ahora estoy en proceso de busqueda de prácticas, lo recomiendo 100%.
    |
  • El master ha sido bastante completo, más de lo que esperaba y ha cumplido con mis expectativas.
    |
100%
4.4
fantástico

Valoración del curso

Lo recomiendan

Valoración del Centro

Marina

4.0
17/11/2022
Sobre el curso: Curso completo y el campus es muy comodo para llevar a cabo cada clase.
¿Recomendarías este curso?:

Alba C

4.0
17/11/2022
Sobre el curso: Me encuentro ya a punto de finalizar mi master el cual ha sido un desafio positivo, ahora estoy en proceso de busqueda de prácticas, lo recomiendo 100%.
¿Recomendarías este curso?:

Daniel

4.5
16/11/2022
Sobre el curso: El master ha sido bastante completo, más de lo que esperaba y ha cumplido con mis expectativas.
¿Recomendarías este curso?:

Natali M

5.0
15/11/2022
Sobre el curso: Compromiso y buena universidad.
¿Recomendarías este curso?:

Esteban

4.5
14/11/2022
Sobre el curso: Un agrado cursar en eae, esta universidad ha superado mis expectativas, el master que cursé ha sido un verdadero desafio, pero optimo.
¿Recomendarías este curso?:
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*Todas las opiniones recogidas por Emagister & iAgora han sido verificadas

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La valoración media es superior a 3,7

Más de 50 opiniones en los últimos 12 meses

Este centro lleva 24 años en Emagister.

Materias

  • E-commerce
  • Digital marketing
  • Digital business
  • Online marketing
  • Marketing online
  • Marketing
  • Search Engine Marketing
  • Marketing plan
  • Leadership
  • Customer management
  • Advertising
  • Social Media Marketing
  • Electronic Commerce

Profesores

Armando Salvador

Armando Salvador

Director del Máster en Marketing Digital & Growth Hacking

Licenciado en Ingeniería Informática por la Universidad Autónoma de Barcelona en 2010. Cofundador de eComm360 SL, agencia especializada en E-Commerce y PrestaShop con la que facturó más de un millón de euros durante varios años seguidos. Customer Success para Europa en VTEX, plataforma SAAS para crear E-Commerce de alto rendimiento. Además, en la actualidad es el Director de Máster impartido en español y el impartido en inglés, versión Full Time.

Temario

Module 1 - Marketing and E-Commerce Fundamentals

Introduction to the Digital Environment and Online Marketing - 5 ECTS

• Strategic and operational marketing

• Scope of online marketing

• Criteria for strategy definition

• Lean start-up

• B2C and B2B environments

• Online consumers

Introduction to E-Commerce and Key Aspects - 5 ECTS

• Information for marketing decision making

• Market research design

• Quantitative and qualitative analysis

• On-line market research

• Online segmentation

Social Media & Social Selling Campaigns - 5 ECTS

• POEM in digital marketing

• MarTech tools

• On-line publicity (Display formats, Native, Mobile Ads...)

• UX and customer centric design

• Mobile UX

Module 2 - Digital Marketing Planning

Marketing on Search Engines, Ads & Marketplaces - 5 ECTS

• SEO / SEM

• Social Media Marketing

Performance Marketing and Automation - 5 ECTS

• Inbound MKT and E-mail marketing strategies for fidelization.

• Mobile marketing and Apps Store Optimization (ASO)

• Mobile engagement & Mobile Automation

Module 3 - E-Commerce Design and Operation

Technological Platforms for Online Sales - 5 ECTS

• Digital products creation

• Customer journey

• SaaS, PaaS and OpenSource

Customer Management, Logistics and Operations - 5 ECTS

• Difference between CRM and relational marketing MKT

• Social CRM (SCRM)

• Customer support and fidelization (Social responsibility and employee training) Logistics Logistics: stock management, picking, handling, packing, shipping

Digital Analytics - 5 ECTS

• Introduction to web analytics

• Online benchmarking

• Analysis tools: Google Analytics and others

Module 4 - Online Business Projects and Indicators

Financial Impact of Strategic Decisions - 5 ECTS

• Financial statement analysis

• Cost analysis

• Budget management

• Analysis of Investment Projects

• Challenges of the fourth industrial revolution

Master's Thesis - 15 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself.

Más información

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.

900 49 49 40

Llamada gratuita. Lunes a Viernes de 9h a 20h.

Master in Digital Marketing & Growth Hacking

más de 9000€